You can win free Chipotle guacamole for a year. Here's how.
The restaurant chain said in a July 28 news release it is "bringing avocado aficionados' dreams to life" with a new interactive AR Lens on Snapchat called "AvoLotto Lens" that consumers can use to win 52 codes for free guacamole.
From 6 a.m. PT on July 28 to 11:59 p.m. PT on July 30, Chipotle is conducting the "AvoLotto Sweepstakes," which allows Snapchat users to scan real avocados using the "AvoLotto Lens" for a chance to win the grand prize.
Chipotle says it teamed up with Snapchat to create the exclusive new AR Lens that recognizes real avocados and rewards 1,000 fans each day during the promotion with "an abundance of free guac rewards."
Here's how the promotion works, and how all rewards members can get free guac for National Avocado Day.
How does the AvoLotto Lens work?
Here's how to use the AvoLotto Lens, according to Chipotle. Note you'll need to have a rewards account to redeem the prize.
Navigate to the Chipotle profile to find the "AvoLotto" Lens by visiting www.snapchat.com/@ChipotleSnaps.
Use the camera to scan a real avocado.
Reveal your fate to see if free guac for a year awaits in an on-screen message. To redeem, winning entrants need to enter the code that appears on Snapchat into their Chipotle Rewards account within five days of receipt.
Chipotle's National Avocado Day deal
On July 31, all Chipotle Rewards members can get a free side or topping of guacamole with promo code AVO2025 on the Chipotle app and Chipotle.com when they purchase a regular-priced entrée.
"Each year for National Avocado Day, the holiday that has become synonymous with Chipotle, we find new and creative ways for fans to score our hand-mashed guac," said Chipotle President, Chief Brand Officer Chris Brandt in the news release. "We only use real ingredients in our restaurants, so when we worked with Snapchat to create 'AvoLotto,' we had to make sure that it only detects real fruit."
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
This article originally appeared on USA TODAY: Chipotle offers free guacamole for year in National Avocado Day promo
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