Nomzamo Mbatha becomes ambassador for Creme of Nature
This iconic American-born ethnic haircare brand, with over 65 years of heritage, has officially launched in South Africa. It's launched with its bold new campaign, Rooted in Radiance.
Creme of Nature's arrival in South Africa marks a significant milestone for the brand and the local beauty market.
The products, renowned for their dedication to textured hair, are now available at Clicks, Dis-Chem, Takealot, and Amazon. They will also launch at Checkers stores in July, according to Glamour .
Nomzamo Mbatha expressed her excitement about the partnership. 'I honour the opportunity to represent a brand that celebrates our natural beauty and heritage.'
Textured hair is not just about style; it is a powerful expression of identity and confidence. Creme of Nature's commitment to embracing our roots resonates deeply with me.'
The Rooted in Radiance campaign goes beyond a tagline, as it is a movement that honours textured hair as a legacy and a radiant symbol of self-expression.
The brand's philosophy respects the rich heritage of African beauty and encourages individuals to embrace their natural hair with pride.
A spokesperson for Creme of Nature added, 'We are thrilled to partner with Nomzamo Mbatha, whose passion and authenticity perfectly embody our brand values.
Our expansion into South Africa allows us to support and empower people with textured hair, providing products that nurture and celebrate their uniqueness.'
This launch comes at a time when South African consumers increasingly seek beauty products that reflect their culture and haircare needs.
Creme of Nature's presence offers a trusted, heritage-rich option that aligns with local values and styles.
Nomzamo Mbatha leads Creme of Nature as it inspires a new era of textured haircare in South Africa—one rooted in pride, heritage, and radiant confidence.
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