AYT Studio carves a path between contemporary fashion and artistic expression
The designer is continuing in this vein, exhibiting her creations until the end of July at the We Are club in Paris, located on rue Saint-Honoré and dedicated to the creative industries. The brand will then move on to the new We Are location in Lille, at 22, place Louise-de-Bettignies, in the heart of Vieux-Lille. This will be followed by another installation for a few days in the Parisian space, during the next Women's Fashion Week.
"This period is also an opportunity to meet buyers, particularly department stores who are interested in concepts that blend different universes. I'm convinced that in the plethora of ready-to-wear on offer, what's going to make the difference is authenticity and commitment. The relationship with wholesale can take time, but there are opportunities around different venues, such as art foundations, and I'm a big believer in hotels. These are places where it's possible to express this relationship between the collection and the artist's work", said the entrepreneur, who is moving ahead with partnerships with resorts, to offer her editions as cruise collections.
With its original concept, beyond seducing buyers, AYT Studio is also imagining a new approach to fashion distribution.
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