Global and China Automotive Voice Industry Report 2025: High-Level Voice Function Installation Rate Significantly Increases, Automotive Voice Moves Towards 'Gognitive Interaction'
The 'Automotive Voice Industry Report, 2025" report has been added to ResearchAndMarkets.com's offering.
Automotive voice research: high-level voice function installation rate significantly increases, automotive voice moves towards 'cognitive interaction'
Automotive voice installation rate exceeds 83%, high-level voice function installation rate significantly increases
From January to November 2024, installations of automotive voice systems reached 16.76 million units, with an installation rate of 83.3%. Compared to the full year of 2023, installations increased by 5 percentage points. By energy type, EREV (Extended-Range Electric Vehicle) had the highest installation rate for automotive voice systems, reaching 100% from January to November 2024. Typical models under this energy type include the Li Auto L series, AITO M series, and Deepal S series.
In terms of voice function, installations and installation rate for continuous dialogue, see-and-speak, and wake-up-free functions greatly increased in 2024.
For the see-and-speak function, from January to November 2024, its installations reached 4.66 million units, with an installation rate of 23%, an increase of 18 percentage points compared to the full year of 2023. By energy type, EREV had the highest installation rate at 92.1%, while fuel vehicles had the lowest at only 7.1%. By price range, the 'see-and-speak' function had the highest installation rate in the over 500,000 RMB range, with representative models such as Zeekr 009, Yangwang U8, and NIO ES8. This range also saw the largest increase in installation rate, up by 48 percentage points. This also indicates a significant improvement in the intelligence level of automotive voice systems in 2024.
The cockpit accesses more ecological resources, voice assistants gain deep service capabilities
In the era of foundation models, a voice assistant that 'knows a lot and can serve' relies more on the access to diverse ecological applications. For example, when users issue vague commands such as 'the car is almost out of power,' 'I'm hungry,' or 'what should I wear for the Chinese New Year,' the voice assistant's response requires support from applications like maps, local life services, and online information.
In addition to common applications like AMAP, iQiyi, Tencent Video, NetEase Cloud Music, and QQ Music, Li Auto has implemented voice calls to Xiaohongshu (Little Red Book) platform content and launched a deeply customized voice skill for Meituan. For example, users can wake up Lixiang Tongxue to ask ' Chinese New Year outfits recommended by Xiaohongshu,' 'find a Beijing travel guide on Xiaohongshu,' or 'help me find a Cantonese restaurant on Meituan with an average price of 200 RMB and a rating above 4.5.'
Foundation model applications accelerate the development of automotive voice from 'command interaction' to 'cognitive interaction'
Different from the previous command-based interaction, automotive voice systems empowered by foundation models have better capabilities in spoken language understanding, logical reasoning, knowledge Q&A, painting creation, and perceiving the vehicle's surrounding environment. For example:
XPeng's XGPT-powered Xiao P assistant has capabilities in spoken language understanding, logical reasoning, knowledge encyclopedia, painting & story & fairy tale creation, and recognizing objects around the vehicle.
Li Auto's Mind GPT-powered Lixiang Tongxue has fuzzy search capabilities, such as asking Lixiang Tongxue 'I forgot the name of a movie, there's a black pianist, do you know what it is?'; search by image description, where Lixiang Tongxue can read movie poster content and express it freely, allowing children who cannot read to choose movies by describing the poster.
Xiaoai Tongxue's application of foundation models also gives it the ability to understand and respond to vague commands. For example, it can recognize and respond to commands like 'Where is my phone?', 'Turn off the lights at home', 'What mountain is that ahead?', and 'What car is that ahead?'.
Taking XPeng Motors as an example, XPeng Motors has developed its own XGPT (Lingxi) foundation model and integrated it into the voice system. Additionally, it has integrated the ZhiPu AI base foundation model and multimodal models, giving the voice assistant Xiao P stronger language understanding, image recognition, and generation capabilities, which can be linked with in-vehicle perception system and external environment.
AI foundation models become a must-have for OEMs to build intelligent automotive voice systems
By 2024, the number of brands equipping their intelligent cockpits with foundation models has significantly increased, with Chinese independent brands being the primary drivers of this trend. Some brands have already completed the development path from cooperative supply to joint R&D, and finally to independent research. For example, in January 2024, Geely applied Baidu's ERNIE Bot foundation model in its Galaxy L6. In the same month, Geely released its self-developed full-scenario AI foundation model - Geely Xingrui AI Foundation Model.
Based on the Xingrui AI Foundation Model architecture, Geely has also developed derivative models such as the Xingrui NLP Language Foundation Model and the Xingrui Multimodal Foundation Model. Among these, the Xingrui NLP Language Foundation Model is entirely self-developed by the Xingrui Intelligent Computing Center, with a total training data volume exceeding 3 trillion tokens. It includes an emotional module, enabling excellent logical reasoning and contextual memory capabilities, allowing for human-like emotional interactions.
In January 2025, Geely showcased its development path for an in-cabin intelligent assistant based on the Xingrui AI Foundation Model at CES 2025 - moving from 'Assisted Intelligence' to 'Agent Intelligence' and finally to 'Autonomous Intelligence.' With the support of the foundation model, in-car assistant will evolve from 'accurately responding to commands' to 'understanding the environment and autonomously completing tasks,' and ultimately to 'possessing self-awareness and autonomous emotional capabilities.'
Chinese independent brands such as BYD, SAIC, Dongfeng, GAC, Changan, Chery, and emerging OEMs like NIO, Li Auto, XPeng, AITO, and Xiaomi have also implemented AI foundation models in automotive voice systems. As automotive intelligence enters its second phase, AI foundation models are gradually becoming a necessary option for building intelligent voice interaction systems.
Key Topics Covered:
1 Overview of Automotive Voice Industry
2 OEM Applications of Automotive Voice Systems
3 Automotive Voice Suppliers
4 Automotive Voice Industry Chain
5 Automotive Voice Development Trends
For more information about this report visit https://www.researchandmarkets.com/r/pp261n
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
View source version on businesswire.com:https://www.businesswire.com/news/home/20250415088234/en/
CONTACT: ResearchAndMarkets.com
Laura Wood, Senior Press Manager
[email protected]
For E.S.T Office Hours Call 1-917-300-0470
For U.S./ CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
KEYWORD: CHINA ASIA PACIFIC
INDUSTRY KEYWORD: TECHNOLOGY VEHICLE TECHNOLOGY OTHER TECHNOLOGY AUTOMOTIVE
SOURCE: Research and Markets
Copyright Business Wire 2025.
PUB: 04/15/2025 09:48 AM/DISC: 04/15/2025 09:48 AM
http://www.businesswire.com/news/home/20250415088234/en
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Wire
16 hours ago
- Business Wire
100 Days to 8th CIIE: Preps Harden as Global Exhibitors Eye Business Potential in China
SHANGHAI--(BUSINESS WIRE)--Facing the complex international landscape and mounting challenges, China International Import Expo (CIIE) consistently acts as a platform for global business exchange. With only 100 days to go, the 8th CIIE is set to take place in Shanghai from November 5 to 10. As of now, over 50 countries and international organizations have confirmed their participation in the Country Pavilion. Sweden and the United Arab Emirates will serve as guest countries of honor at the 8th CIIE, while Kyrgyzstan will make its debut. To help global enterprises across sectors better integrate into the Chinese market, the Corporate Pavilion features six major exhibition areas—encompassing Medical Equipment and Healthcare Products, Automobile and Smart Mobility, Intelligent Industry & Information Technology, Consumer Goods, Food and Agriculture Products, and Trade in Services—and will continue hosting its Innovation Incubation Special Section. Driven by strong interest and participation from overseas companies, total booked exhibition space has surpassed 330,000 square meters, with 170 companies and 26 institutions becoming eight-time full-attendance exhibitors. Notably, this year's Corporate Pavilion introduces four fresh innovations, demonstrating its vibrant energy and vast collaboration opportunities for participants. A special section for the least-developed countries products will launch alongside an upgraded Africa products section, helping 53 diplomatic African partners leverage zero-tariff treatment to enter the Chinese market. A new section for overseas provinces and cities stands as another highlight. Focused on global premieres, a dedicated trail for exploring debuts and a section amplifying exhibitors' presence are introduced. A cross-border e-commerce platform will be established for specialized promotion, matching, and livestreaming. The 8th Hongqiao International Economic Forum (HQF) will convene under the theme 'Opening-up for New Opportunities, Cooperation for a Shared Future.' Alongside the release of the World Openness Report 2025 and the latest World Openness Index, the HQF will host over 20 parallel sessions on revitalizing multilateral cooperation, empowering digital intelligence, green and sustainable development, and a more open China. Side events will retain previous categories, while people-to-people exchange activities will add a new 'Charming Friends of City' zone, inviting international friendly provinces and cities to set up their booths. Stay tuned for the 8th CIIE – secure your spot now! Sign up as an exhibitor: Sign up as a professional visitor:
Business Wire
17 hours ago
- Business Wire
100 Days to 8 th CIIE: Preps Harden as Global Exhibitors Eye Business Potential in China
BUSINESS WIRE)--Facing the complex international landscape and mounting challenges, China International Import Expo (CIIE) consistently acts as a platform for global business exchange. With only 100 days to go, the 8 th CIIE is set to take place in Shanghai from November 5 to 10. As of now, over 50 countries and international organizations have confirmed their participation in the Country Pavilion. Sweden and the United Arab Emirates will serve as guest countries of honor at the 8 th CIIE, while Kyrgyzstan will make its debut. To help global enterprises across sectors better integrate into the Chinese market, the Corporate Pavilion features six major exhibition areas—encompassing Medical Equipment and Healthcare Products, Automobile and Smart Mobility, Intelligent Industry & Information Technology, Consumer Goods, Food and Agriculture Products, and Trade in Services—and will continue hosting its Innovation Incubation Special Section. Driven by strong interest and participation from overseas companies, total booked exhibition space has surpassed 330,000 square meters, with 170 companies and 26 institutions becoming eight-time full-attendance exhibitors. Notably, this year's Corporate Pavilion introduces four fresh innovations, demonstrating its vibrant energy and vast collaboration opportunities for participants. A special section for the least-developed countries products will launch alongside an upgraded Africa products section, helping 53 diplomatic African partners leverage zero-tariff treatment to enter the Chinese market. A new section for overseas provinces and cities stands as another highlight. Focused on global premieres, a dedicated trail for exploring debuts and a section amplifying exhibitors' presence are introduced. A cross-border e-commerce platform will be established for specialized promotion, matching, and livestreaming. The 8 th Hongqiao International Economic Forum (HQF) will convene under the theme 'Opening-up for New Opportunities, Cooperation for a Shared Future.' Alongside the release of the World Openness Report 2025 and the latest World Openness Index, the HQF will host over 20 parallel sessions on revitalizing multilateral cooperation, empowering digital intelligence, green and sustainable development, and a more open China. Side events will retain previous categories, while people-to-people exchange activities will add a new 'Charming Friends of City' zone, inviting international friendly provinces and cities to set up their booths. Stay tuned for the 8 th CIIE – secure your spot now!
Business Wire
a day ago
- Business Wire
Hawaii American Water Granted New Rates by Hawaii Public Utilities Commission
HONOLULU--(BUSINESS WIRE)--The Hawaii Public Utilities Commission (HPUC) has approved new wastewater rates for Hawaii American Water's Hawaii Kai, Mauna Lani, and Waimea service areas. The company's rate request was filed on August 5, 2024, and was primarily driven by over $40 million in local infrastructure upgrades in all three districts. The new rates reinforce the company's commitment to replace aging infrastructure, provide safe and reliable service, comply with environmental regulations and support infrastructure improvements for treatment plants, collection systems and pump stations. 'We are committed to making necessary infrastructure investments that allow us to continue providing safe and reliable wastewater services, while also enhancing the systems for long-term sustainability, resiliency and environmental protection,' said Lee Mansfield, Senior Manager Operations, Hawaii American Water. 'Our approach to consistent and efficient investment balanced with managing costs helps us deliver reliable and affordable service to our customers.' New rates are expected to be effective in early August 2025. The typical single-family customer in Hawaii Kai will see a monthly rate increase of approximately $4. For our Big Island operations at Mauna Lani and Waimea the typical single-family customer will see a rate increase of approximately $18 to $25 per month. The last rate adjustments were September 2003 for Mauna Lani operations and January 2011 for Waimea operations. The company last filed a rate case for the Hawaii Kai system in 2021. Customers will receive information about the new rates on their Hawaii American Water bill. Information will also be available on the company's website under Customer Service Billing, Your Wastewater Rates. About American Water American Water (NYSE: AWK) is the largest regulated water and wastewater utility company in the United States. With a history dating back to 1886, We Keep Life Flowing® by providing safe, clean, reliable and affordable drinking water and wastewater services to more than 14 million people with regulated operations in 14 states and on 18 military installations. American Water's 6,700 talented professionals leverage their significant expertise and the company's national size and scale to achieve excellent outcomes for the benefit of customers, employees, investors and other stakeholders. For more information, visit and join American Water on LinkedIn, Facebook, X and Instagram. About Hawaii American Water Hawaii American Water, a subsidiary of American Water, provides high-quality wastewater services to approximately 30,000 people. AWK-IR
