NOVO25 kicks off at Novotel Deira Creekside Dubai and Novotel Suites Mall Avenue Dubai
Get ready to dive into an array of exciting experiences designed to inspire, entertain, and engage. From learning new skills to supporting sustainability, NOVO25 has something for everyone.
'We're incredibly excited to launch NOVO25 and invite our guests to join us in a year of meaningful experiences designed to help families and friends unwind, bond, and create lasting memories,' said Nishan Silva, Regional General Manager, Dubai & Emirates North, UAE 'This campaign reflects our deep passion for sustainability in hospitality and our unwavering commitment to fostering a sense of community. NOVO25 goes beyond offering fun and surprises; it is about nurturing relationships, championing sustainable practices, and playing our part in shaping a brighter, more sustainable future for both our guests and the world around us.'
As part of their commitment to sustainability and community engagement, both hotels are proud to collaborate with Project REEFRAME, led by FREESTYLE DIVERS, in a vital coral reef restoration project in Fujairah. This ambitious initiative aims to restore and rebalance ocean and coral reef ecosystems, contributing to the preservation of marine biodiversity and raising awareness about ocean conservation. Through this collaboration, the hotels are reinforcing their dedication to environmental responsibility and the well-being of our oceans.
'Project REEFrame has been a community project from the outset', said Darryl Owen, CEO of Freestyle Divers and founder of Project REEFrame. 'By educating and training people of all ages, including corporate teams, families, children, students, divers, and citizen scientists, we have not only been able to create awareness about the challenges facing the coastal marine ecosystems in the UAE, we also are providing concrete opportunities for the community to create genuine impact on our projects. Our coral reef project in Dibba Fujairah is a shining example of what can be achieved when we bring passionate people together. Every week our science and conservation team is working with our sponsors, partners, and the public to create measurably positive environmental impact'.
Deepening their environmental impact and commitment to sustainability, the hotels recently hosted 15 young minds and sustainability champions from various schools for an insightful field trip across both properties. The day began with a visit to the Waste Lab, a partner of the hotels, where the students saw firsthand how food waste is converted into compost for agricultural use. They also learned how the hotels are leveraging innovative AI systems like Winnow to minimize food waste, reduce their carbon footprint, and enhance sustainable operations. In addition, the hotels will host the Balance the Ocean Art Exhibition, showcasing the creative talents of local artists. This exhibition will not only be a visual celebration but a call to action for marine conservation, inspiring guests to reflect on the importance of preserving our oceans and reinforcing the hotels' ongoing dedication to both artistic expression and sustainability.
Among the most anticipated offerings is Novotel's Tea Cooking Classes, where guests will dive into the art of using tea as a key ingredient in savory dishes. From marinated meats to flavorful sauces, these classes will give guests a whole new perspective on tea's culinary potential. It's an exciting opportunity to get creative in the kitchen while bonding with loved ones over delicious food.
To build lasting family memories, children celebrating their birthdays on the 25th of any month will have a chance to win a fun-filled, unforgettable celebration at one of the hotels. Parents can join in the fun by following the hotels on social media, where all the exciting details and instructions on how to enter will be shared.
The hotels invite you to be part of this yearlong journey of fresh starts, meaningful experiences, and, above all, the opportunity to unwind and connect with those who matter most. NOVO25 is all about creating moments that will make 2025 a year to remember.
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