Mytheresa's Sophie Jordan shares menswear highlights for spring/summer 2026
See catwalk
For Jordan, the season unfolded with strong momentum and a noticeable shift in brand dynamics—starting with Pitti Uomo's sharp curation and building toward the high-energy atmosphere of Milan and Paris. 'You really feel the intensity peak in Milan and Paris,' she noted. 'The shows are just one part of it—it's everything happening around them that drives the market. Between the runway and the showrooms, the pace and expectations climb fast.'
Amid the fast-paced rhythm of the season, Jordan zeroes in on innovation—focusing on image-led pieces that enhance brand identity while delivering commercial impact. Her goal is to ensure that runway concepts resonate with what Mytheresa customers want in their wardrobes. For spring/summer 2026, three standout shows rose to the top of her list.
' Dior was a standout, largely due to the buzz surrounding Jonathan Anderson's debut,' Jordan said. 'It was a commanding presentation—one that's likely to influence the tone and attitude of the season ahead.'
See catwalk
Japanese label Auralee also made her list, praised for what she described as 'a confident new collection that perfectly reflects how modern men approach wardrobe building.' She completed her top three with Dolce & Gabbana, one of Milan's enduring names, highlighting the show's 'playful spirit' and its headline-making finale, where models paraded through the streets—'a true standout of the season,' she added.
When it comes to standout products, Jordan didn't hesitate to name Auralee's flip-flops—calling them 'the best version of one of this season's biggest emerging trends.' On the runway, Junya Watanabe 's flared jeans captured attention with a silhouette that, in her words, 'really won over the crowd.' In accessories, Dior's Book Tote made waves. Reimagined by Anderson with a distinctive, signature twist, it offered a fresh and irreverent spin on Maria Grazia Chiuri 's original design.
See catwalk
As for the buzziest runway statements—think super-short shorts, pyjama dressing and the increasingly unapologetic sex appeal in menswear—Jordan is watching how they evolve for the retail floor. 'These kinds of bold aesthetics don't always land with our customer base,' she noted, 'but designers are already softening and refining them into more wearable formats.'
She also highlighted stripes as the season's most commercially viable motif—edging out checks—and pointed to a broader movement toward sun-drenched lifestyle offerings. 'Brands are leaning into summer in a much bigger way,' she said. 'It's not just about clothes anymore. We're seeing a deeper lifestyle shift—into footwear, leisure, and beyond. Seasonality is becoming central, and that's going to resonate.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
19 hours ago
- Fashion Network
Fédération unveils bumper Paris ready-to-wear season, with nine designer debuts
France's Fédération de la Haute Couture et de la Mode on Thursday unveiled a bumper Paris ready-to-wear catwalk season, bristling with nine designer debuts and key houses, in the most anticipated Paris Fashion Week this century. See catwalk The French's capital's two most famous fashion houses, Chanel and Christian Dior, will both feature women's ready-to-wear show debuts by their freshly appointed creative directors – Matthieu Blazy and Jonathan Anderson, even if the latter has already had his Dior menswear baptism with a men's show in June. A further seven major labels will stage debut shows by new creative talent. They are the hyper-experienced Mark Howard Thomas at Carven; Michael Rider at Celine; Lazaro Hernandez and Jack McCollough at Loewe; Duran Lantink at Jean-Paul Gaultier; Glenn Martens at Maison Margiela; Miguel Castro Freitas at Mugler and the acclaimed Italian master Pier Paolo Piccioli at Balenciaga. Though, it should be noted, Rider did show a special spring 2026 Celine co-ed collection on the eve of Paris couture season at the start of July, while Martens presented his first couture collection for Margiela three days later. In effect, these first six houses and a further four – Agnès B, Lanvin, Thom Browne and Vetements - are all returning to the Paris ready-to-wear catwalk week after a hiatus ranging from one season to over five years in the case of Gaultier, since founder Jean-Paul stepped down in 2020. All told, there will be a hefty grand total of 76 physical catwalk shows, and 36 by-appointment presentations in this fall's nine-day Paris Fashion Week, which runs from Monday, September 29 to Tuesday, October 7. The clothes displayed will be for spring/summer 2026. See catwalk The FHCM, French fashion's governing body, has also welcomed on to the official calendar two very happening new houses. Matières Fécales, or Fecal Matters, founded by Hannah Rose and Steven Raj, who are known for their extremist glamour and post-human aesthetic. They will show after Louis Vuitton on Tuesday, September 30. Meryll Rogge, the highly popular winner of the latest ANDAM fashion prize, will climax the busy season with a 6 p.m. show on October 7. Rogge has also just been named the new creative director of Jil Sander, which shows in Milan. While, hyper-acclaimed Alaia alumna Julie Kegels will stage a must-see show on the opening Monday. Entrance onto the official Federation calendar is notoriously difficult to achieve, given French insistence on maintaining a uniquely high level of creativity, quality, production and staging in Paris. Which makes it a significant achievement that a further two houses have been approved to stage presentations on the official calendar: eco-conscious label Façon Jacmin from sisters Alexandra and Segolène Jacmin and Ganni, the hipster Danish label from husband-and-wife team Nicklas and Ditte Reffstrup. Torishéju, by the talented British designer of Nigerian-Brazilian origin Torishéju Dumi, will stage an off-calendar presentation. This bumper Fashion Week – with shows running from 10 a.m. to 8 p.m. daily - will also feature global bold face labels like Louis Vuitton, Schiaparelli, Balenciaga and Hermès, along with indie houses led by hot talent, like Courrèges, Dries Van Noten or Tom Ford and a triumvirate of legendary Japanese houses - Yohji Yamamoto, Comme des Garçons and Issey Miyake. See catwalk Plus, there will be a series of highly talented female designer who have of late staged their most evolved collections in Paris for their own brands or as guns for hire – Victoria Beckham, Gabriela Hearst, Stella McCartney, The Row and Givenchy. Fasten your seat belts for the kickiest season in decades.
Fashion Network
19 hours ago
- Fashion Network
Fédération unveils bumper Paris ready-to-wear season, with nine designer debuts
France's Fédération de la Haute Couture et de la Mode on Thursday unveiled a bumper Paris ready-to-wear catwalk season, bristling with nine designer debuts and key houses, in the most anticipated Paris Fashion Week this century. See catwalk The French's capital's two most famous fashion houses, Chanel and Christian Dior, will both feature women's ready-to-wear show debuts by their freshly appointed creative directors – Matthieu Blazy and Jonathan Anderson, even if the latter has already had his Dior menswear baptism with a men's show in June. A further seven major labels will stage debut shows by new creative talent. They are the hyper-experienced Mark Howard Thomas at Carven; Michael Rider at Celine; Lazaro Hernandez and Jack McCollough at Loewe; Duran Lantink at Jean-Paul Gaultier; Glenn Martens at Maison Margiela; Miguel Castro Freitas at Mugler and the acclaimed Italian master Pier Paolo Piccioli at Balenciaga. Though, it should be noted, Rider did show a special spring 2026 Celine co-ed collection on the eve of Paris couture season at the start of July, while Martens presented his first couture collection for Margiela three days later. In effect, these first six houses and a further four – Agnès B, Lanvin, Thom Browne and Vetements - are all returning to the Paris ready-to-wear catwalk week after a hiatus ranging from one season to over five years in the case of Gaultier, since founder Jean-Paul stepped down in 2020. All told, there will be a hefty grand total of 76 physical catwalk shows, and 36 by-appointment presentations in this fall's nine-day Paris Fashion Week, which runs from Monday, September 29 to Tuesday, October 7. The clothes displayed will be for spring/summer 2026. See catwalk The FHCM, French fashion's governing body, has also welcomed on to the official calendar two very happening new houses. Matières Fécales, or Fecal Matters, founded by Hannah Rose and Steven Raj, who are known for their extremist glamour and post-human aesthetic. They will show after Louis Vuitton on Tuesday, September 30. Meryll Rogge, the highly popular winner of the latest ANDAM fashion prize, will climax the busy season with a 6 p.m. show on October 7. Rogge has also just been named the new creative director of Jil Sander, which shows in Milan. While, hyper-acclaimed Alaia alumna Julie Kegels will stage a must-see show on the opening Monday. Entrance onto the official Federation calendar is notoriously difficult to achieve, given French insistence on maintaining a uniquely high level of creativity, quality, production and staging in Paris. Which makes it a significant achievement that a further two houses have been approved to stage presentations on the official calendar: eco-conscious label Façon Jacmin from sisters Alexandra and Segolène Jacmin and Ganni, the hipster Danish label from husband-and-wife team Nicklas and Ditte Reffstrup. Torishéju, by the talented British designer of Nigerian-Brazilian origin Torishéju Dumi, will stage an off-calendar presentation. This bumper Fashion Week – with shows running from 10 a.m. to 8 p.m. daily - will also feature global bold face labels like Louis Vuitton, Schiaparelli, Balenciaga and Hermès, along with indie houses led by hot talent, like Courrèges, Dries Van Noten or Tom Ford and a triumvirate of legendary Japanese houses - Yohji Yamamoto, Comme des Garçons and Issey Miyake. See catwalk Plus, there will be a series of highly talented female designer who have of late staged their most evolved collections in Paris for their own brands or as guns for hire – Victoria Beckham, Gabriela Hearst, Stella McCartney, The Row and Givenchy. Fasten your seat belts for the kickiest season in decades.
Fashion Network
19 hours ago
- Fashion Network
Fédération unveils bumper Paris ready-to-wear season, with nine designer debuts
France's Fédération de la Haute Couture et de la Mode on Thursday unveiled a bumper Paris ready-to-wear catwalk season, bristling with nine designer debuts and key houses, in the most anticipated Paris Fashion Week this century. See catwalk The French's capital's two most famous fashion houses, Chanel and Christian Dior, will both feature women's ready-to-wear show debuts by their freshly appointed creative directors – Matthieu Blazy and Jonathan Anderson, even if the latter has already had his Dior menswear baptism with a men's show in June. A further seven major labels will stage debut shows by new creative talent. They are the hyper-experienced Mark Howard Thomas at Carven; Michael Rider at Celine; Lazaro Hernandez and Jack McCollough at Loewe; Duran Lantink at Jean-Paul Gaultier; Glenn Martens at Maison Margiela; Miguel Castro Freitas at Mugler and the acclaimed Italian master Pier Paolo Piccioli at Balenciaga. Though, it should be noted, Rider did show a special spring 2026 Celine co-ed collection on the eve of Paris couture season at the start of July, while Martens presented his first couture collection for Margiela three days later. In effect, these first six houses and a further four – Agnès B, Lanvin, Thom Browne and Vetements - are all returning to the Paris ready-to-wear catwalk week after a hiatus ranging from one season to over five years in the case of Gaultier, since founder Jean-Paul stepped down in 2020. All told, there will be a hefty grand total of 76 physical catwalk shows, and 36 by-appointment presentations in this fall's nine-day Paris Fashion Week, which runs from Monday, September 29 to Tuesday, October 7. The clothes displayed will be for spring/summer 2026. See catwalk The FHCM, French fashion's governing body, has also welcomed on to the official calendar two very happening new houses. Matières Fécales, or Fecal Matters, founded by Hannah Rose and Steven Raj, who are known for their extremist glamour and post-human aesthetic. They will show after Louis Vuitton on Tuesday, September 30. Meryll Rogge, the highly popular winner of the latest ANDAM fashion prize, will climax the busy season with a 6 p.m. show on October 7. Rogge has also just been named the new creative director of Jil Sander, which shows in Milan. While, hyper-acclaimed Alaia alumna Julie Kegels will stage a must-see show on the opening Monday. Entrance onto the official Federation calendar is notoriously difficult to achieve, given French insistence on maintaining a uniquely high level of creativity, quality, production and staging in Paris. Which makes it a significant achievement that a further two houses have been approved to stage presentations on the official calendar: eco-conscious label Façon Jacmin from sisters Alexandra and Segolène Jacmin and Ganni, the hipster Danish label from husband-and-wife team Nicklas and Ditte Reffstrup. Torishéju, by the talented British designer of Nigerian-Brazilian origin Torishéju Dumi, will stage an off-calendar presentation. This bumper Fashion Week – with shows running from 10 a.m. to 8 p.m. daily - will also feature global bold face labels like Louis Vuitton, Schiaparelli, Balenciaga and Hermès, along with indie houses led by hot talent, like Courrèges, Dries Van Noten or Tom Ford and a triumvirate of legendary Japanese houses - Yohji Yamamoto, Comme des Garçons and Issey Miyake. See catwalk Plus, there will be a series of highly talented female designer who have of late staged their most evolved collections in Paris for their own brands or as guns for hire – Victoria Beckham, Gabriela Hearst, Stella McCartney, The Row and Givenchy. Fasten your seat belts for the kickiest season in decades.
