Malaysia launches digital system to ensure sustainable rubber traceability
KUALA LUMPUR: Malaysia has launched a new digital system called MSNR Trace to track the movement of natural rubber from plantations to end products, ensuring it is produced sustainably and meets international standards.
The system supports Malaysia's efforts to comply with the European Union Deforestation Regulation (EUDR), which requires proof that goods like rubber are not linked to deforestation and are fully traceable.
Deputy Plantation and Commodities Minister Datuk Chan Foong Hin said the system, which began enforcement in January 2025, shows Malaysia's commitment to responsible and transparent rubber production.
"One of the main challenges in the global rubber industry is the lack of a full traceability system. MSNR Trace is our solution to that," he said during the launch ceremony today.
Developed by the Malaysian Rubber Board (LGM), MSNR Trace combines several existing platforms into one system that helps monitor and document each step in the supply chain.
Chan said the system allows buyers and regulators to confirm where and how the rubber was produced, giving confidence that it meets environmental and social standards.
He added that enforcement is already being carried out in the field to ensure the system is working effectively.
Malaysia was once the world's top rubber producer, generating 1 million tonnes annually. But output has fallen to 380,000 tonnes, forcing the country to import RM6 billion worth of rubber to meet local demand.
Meanwhile, LGM director-general Datuk Zairossani Mohd Nor said the system is a major step forward in the board's efforts to modernise and make the industry more sustainable.
"With MSNR Trace, we can now provide full transparency to international buyers. This will strengthen Malaysia's reputation as a trusted exporter of sustainable, high-quality rubber," Zairossanisaid.
He also said that two Malaysian rubber processors have already exported products using the MSNR system, proving it is ready for global markets.
Malaysia last year exported 200 tonnes of MSNR-compliant rubber to Slovakia and the Netherlands, marking its first shipment of sustainable rubber to the European Union.
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