
K2 Cyber Adds Another Major Partner to Deliver Intelligent Cyber Insurance to Small and Medium Businesses
CHAPEL HILL, N.C.--(BUSINESS WIRE)-- K2 Cyber, a K2 Insurance Services brand and the provider of Intelligent Cyber Insurance™, announces today a strategic partnership with Liberty Mutual Insurance and its Ironshore programs group, both A.M. Best 'A' rated carriers and recognized leaders in the specialty insurance market. This partnership represents a major milestone in K2 Cyber's mission to protect small and medium-sized organizations and their stakeholders, a market that is often underserved in today's evolving cyber risk landscape.
That program provides a holistic cyber solution protecting both organizations and their owners and executives, since the personal devices and digital identities of those individuals are often inseparably linked to business operations. Up to $3 million in cyber liability coverage is available to companies across the country with annual revenues as large as $100 million.
Under the partnership, Liberty Mutual provides K2 Cyber's SMB program delegated underwriting authority and capacity, along with industry-leading global underwriting expertise, product management, risk engineering, and claim capabilities.
'We're incredibly grateful to partner with an industry leader like Liberty Mutual,' said Keith Moore, CEO and Founder of K2 Cyber. 'Their commitment to innovation and excellence perfectly aligns with our vision of delivering cyber insurance that goes beyond the policy by providing free, built-in risk engineering, real-time cyber monitoring, and practical security tools tailored for SMBs.'
'In today's interconnected world, it's nearly impossible to draw a clean line between personal and professional digital exposure, especially for small business owners,' Moore added. 'Our program recognizes that reality and builds protection where others leave gaps.'
Patrick Thielen, Global Head of Cyber Insurance at Liberty Mutual, said, 'We're excited to collaborate with K2 Cyber. Their forward-thinking model addresses the needs of small and medium-sized organizations with sophistication and simplicity. Together, we're delivering an insurance solution that empowers policyholders, brokers and agents alike to respond confidently to cyber threats.'
In addition to its unique coverage structure, K2 Cyber's Intelligent Cyber Insurance™ model emphasizes ease of doing business, streamlined broker/agent workflows, and client education. The program is already gaining momentum among retail agents and wholesale brokers looking to offer differentiated cyber protection without the friction.
For Brokers & Agents:
K2 Cyber is actively appointing producers nationwide. If you're looking to offer a smarter, more comprehensive cyber solution to your clients, we welcome you to join our growing distribution network.
➡️ Request an appointment today at: https://www.k2cyber.ai/brokers
About K2 Cyber:
K2 Cyber is the cutting-edge provider of Intelligent Cyber Insurance™, dedicated to cultivating winners in today's complex SMB digital landscape through continuous risk engineering, innovative prevention and mitigation tools, and comprehensive cyber education. By empowering insureds with resources typically beyond their reach, our influence drives positive change on a broader scale. Backed by a team with deep cyber insurance, technology and cybersecurity expertise, K2 Cyber is redefining cyber risk management for the SMB sector. For more information, visit k2cyber.ai.
K2 Cyber is a K2 Insurance Services brand.
About K2 Insurance Services:
K2 Insurance Services is an insurance services holding company that owns and controls a diverse set of MGAs, marketing, underwriting and servicing nearly $2 billion annually in niche commercial and personal insurance premiums. Our mission is to protect what matters most to our partners and clients through personalized and specialty insurance products by distributing innovative programs and products through trusted direct, retail and wholesale channels. Formed and led by successful insurance industry veterans and backed by Warburg Pincus, K2 is leading the way with specialty insurance programs.
About Liberty Mutual Insurance
At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people and businesses embrace today and confidently pursue tomorrow.
In business since 1912, and headquartered in Boston, today we are the ninth largest global property and casualty insurer based on 2024 gross written premium. We also rank 91 on the Fortune 100 list of largest corporations in the US based on 2024 revenue. As of December 31, 2024, we had $50.2 billion in annual consolidated revenue.
We employ over 40,000 people in 28 countries and economies around the world. We offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property.
For more information, visit www.libertymutualinsurance.com.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Business Upturn
12 hours ago
- Business Upturn
NeuroEnergizer 2025 Update Launches: Binaural Beats Program Emerges as Leading Non-Stimulant Focus Solution
Austin, June 28, 2025 (GLOBE NEWSWIRE) — FOR IMMEDIATE RELEASE NeuroEnergizer, the pioneering binaural beats program for lifestyle-focused cognitive support, has unveiled its highly anticipated 2025 digital wellness update. This update, a result of extensive research and user feedback from our team of experienced neuroscientists and wellness experts, positions NeuroEnergizer™ at the forefront of portable focus enhancement technologies. It introduces enhanced stereo alignment, increased sound layer depth, and variable duration tracks to support both short bursts and extended productivity sessions. The company's latest release is designed for consumers seeking screen-free, non-stimulant tools to promote mental clarity and attention alignment in their daily lives. This update arrives as consumer search trends reflect a surge in interest around non-pharmacological cognitive support tools, with terms like 'binaural beats for focus,' 'brainwave entrainment for study,' and 'natural alternatives to ADHD supplements' dominating wellness discourse. NeuroEnergizer now steps forward with a fully digital, headphone-ready experience designed for the modern multitasker, remote worker, and mindful learner. What You'll Learn in This Release: What makes NeuroEnergizer™ the leading sound-based cognitive focus tool in 2025 Why binaural beats are trending as top natural productivity boosters How digital wellness is reshaping non-clinical mental performance support Where NeuroEnergizer™ fits into the emerging market of brainwave audio programs What consumers are saying about screen-free focus enhancement How sound frequency programs are outperforming traditional nootropics in user engagement Why remote workers and digital minimalists are driving the popularity of audio-first cognitive tools The Modern Attention Dilemma In an era where digital overload dominates the workday and mental distractions interrupt personal productivity, many individuals are seeking new tools to reclaim focus without relying on synthetic stimulants or screen-heavy solutions. This backdrop has given rise to a surge in digital wellness solutions that blend scientific inquiry with minimalist design—and among the most compelling are audio-based experiences, such as NeuroEnergizer™. The latest version of the NeuroEnergizer program provides a distraction-free path to clarity by utilizing structured auditory experiences that align with naturally occurring brainwave states. For individuals working remotely, studying for exams, or simply seeking relief from overstimulation, the appeal is clear: a straightforward, portable, and intuitive system to enhance concentration without chemical or visual disruption. Digital Wellness Meets Auditory Innovation As screen fatigue and overstimulation become modern-day epidemics, the demand for audio-first solutions has exploded. NeuroEnergizer's 2025 release features a curated collection of binaural beat soundtracks engineered for passive use—whether users are working, studying, or winding down for sleep. With no apps to download, no subscriptions to manage, and no stimulants to ingest, the program offers flexibility for those seeking self-directed focus routines. Compatible with all standard stereo headphones, the binaural beat tracks operate on structured frequency principles designed to align with natural brainwave states such as alpha (relaxed focus), beta (active thinking), and theta (deep relaxation). This solution is part of a growing class of non-visual, low-intervention cognitive aids that require minimal effort to adopt and utilize. By combining ease of access with a user-friendly design, NeuroEnergizer™ taps into the momentum behind minimalist wellness tools—resources that support without overwhelming. It meets the needs of users navigating attention fragmentation in environments filled with digital clutter, providing a comfortable and straightforward experience. SEO Trend Surge: Binaural Beats, ADHD Alternatives & Study Boosters Search engines are now flooded with user interest around: 'Binaural beats study playlist' 'Sound frequency focus hack' 'Natural attention support without meds' 'Audio-based ADHD alternatives' 'Digital brainwave entrainment program' These search patterns reflect a strong desire for auditory tools that don't require ingestibles, complicated wearables, or therapeutic enrollment. Instead, users are seeking natural sensory alignment—techniques that stimulate the brain without triggering screen fatigue, physiological stress, or dependency concerns. NeuroEnergizer™ directly aligns with this surge. As public curiosity grows around auditory modulation and its role in mental energy, programs like this are gaining traction for their simplicity, portability, and low-friction adoption. Several popular influencers have incorporated binaural beats into their morning productivity routines, and YouTube search data indicates a notable increase in demand for 'binaural beats for energy' and 'focus-enhancing background music.' These digital patterns suggest a robust market fit for portable programs like NeuroEnergizer™, which package precision soundscapes into lifestyle-friendly formats. Why NeuroEnergizer™ Matters in 2025 NeuroEnergizer™ is neither a supplement, a stimulant, nor a clinical intervention. It's a sound-based experience for those seeking: Cognitive calm without chemicals Focus without blue light Productivity without pressure Users receive a digital package including: High-quality binaural audio sessions A revised 2025 Quick Start listening guide Bonus tracks for evening relaxation and restorative sleep alignment The format is minimalist by design: no proprietary app, no recurring costs, and no algorithmic tracking. Listeners maintain full autonomy, applying the program based on their personal needs—a growing priority among wellness-aware consumers, empowering them to take control of their wellness journey and make decisions that best suit their lifestyle. Whether used during deep work blocks, pre-meeting grounding, or bedtime decompression, the 2025 NeuroEnergizer™ library provides brainwave synchronization for all central energy states without requiring a lifestyle overhaul. Public Reception & Market Signals Commentary across forums, wellness subreddits, and lifestyle blogs reveals a notable increase in interest in non-pharmaceutical attention aids. Consumers are especially drawn to: Passive-use digital wellness tools Auditory support without clinical gatekeeping Self-experimentation in focus optimization NeuroEnergizer™ consistently appears in side-by-side comparisons with mindfulness apps, focus timers, and guided meditations—yet it differentiates by being purely audio-driven, self-paced, and non-visual. In testimonials and informal reviews, users have cited improved 'flow state' entry, easier transition between tasks, and lower levels of sensory overload while working. While results vary, the common thread is empowerment—users choosing tools that support their routines rather than disrupt them. Reddit discussions point to binaural beats as an 'easy win' for people trying to detox from caffeine or Adderall dependencies. Others view it as a 'reset button' during burnout or screen exhaustion. The rise in long-form reviews and playlist sharing across platforms signals a cultural shift toward individualized, non-invasive enhancement tools. Technology Spotlight: How Binaural Beats Work NeuroEnergizer™ is built around binaural beats technology, a method of auditory stimulation where two tones of slightly different frequencies are played in each ear. The brain interprets the difference between the two frequencies as a rhythmic beat. This beat, perceived internally, is associated with changes in brainwave activity, potentially corresponding to relaxed, focused, or sleep-supportive mental states. In simpler terms, it's like a gentle massage for your brain, helping it relax, focus, or wind down, depending on your needs. Though clinical consensus on specific outcomes remains under exploration, many users report subjective improvements in: Mental clarity Focus duration Mood regulation The transition between cognitive tasks NeuroEnergizer™ enhances this base technology with carefully calibrated frequencies sequenced in a curated format to match different user goals—morning energy, afternoon concentration, or evening wind-down. The 2025 version introduces enhanced stereo alignment, increased sound layer depth, and variable duration tracks to support both short bursts and extended productivity sessions. In Context: The Rise of Sound-Enabled Wellness Tools From Spotify playlists titled 'brain boost' to YouTube channels dedicated to studying beats, the cultural interest in sound as a productivity ally is well established. However, few platforms provide curated experiences with purpose-built frequency design. NeuroEnergizer™ fills this gap by offering not just background audio but intentional sound environments backed by principles of brainwave entrainment. Its non-visual nature also makes it attractive to those battling overstimulation, digital burnout, or visual screen fatigue. In a world where most wellness apps push notifications and track behavior, NeuroEnergizer™ offers a frictionless alternative: start the track, put on your headphones, and go. Use Cases: Real-World Listening Scenarios NeuroEnergizer™ is designed for flexible integration into nearly any routine. From early morning startup rituals to mid-day focus blocks and pre-sleep decompression, users are embedding these sound sessions into: Remote Workflows: Professionals working from home use NeuroEnergizer™ to maintain attention during back-to-back meetings or project planning. Professionals working from home use NeuroEnergizer™ to maintain attention during back-to-back meetings or project planning. Academic Study Cycles: Students, especially those studying for high-stakes exams, incorporate binaural sessions during note review and essay writing. Students, especially those studying for high-stakes exams, incorporate binaural sessions during note review and essay writing. Creative Projects: Writers, designers, and content creators use tracks to spark ideation and minimize cognitive distractions. Writers, designers, and content creators use tracks to spark ideation and minimize cognitive distractions. Evening Wind-Downs: Listeners struggling with overstimulation or screen exposure unwind with theta-frequency tracks before bed. Listeners struggling with overstimulation or screen exposure unwind with theta-frequency tracks before bed. Focus Recovery: Neurodivergent users and individuals with attention challenges have reported using the tool to re-center after distractions or energy crashes. By offering a passive, customizable experience, NeuroEnergizer™ supports a wide demographic—from teenagers in academic settings to adults in creative or corporate roles—without requiring a lifestyle change or a rigid commitment. Availability The full NeuroEnergizer™ program is available now at: Includes: Immediate digital download Updated 2025 audio library Quick start listening guide Relaxation and sleep-focused bonus content Compatible with: All standard stereo headphones Mobile, desktop, or tablet audio systems Personal listening schedules (daily use optional) Product Use Transparency NeuroEnergizer™ is an informational, wellness-aligned product and should not be used as a substitute for medical diagnosis or treatment. The audio programs are offered as tools for general attentiveness, relaxation, and sensory calm—no outcomes are promised, and no prescriptions are required. The product is not intended to treat or cure any disease and should not be used as a substitute for professional guidance when needed. Disclaimer NeuroEnergizer™ is not intended to diagnose, treat, cure, or prevent any disease or condition. This program is offered for general educational and lifestyle enhancement purposes. Individual experiences may vary. Always consult a qualified professional before making wellness-related changes. Frequently Asked Questions Do binaural beats actually work for focus? While individual experiences vary, many users report increased focus, fewer distractions, and improved flow when listening to properly tuned binaural beats. NeuroEnergizer™ sequences frequencies based on common brainwave patterns associated with mental alertness. Is this program safe for daily use? Yes. NeuroEnergizer™ is designed as a passive wellness support tool. There are no known adverse effects from daily listening. Users are encouraged to follow the quick start guide for optimal session length and timing. What headphones are best for binaural beats? Any standard stereo headphones will work. Over-ear models may provide a more immersive experience, but earbuds are perfectly acceptable for on-the-go use. Can NeuroEnergizer™ replace ADHD medication or supplements? No. This program is not a substitute for medical care. It is intended as a complementary tool for those seeking non-pharmaceutical support strategies. Always consult a healthcare professional before making changes to a treatment plan. Can I use this with other wellness apps? Absolutely. Many users integrate NeuroEnergizer™ with mindfulness apps, journaling routines, or Pomodoro-style productivity tools. About the Company Founded with a focus on digital wellness innovation, NeuroEnergizer™ is a lifestyle audio brand dedicated to exploring sound-based tools for focus, calm, and attentional support. The company specializes in non-clinical, user-directed listening programs designed to complement modern routines through accessible, portable formats. Since its inception, NeuroEnergizer has contributed to the growing awareness of auditory technologies, such as binaural beats, and their potential role in individual wellness practices. All programs are developed with transparency in mind and are intended for informational use only. NeuroEnergizer™ does not provide treatment or diagnostic services. Future Outlook for Audio-Based Digital Wellness As consumer interest in sound-enabled tools continues to rise, NeuroEnergizer™ is exploring future iterations that integrate personalization, adaptive soundscapes, and wearable tech compatibility. The convergence of AI and biofeedback in audio wellness may soon enable users to dynamically generate binaural beats based on their mood, heart rate, or brainwave activity. Industry analysts suggest that binaural beats and audio therapeutics are poised to disrupt the mental wellness space in a similar way to how meditation apps have reshaped mindfulness. As more individuals seek practical, passive tools that don't demand screen time or external inputs, the market for frequency-based products is expected to grow exponentially. NeuroEnergizer™ aims to stay at the forefront of this shift by remaining transparent, user-led and committed to providing safe and empowering experiences. Contact Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash


Business Upturn
12 hours ago
- Business Upturn
Audien Atom Hearing Aid Releases 2025 Accessibility Update: Wireless Charging, Invisible Fit & Direct-to-Consumer Simplicity Reshape Hearing Aid Market
LOS ANGELES, June 28, 2025 (GLOBE NEWSWIRE) — FOR IMMEDIATE RELEASE Audien Hearing, a pioneering U.S.-based direct-to-consumer technology company, today announced its 2025 accessibility update for the Audien Atom Hearing Aid line. This update, driven by consumer needs and preferences, introduces innovative features such as non-prescription hearing support, wireless charging, and invisible in-ear design. As consumer behavior shifts towards self-managed wellness tools, Audien's direct-to-consumer solutions are gaining widespread interest across the tech-enabled hearing support landscape. With over one million customers served, the company's latest announcement addresses evolving demands for hearing aids that bypass traditional medical markups, require no prescriptions or fittings, and integrate effortlessly into daily life. The 2025 update, with its focus on affordability and accessibility, outlines specific improvements to the Atom One and Atom 2 models—both engineered for comfort, clarity, and cost transparency. What You'll Learn in This Accessibility Update Why demand for invisible, rechargeable hearing aids is increasing in 2025 How Audien Atom One and Atom 2 deliver performance without clinical pricing Where consumer search trends show growing interest in over-the-counter hearing support What new features like Atom Sound Technology™ and Comfort+ miniaturization mean for users How Audien aligns with the shift toward self-guided hearing wellness Hearing Aid Demand Surges as Consumers Seek Control, Clarity, and Simplicity More than 500 million people worldwide experience hearing loss, yet many remain underserved by traditional hearing aid models due to pricing, accessibility, or stigma. In 2025, hearing support is evolving from a clinical issue into a broader discussion about wellness and technology. Consumer behavior reflects this shift. Digital interest has grown substantially in phrases like 'wireless hearing aids,' 'affordable hearing help,' 'hearing aid without prescription,' and 'invisible ear canal device.' These keyword trends indicate a rising preference for performance, portability, and simplicity. Consumers are no longer willing to settle for outdated systems that require multi-step clinical approval and high out-of-pocket costs. Audien Hearing enters this market landscape with an accessibility-forward offering that aligns with these expectations: streamlined, rechargeable hearing support tools that consumers can order and use without medical consultations. The movement toward affordable, over-the-counter hearing wellness has found a foothold in the brand's direct-to-consumer strategy. 2025 Audien Product Announcement: Atom One and Atom 2 Offer Wireless and Minimalist Design Audien's 2025 update centers on its two flagship models: the Atom One and Atom 2. These devices are designed to provide non-prescription hearing support through technology-driven features that prioritize ease of use and affordability. Audien Atom One features: Compact design that fits discreetly into the ear canal Wireless magnetic USB-C charging Comfort+ ergonomics with a 20-hour battery life No prescription, fitting, or clinical visit is required Audien Atom 2 builds upon this foundation with: Four adjustable hearing modes for contextual use An extended battery duration Enhanced Comfort+ miniaturization for an improved fit Both models are part of Audien's broader goal to deliver accessible hearing amplification tools at a fraction of the traditional market price without compromising on usability or design. Atom One vs. Atom 2: Understanding the Differences and Use Case Scenarios The Atom One model is ideal for individuals seeking a low-maintenance, highly discreet solution for mild to moderate hearing support. Its ultra-compact form, simple magnetic charging, and streamlined single-mode amplification make it an excellent fit for first-time users or those prioritizing invisibility and ease of use in quiet or consistent environments. The Atom 2, meanwhile, expands on this offering with four distinct hearing modes. This added flexibility is designed for users who encounter a broader range of sound environments throughout the day, such as those working in public settings, teaching, or regularly transitioning between indoor and outdoor spaces. The extended battery life and upgraded Comfort+ fit also provide enhanced support for prolonged daily use. Both models are built around autonomy—removing the need for reprogramming, fitting appointments, or learning curves. The choice between them typically comes down to lifestyle, acoustic variability, and feature preferences. Rising Search Interest Reflects Market Shift Toward Self-Guided Hearing Solutions Across digital channels, interest in non-clinical hearing tools continues to expand. Search traffic has surged for key terms such as 'rechargeable hearing aids,' 'invisible ear canal device,' 'affordable hearing help,' 'hearing aid without prescription,' and 'OTC hearing support 2025.' These trends reveal a shift in consumer priorities, favoring autonomy, simplicity, and cost transparency over traditional in-clinic models. User forums and independent reviews consistently echo frustrations with legacy systems while spotlighting the appeal of modern, self-managed alternatives. The visibility of Audien Atom within these conversations signals not only product interest but a broader cultural embrace of hearing technology as a daily lifestyle accessory—comparable to fitness trackers or smart glasses—rather than a specialized clinical tool. Technology Spotlight: Inside the Audien Atom Series Audien's technical evolution is driven by consumer interest in modern wellness devices that provide clarity without complexity. The 2025 Atom product line is designed with user-friendliness in mind, featuring several core elements that ensure a seamless user experience: Atom Sound Technology™ This proprietary chip is designed to enhance speech clarity while minimizing ambient interference. It supports real-time speech amplification in environments where standard devices often struggle to function effectively. Magnetic Wireless Charging Architecture With USB-C wireless charging and 20–24-hour battery capacity, Audien devices eliminate the need for traditional hearing aid batteries. The portable charging case enhances convenience for travel and daily use. Comfort+ Miniaturization Design Both models prioritize discreet sizing and ergonomics. The Atom One is 22% smaller than previous iterations, enabling near-invisible wear that aligns with consumer expectations for subtlety and comfort. Multi-Mode Support (Atom 2 only) Four hearing modes provide customizable performance for various environments, from quiet indoor conversations to noisier public settings. This user-controlled feature enhances adaptability without requiring professional reprogramming. Together, these elements form a hearing solution designed for independent use—removing traditional barriers to auditory support and reframing what hearing devices can look and feel like in everyday life. User Journey and Market Reception The Audien Atom line has not only become a benchmark in the broader discussion about modern, self-directed hearing solutions, but it has also received overwhelmingly positive market reception. The public commentary reflects a shared desire for hearing support that avoids the burdens of clinic appointments and complex fittings. For many consumers—especially those exploring hearing devices for the first time—Audien offers a low-barrier entry point that feels accessible and intuitive. Recurring themes include: Preference for solutions that do not require hearing tests Appreciation for the plug-and-play nature of the Atom line The positive reception of the minimalist, invisible form factor Although some users voice skepticism regarding the effectiveness of low-cost hearing devices without personalization, others accept this trade-off in favor of convenience, discretion, and affordability. Hearing in Real Life: Consumer Profiles Reflect Use Across Ages and Lifestyles Audien's accessibility-forward approach is reflected in the diversity of its user base. A 62-year-old retiree in Arizona reported using the Atom One to comfortably engage in weekly book club meetings without feeling self-conscious. A 45-year-old elementary school teacher noted that the Atom 2 helped manage classroom acoustics by switching between noise-reduction modes throughout the school day. For younger users who may be sensitive to loud environments or early-stage hearing decline, the compact and wearable design offers seamless integration into everyday routines. Whether for navigating work meetings, family gatherings, or social events, the Atom line is being adopted by individuals seeking independence and functionality without a clinical label. These stories highlight the growing appeal of discreet, self-managed devices that serve both performance and lifestyle goals. Understanding the Regulatory Environment: Why Non-Prescription Hearing Aids Are Thriving Following the FDA's approval of over-the-counter (OTC) hearing aid sales in 2022, companies like Audien have gained traction by filling the gap between expensive medical devices and ineffective amplification gimmicks. The FDA's ruling opened the door for innovation and market competition, allowing consumers to access devices that support general hearing needs without navigating complex healthcare systems. In parallel, rising out-of-pocket healthcare costs have driven demand for self-managed wellness tools. As consumers take charge of their health journeys, the hearing aid category is benefiting from the same tailwinds as wearable fitness devices, vision correction platforms, and sleep optimization tools. Audien's product evolution reflects the influence of these macroeconomic and behavioral forces. Breaking Down the Cost Difference: Retail Models vs. Direct-to-Consumer Savings Traditional hearing aids can range from $3,000 to $7,000, often requiring multiple visits, tests, and service plans. These costs are frequently not covered by insurance and represent a significant financial burden for millions of consumers. Audien's direct-to-consumer approach eliminates intermediaries, showroom overhead, and the need for custom manufacturing. The result is a leaner, more transparent model that passes savings directly to users. Consumers pay a one-time cost for Atom One or Atom 2, with no contracts, subscriptions, or upsells. For individuals seeking mild to moderate hearing support, this model provides an opportunity to regain confidence in communication without incurring debt or navigating complex billing systems. Getting Started with Audien: What First-Time Users Can Expect New users can expect an intuitive setup experience. After unboxing, the devices can be fully charged using the included USB-C magnetic case in approximately 4 to 6 hours. Once charged, they are inserted directly into the ear canal and begin working immediately—no pairing, syncing, or calibration is required. Comfort and miniaturization ensure that users feel minimal pressure and visibility. Users are encouraged to wear the devices for short periods during the first few days to allow for a gentle adjustment period. Cleaning involves a soft brush or cloth, and a detailed maintenance guide is included for long-term care. The simplicity of this onboarding experience is one of Audien's most frequently cited advantages among first-time buyers. Direct Access and Consumer-Centric Availability Audien Atom Hearing Aids are available for purchase directly through the company's official website. The platform serves as both a product portal and an educational hub, offering instructional videos, specifications, and support materials to guide users through their experience. Key aspects of the direct-to-consumer model include: No prescription or audiologist consultation No clinic visit or retail markup Transparent product explanations with customer support access Audien does not provide diagnostic services or medical advice. Its offerings are wellness-aligned, non-clinical tools designed to enhance hearing clarity in ordinary daily situations. The company maintains compliance with consumer protection standards and clearly communicates the scope of its product applications. Final Observations: Hearing Wellness as a Lifestyle Choice The hearing support industry is evolving. Once viewed primarily as a domain of clinical intervention, hearing tools are now being reframed as part of the broader personal health and technology marketplace. Similar to shifts in vision correction, sleep optimization, and fitness tracking, the hearing space is embracing self-serve functionality and consumer-first accessibility. Audien's 2025 update reflects this transformation. With a focus on wireless charging, discreet design, and ease of use, the company's Atom series aligns with growing expectations for wellness products that are transparent, approachable, and compatible with modern life. These tools are not just for those with medical diagnoses—they're for anyone seeking more precise sound in everyday conversations. As awareness grows and consumer empowerment takes center stage, the Atom line may signal the future of how hearing wellness is delivered: directly, affordably, and without complexity. About Audien Hearing™ Audien Hearing™ is a U.S.-based wellness technology company focused on simplifying access to hearing support. Founded to address the cost and complexity of traditional hearing aids, Audien develops in-ear, rechargeable devices that emphasize user independence and design simplicity. All devices are offered through the company's online platform and are intended for non-clinical use. Audien does not provide diagnostic services or medical treatment. Its mission is to empower consumers to manage hearing support in a transparent, affordable, and approachable way. Contact Disclaimers This release contains general information only and does not constitute medical advice. The products referenced are not intended to diagnose, treat, cure, or prevent any disease. The Food and Drug Administration has evaluated no statements in this release. Individuals should consult with a qualified healthcare provider for any medical concerns. Results may vary by user. Audien Hearing does not provide audiological testing, clinical consultations, or professional medical services. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash


Business Wire
a day ago
- Business Wire
Rocket Lab Completes Record Launch Turnaround From Launch Complex 1, Successfully Deploys 68 th Electron Mission
MAHIA, New Zealand--(BUSINESS WIRE)--Rocket Lab Corporation (Nasdaq: RKLB) ('Rocket Lab' or 'the Company'), a global leader in launch services and space systems, today successfully launched its 68th Electron rocket to deploy a single satellite to space for a confidential commercial customer. The mission was the second of two launches from the same launch site in less than 48 hours, a new launch record for the Company as it continues to deliver dedicated, repeatable and reliable access to space for satellite operators. The 'Symphony In The Stars' mission lifted-off from Rocket Lab Launch Complex 1 in Mahia, New Zealand on June 28 th (7:08 p.m./07:08 UTC) to deploy a single spacecraft to a 650km circular Earth orbit. The mission was the first of two dedicated launches for the new customer on Electron booked less than four months ago, with a second mission scheduled before the end of 2025. Rocket Lab has now completed four launches in June for commercial satellite constellation operators, underscoring Electron's consistent performance and rapid deployment capabilities as the world's leading small launcher: the 'Full Stream Ahead' mission on June 3 rd; 'The Mountain God Guards' mission on June 11 th; 'Get The Hawk Outta Here' launched on June 26 th UTC, and today's 'Symphony In The Stars' mission. Rocket Lab Founder and CEO, Sir Peter Beck, says: 'Electron has demonstrated once again that it is the gold standard for responsive and reliable space access for small satellites. The future of space is built on proven performance, and Electron continues to deliver against a stacked launch manifest this year. Congratulations to the team on achieving its fastest launch turnaround yet between two missions from Launch Complex 1. This launch was also a quick-turn mission to meet our customer's mission requirements, and we're looking forward to doing it again later this year.' 'Symphony In The Stars' was Rocket Lab's tenth Electron mission of 2025 and its 68th launch overall. With 100% mission success so far this year, Electron continues to deliver reliable deployment amid an increasing launch cadence and rapid contract-to-launch timelines. Launch images: About Rocket Lab Founded in 2006, Rocket Lab is an end-to-end space company with an established track record of mission success. We deliver reliable launch services, satellite manufacture, spacecraft components, and on-orbit management solutions that make it faster, easier, and more affordable to access space. Headquartered in Long Beach, California, Rocket Lab designs and manufactures the Electron small orbital launch vehicle, a family of spacecraft platforms, and the Company is developing the large Neutron launch vehicle for constellation deployment. Since its first orbital launch in January 2018, Rocket Lab's Electron launch vehicle has become the second most frequently launched U.S. rocket annually and has delivered over 200 satellites to orbit for private and public sector organizations, enabling operations in national security, scientific research, space debris mitigation, Earth observation, climate monitoring, and communications. Rocket Lab's spacecraft platforms have been selected to support NASA missions to the Moon and Mars, as well as the first private commercial mission to Venus. Rocket Lab has three launch pads at two launch sites, including two launch pads at a private orbital launch site located in New Zealand and a third launch pad in Virginia. Forward Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. We intend such forward-looking statements to be covered by the safe harbor provisions for forward looking statements contained in Section 27A of the Securities Act of 1933, as amended (the 'Securities Act') and Section 21E of the Securities Exchange Act of 1934, as amended (the 'Exchange Act'). All statements contained in this press release other than statements of historical fact, including, without limitation, statements regarding our launch and space systems operations, launch schedule and window, safe and repeatable access to space, Neutron development, operational expansion and business strategy are forward-looking statements. The words 'believe,' 'may,' 'will,' 'estimate,' 'potential,' 'continue,' 'anticipate,' 'intend,' 'expect,' 'strategy,' 'future,' 'could,' 'would,' 'project,' 'plan,' 'target,' and similar expressions are intended to identify forward-looking statements, though not all forward-looking statements use these words or expressions. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including but not limited to the factors, risks and uncertainties included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, as such factors may be updated from time to time in our other filings with the Securities and Exchange Commission (the 'SEC'), accessible on the SEC's website at and the Investor Relations section of our website at which could cause our actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management's estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.