Chanel & Moi - Les Ateliers makes Shanghai debut
Chanel's second Les Ateliers in China and first in Shanghai is not merely a strategic move to heavily bolster its presence in China, but also a transformative step to expand its multi-dimensional business formats and deepen its emotional connection with Asian consumers.
Amid global economic fluctuations, luxury consumption has reached an inflection point, shifting from "chasing new products" to "cherishing old items." Furthermore, multiple reports indicate that China's second-hand luxury market is subtly surging, with annual growth rates exceeding double digits. The maintenance and refurbishment of old items will successfully open up new offline consumption scenarios and customer retention channels for Chanel, solidifying a closed loop from purchase to service.
Due to the unique nature of consumption culture in the East Asian Confucian cultural sphere, luxury consumers have a natural affinity for "cultural heritage." From Japan's "mono no aware aesthetics" and "Chuko style" (vintage/pre-owned goods) to China's concept of "generational inheritance," these trends have created a rigid demand for professional luxury maintenance. The emergence of Chanel & Moi - Les Ateliers is a keen response to this cultural phenomenon. As a renowned "museum of craftsmanship," Coco Chanel's century-long accumulation of artisanal skills is not only a rich brand asset but also a crucial link that deeply resonates with Eastern consumer culture. While extending the product lifecycle, it also deepens the emotional value attribute of the brand.
Last but not least, according to the "2024 China Sustainable Consumption Report," over 87% of respondents in China are already participating in low-carbon consumption in various forms in their daily lives. When competitors are still confined to conceptual ESG marketing, Chanel & Moi - Les Ateliers is taking the lead in transforming sustainability into tangible, ethical practice. For the younger Gen Z demographic, revitalising old items is undoubtedly the most fundamental form of "sustainable fashion," positioning the brand on an unassailable cultural and value-based ground.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
3 days ago
- Fashion Network
India-UK trade deal signals Modi's priorities as New Delhi eyes EU, US pacts
India's trade deal with Britain is a sign of New Delhi's new gradual shift to opening up its markets while shielding crucial sectors from competition and could be its template for future agreements, government officials and analysts said on Friday. Signed on Thursday and hailed by Prime Minister Narendra Modi as "a blueprint for our shared prosperity", the deal with the UK represents India's biggest ever strategic partnership with an advanced economy. It comes at a time rising global trade tensions and at a pivotal moment for India's historically protectionist trade strategy, as the Asian giant looks to strike similar deals with partners including the EU, U.S., and New Zealand. Under the pact, India notably agreed to cut tariffs on imported British vehicles, opening up competition for a domestic industry that makes up nearly 7% of the Indian economy. "This is a policy shift, especially as India has long used high tariffs to protect domestic manufacturers," Ajay Srivastava, founder of Global Trade Research Initiative and a former Indian trade negotiator, told Reuters. The easing of its protectionist stance also applies to government procurement and pharmaceuticals and will likely be replicated in deals with Brussels and Washington, he added. But it remains a cautious shift. The calibrated strategy aims to leverage trade for economic growth, the official said, but the government will continue to shield millions of Indians dependent upon subsistence farming and low-margin work. Indian exporters will benefit from zero tariffs on goods including textiles, footwear, gems, furniture, auto parts, machinery, and chemicals. "With zero tariffs, India's garment exports to the UK could double in three years," said N. Thirukkumaran, general secretary of the Tiruppur Exporters Association. "This also paves the way for the EU agreement, which could bring even bigger gains." But the strategy could face a major test in negotiations with US President Donald Trump's administration, which has used the threat of steep tariffs to pressure trading partners into making concessions. Trade Minister Piyush Goyal told Reuters on Thursday that India is also hopeful of reaching a trade agreement with Washington that includes "special and preferred treatment".
Fashion Network
3 days ago
- Fashion Network
India-UK trade deal signals Modi's priorities as New Delhi eyes EU, US pacts
India's trade deal with Britain is a sign of New Delhi's new gradual shift to opening up its markets while shielding crucial sectors from competition and could be its template for future agreements, government officials and analysts said on Friday. Signed on Thursday and hailed by Prime Minister Narendra Modi as "a blueprint for our shared prosperity", the deal with the UK represents India's biggest ever strategic partnership with an advanced economy. It comes at a time rising global trade tensions and at a pivotal moment for India's historically protectionist trade strategy, as the Asian giant looks to strike similar deals with partners including the EU, U.S., and New Zealand. Under the pact, India notably agreed to cut tariffs on imported British vehicles, opening up competition for a domestic industry that makes up nearly 7% of the Indian economy. "This is a policy shift, especially as India has long used high tariffs to protect domestic manufacturers," Ajay Srivastava, founder of Global Trade Research Initiative and a former Indian trade negotiator, told Reuters. The easing of its protectionist stance also applies to government procurement and pharmaceuticals and will likely be replicated in deals with Brussels and Washington, he added. But it remains a cautious shift. The calibrated strategy aims to leverage trade for economic growth, the official said, but the government will continue to shield millions of Indians dependent upon subsistence farming and low-margin work. Indian exporters will benefit from zero tariffs on goods including textiles, footwear, gems, furniture, auto parts, machinery, and chemicals. "With zero tariffs, India's garment exports to the UK could double in three years," said N. Thirukkumaran, general secretary of the Tiruppur Exporters Association. "This also paves the way for the EU agreement, which could bring even bigger gains." But the strategy could face a major test in negotiations with US President Donald Trump's administration, which has used the threat of steep tariffs to pressure trading partners into making concessions. Trade Minister Piyush Goyal told Reuters on Thursday that India is also hopeful of reaching a trade agreement with Washington that includes "special and preferred treatment".
France 24
3 days ago
- France 24
Asian markets turn lower as trade war rally fades
With Japan's trade deal with Washington out of the way for now, attention was also turning to European Union attempts to reach an agreement to pare down Donald Trump's threatened tariffs before next Friday's deadline. Equities have enjoyed a strong run-up for much of July on expectations governments will hammer out pacts, pushing some markets past or close to record highs. However, while Wall Street hit new records Thursday -- S&P 500 chalked up its 10th in 19 sessions -- another round of strong jobs data suggested the Federal Reserve might have to wait longer than hoped to cut borrowing costs. The 217,000 initial claims for unemployment benefits in the week to July 19 was the lowest since mid-April and suggested the labour market remains tight. The figures followed forecast-topping non-farm payrolls in June and come as inflation shows signs of picking up as Trump's tariffs begin to bite. Traders are now betting on 42 basis points of rate cuts by the end of the year, according to Bloomberg News. That's down from more than 50 previously. Meanwhile, a manufacturing survey showed US business confidence deteriorated in July for the second successive month, with companies worried about tariffs and cuts to federal spending. Trump continued to press Fed chief Jerome Powell to slash interest rates during a visit to its headquarters on Thursday, where they bickered over its renovation cost. The president, who wants to oust Powell over his refusal to cut, took a fresh dig during the trip, telling reporters: "As good as we're doing, we'd do better if we had lower interest rates." Trump's anger at the Fed and his calls for officials to lower rates has raised concerns about the independence of the central bank. "While unlikely to yield anything concrete, the optics of a president storming the temple of monetary orthodoxy is enough to put Powell watchers on edge," said SPI Asset Management's Stephen Innes. "The risk isn't immediate policy change -- it's longer-term erosion of independence, and the signal that Powell may not be sitting as comfortably as markets assume." Trade hopes remain elevated, with Brussels and Washington appearing close to a deal that would halve Trump's threatened 30 percent levy, with a European Commission spokesman saying he believed an agreement was "within reach". The bloc, however, is still forging ahead with contingency plans in case talks fail, with member states approving a 93-billion-euro ($109-billion) package of counter-tariffs. With few positive catalysts to drive buying, Asian markets turned lower heading into the weekend. Tokyo dipped after putting on around five percent in the previous two days, while Hong Kong retreated following five days of gains. There were also losses in Shanghai, Sydney, Singapore, Manila and Jakarta. Seoul and Wellington edged up. The dollar extended gains against its peers as investors pared their rate forecasts. Key figures at around 0230 GMT Tokyo - Nikkei 225: DOWN 0.6 percent at 41,570.24 (break) Hong Kong - Hang Seng Index: DOWN 0.7 percent at 25,487.95 Shanghai - Composite: DOWN 0.2 percent at 3,597.77 Dollar/yen: UP at 147.40 yen from 146.94 yen on Thursday Euro/dollar: DOWN at $1.1742 from $1.1756 Pound/dollar: DOWN at $1.3498 from $1.3507 Euro/pound: DOWN at 86.99 pence from 87.01 pence
