Tesco launches F&F clothing online for first time since 2018
Tesco has finally launched its F&F range online. Shoppers used to be able to purchase Tesco clothing through its non-food Tesco Direct website - but this closed down in 2018.
The collection was also once available to buy online through Next, until the retailer stopped selling F&F in January 2024.
A curated selection of women's, men's and kids' clothing, as well as footwear and accessories on Tesco.com and through the Grocery and Clubcard App.
The range includes pieces through the F&F Edit, Sports and F&F Active Athleisure clothing. It will also feature exclusive collaborations and seasonal items, such as school uniforms.
The online range will continue to expand over the coming months. Customers will be able to shop F&F clothing across Tesco.com and the Tesco Grocery and Clubcard app, earning Clubcard points on all their purchases.
Katja Ahola Klamkin, Tesco Group Managing Director, Home & Clothing said: 'We are thrilled to bring F&F clothing to Tesco.com and our Grocery and Clubcard App.
'We know our customers love the quality, affordability and style of F&F and this will make it even easier and more convenient to shop the ranges they know and love.'
The supermarket teased the launch in its financial results last month, where it said "launch of F&F clothing is scheduled to go live for customers in the year ahead".
It comes after Tesco launched its new Tesco Marketplace website, which lists products for sale from third-party sellers. The website now stocks more than 300,000 products - up by more than 3,000% from when the website launched in June 2024.
Orders are delivered separately from your grocery shop, with marketplace items incurring their own, separate delivery fees.
However, you still earn Tesco Clubcard points on all purchases. All the sellers who use Tesco Marketplace are monitored on delivery speed, returns, and delivery success rates.
At its launch, Tesco Marketplace director Peter Filcek told The Grocer it wants shoppers to have a "one-stop shop" for everything they need.
He said: 'We were looking at customer searches on our websites and we found things that we just don't carry in Tesco [stores] or online, and so that prompted a stream of thinking around what we could do to open up that range, to give customers what they're looking for because they were genuinely looking for all sorts of things.'
Meanwhile, the supermarket is also trialling a new scheme where it gives away "yellow sticker" food for free. "Yellow sticker" discounts are typically applied to food that is about to go out of date, with Tesco slashing costs by up to 90% off the original price of the product.
However, as part of a new trial at a small number of Tesco Express stores, the supermarket will cut 'yellow sticker' prices to £0 for products that haven't been sold after 9.30pm.
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