Al Meera and Al Rayan Bank launch the "I am not made of plastic" initiative on International Plastic Bag Free Day
Launched last Thursday, and coinciding with the global awareness day on July 3, the initiative saw the introduction of a limited-edition series of reusable shopping bags, available across all Al Meera branches, to encourage community members to use eco-friendly shopping bags instead of plastic ones in order to reduce waste. The bags were designed not just as a sustainable alternative, but as a statement of collective action toward reducing plastic pollution in Qatar.
Similarly, the Ministry of Environment and Climate Change organized an awareness event in Al Mansoura branch, aiming to educate the public and enhance awareness of the importance of adopting environmentally friendly habits in daily life. Customers also had the opportunity to participate in a fun competition for a chance to win shopping vouchers provided by Al Meera, with a total value of QAR5000.
Al Meera stated: 'Recognizing that the fight against plastic pollution demands a collective effort from institutions and individuals alike, we are actively empowering our customers to contribute to a more sustainable future. We are achieving this by integrating environmentally conscious practices that enrich their shopping experience through eco-friendly alternatives and strengthened sustainability initiatives, such as Reverse Vending Machines across our branches. We extend our sincere gratitude to Al Rayan Bank for their invaluable support and collaboration in these vital endeavours.'
Observed annually, International Plastic Bag Free Day aims to reduce the environmental damage caused by single-use plastics. In addition, the day serves as a global call to rethink consumption habits and adopt more sustainable lifestyles.
The collaboration with Al Rayan Bank brought added momentum to the campaign, aligning both brands' values around ethics, sustainability, and long-term impact.
Mrs. Eman Al Naemi, Assistant General Manager, Corporate Communications at AlRayan Bank commented: 'Our participation in the International Plastic Bag Free Day initiative is a reflection of our broader commitment to supporting environmental work and meaningful community initiatives. We are proud to collaborate with Al Meera on this important step that we hope will inspire community members to take simple yet effective steps towards a cleaner and more sustainable future.'
As part of its broader sustainability agenda, Al Meera continues to invest in impactful, customer-facing green initiatives. Its network of Reverse Vending Machines, available across select branches, allows customers to recycle plastic bottles and cans in exchange for Meera Rewards points, merging environmental action with everyday convenience.
This campaign marks another milestone in Al Meera's growing portfolio of planet-friendly retail practices, reinforcing its commitment to supporting Qatar's environmental goals and inspiring conscious consumer behaviour at scale.
About Al Meera Consumer Goods Company (Q.P.S.C.)
Established in 2005, Al Meera Consumer Goods Company (Q.P.S.C.) aspires to be the leading retailer in Qatar, offering the best shopping experience to customers. Today, Al Meera operates the largest network of branches in the country, that provide a wide range of product mix and services to shoppers with the aim of becoming the most trusted retailer by choice.
Currently, Al Meera's chain consists of over 69 branches and aims to fulfill customers' daily needs by building a presence in every neighborhood.
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Jasmin Afifi
jasmin.afifi@pinandnotch.com
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