Fenwick launches Sweet Summer Sounds campaign

Fashion Network

6 days ago

For summer, department store group Fenwick is inviting customers to 'turn up the volume' with the 10 July launch of the 'Sweet Summer Sounds' campaign combining the best of the season's music, fashion and beauty.
Billed as the retailer's 'style guide for the full spectrum of summer socialising', Fenwick 'amps up British style, from music festivals and city rooftops to countryside weddings and golden-hour gatherings'.
Wanting to be the 'go-to view on main stage style ready to headline any event', it said Sweet Summer Sounds sets the tone for the season championing looks from brands including Weekend Max Mara, Pretty Lavish, Farm Rio, Damson Madder, Never Fully Dressed, Wax London and Ralph Lauren.
There are also brand collaborations featuring bespoke, co-branded summer playlists from Gucci Beauty, Barbour, Damson Madder, No Problemo, and Black Lines hosted on the Fenwick Spotify account.
Included are Barbour in-store activations in support of the brand's own Festival campaign. With it, Fenwick Newcastle launches a new Barbour shopfit celebrated with an in-store launch event.
It all kicks off with a Sweet Summer Sounds exclusive launch event for press and influencers at Roof Thirty Nine, Fenwick Newcastle featuring DJ's and live music performances. Then there are in-store live DJ sets at its stores in Newcastle, Brent Cross and Kingston.
The mood of the campaign is captured by fashion photographer Otto Masters, with images shot across city centres and transport hubs including Newcastle, Kingston and Brent Cross, 'encapsulating the vibrant rhythm of summer dressing across fashion, beauty, food, and home'.
Created in partnership with a number of Fenwick's brand partners, the retailer has also created a Spotify hub where consumers can listen to bespoke summer playlists created especially for the campaign's 'For the Field Day's' playlist.
Of course, the campaign also includes a 'Fenwick Summer Beauty Bag', 'bringing together seasonal must-haves in one exclusive release'. Available in all eight Fenwick stories and online to customers spending £180 or more on selected beauty and with a value of £380, it includes beauty essentials such as The Organic Pharmacy, Shiseido, Clarins and Vida Glow among 17 items.