People are just learning they've been drinking Pimm's wrong - and the reason is surprising

Daily Mail​

2 days ago

With its sweet flavour and fruity base, Pimm's has long been one of the main tipples of choice during the Summer.
The classic Pimm's No. 1 Cup is usually mixed with lemonade, before being poured over cut-up fruit, cucumber, and fresh mint leaves.
Often synonymous with the prestigious tennis tournament Wimbledon, strawberries are one of the most common additions to a glass of the cocktail (along with mint sprigs and cucumber slices).
But according to the brand, many people are consuming the drink incorrectly - without even realising it.
While many may assume this is related to how they prepare the drink, the mixers they are using or the fruit they add, it is actually related to less obvious, according to the makers behind Pimms.
The reason is, according to them, the glassware (or other drinking containers) that people are using.
In an effort to solved this, Pimm's has crafted its own line of servings sets created in collaboration with tennis-pro-turned-artist, Gabriella Taylor.
Each set contains two wine glasses and a carafe.
The glassware pieces were originally hand-painted by Gabriella on canvas, then digitized and printed onto the limited run of carafes and wine glasses
These decorations include strawberries, mint sprigs and cucumber slices, alongside fruit-filled trophies, tennis rackets and players.
The serving set, according to the brand, 'offers fans a creative way to enjoy Pimm's at home'.
Gabriella's work will also be on show at Wimbledon, appearing at the 'Pimm's on The Hill' bar at The Championships.
'Pimm's has always brought people together to celebrate summer and sport,' said Zoë Hetherington, Pimm's Brand Manager.
'Collaborating with Gabi has allowed us to reimagine our most iconic serve, with this must-have glassware encapsulating everything we love about the British summer,'
Meanwhile, artist and former tennis professional Gabriella Taylor, artist and former tennis professional, added that Wimbledon 'has always been more than a tournament to [her]'.
She continued: 'It's where my love of tennis took root.
'When Pimm's asked me to create a painting that represented what Wimbledon is all about, I had to make it of The Hill.
'An iconic location. It holds the energy of every cheer, every hope, and every heartbreak.
'In this piece, I've tried to capture that electricity, that shared moment of awe we've all felt there.
'This is my love letter to the tournament and to The Hill that watches the game grow.'
The serving sets cost £34.99 and are available from thebar.com now.