Aussies lose it over now sold out $29 Kmart ‘keychain'
The retail store shared a clip to TikTok of the keychain showing it also doubled as a mini digital camera that came with a charging cable and memory card.
Kmart's video showed a woman attaching the item to her car keys, before turning it on and taking happy snaps with a friend.
'Say hello to Kmart's $29 mini digital camera,' the promo video states.
Social media users promptly lost their minds over the reveal that it was not only a cute accessory but a functional piece of technology.
'30 dollars is wild,' one social media user commented.
Another added: 'I don't need it, I don't need it, I don't need, I don't need, but I'm afraid I might have to get it.'
'I ran to Kmart today and got four of them. Originally went to get for the three kids … had to get myself one. They are so freaking worth it,' another said.
One social media user commented: 'The quality on it is actually really good.'
'This is soooo cuteeeee I want oneeeeee,' another said.
One commented: 'Now why would you ever want this.'
'Other than for kids who don't have phones … why? We have cameras with us every day,' one said.
'Saw on TikTok. Immediately left TikTok and went to the Kmart website. Ordered. Paid. Impatiently waiting for order to arrive even though I literally ordered seconds ago,' another commented.
Since the video was shared, it has sold out online and many said they couldn't find it in stores.
Kmart took to social media once again to calm shoppers, writing: 'Rest assure more stock will arrive soon.' �
Meanwhile, a spokesperson for the brand commented on its popularity.
'Kmart is delighted to see our Mini Digital Camera resonate so strongly with customers and gain viral attention,' a Kmart spokesperson told news.com.au.
'Its popularity reflects a growing appreciation for products that blend nostalgic appeal with practical, everyday functionality. At just $29, this compact and easy-to-use camera is perfect for capturing spontaneous moments, whether at home, travelling, or on the move. Best of all, it comes as a complete pack with a charging cable and memory card included.
'The resurgence of retro-inspired tech speaks to a desire for simplicity, sentimentality and self-expression. At Kmart, we're proud to offer thoughtfully designed products that spark joy and create meaningful connections with our community.'
It's not the first time that the budget retailer released a piece of tech with a Y2K feel that caught the attention of shoppers. In March, it dropped a $39 Digital Video Recorder and it promptly went viral on TikTok.
The compact camera featured a two-inch LCD screen, offers up to 16x digital zoom, and records in 720p HD — perfect for creating home movies reminiscent of the 90s and early 2000s.
It also included an SD card, which you can insert into your laptop to transfer the files.
'The Y2K aesthetic is back, and so is the love for digital cameras and camcorders,' a Kmart spokesperson told news.com.au.
'The Digital Video Recorder brings retro charm with a modern twist — perfect for snapping candid moments and recording memories in a fun, nostalgic way without breaking the bank.
'We know Kmart customers love a good throwback, and these products have made it easy to join the trend. These budget-friendly gadgets offer a simple, no-fuss way to capture life's everyday adventures.'
'Kmart just released little handy cams,' said influencer @cocodevile.
'I'm going see if I can find it before anyone else gets it cause I know they're going be very popular'.
Once they found the item, they took it home and gave it a whirl, claiming 'the quality is very bad' but 'I like that'.
It's the grainy, low-resolution footage that brought back a wave of childhood memories for Coco and their followers.
'The quality is so Y2K,' one person commented, while another noted: 'I feel like this would be cool if you want to film your life like it's the 80s/90s. Nostalgic aesthetic. Pretty cool for the price'.
Another declared that they wanted to have the digital video recorders on tables at their wedding for guests to film candid content.
The hype has already influenced many, with one stating, 'I bought one last night,' and another saying: 'Excellent review, I have been influenced and will be buying for the nostalgia, thank you'.
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