logo
Unboxings and IRL Events: POP MART Connects with Southeast Asia's Toy Collectors Through Lazada

Unboxings and IRL Events: POP MART Connects with Southeast Asia's Toy Collectors Through Lazada

The Sun25-06-2025
KUALA LUMPUR, MALAYSIA– Media OutReach Newswire – 25 June 2025 – Southeast Asia's blind box obsession is now mainstream, and POP MART is at the heart of it, fuelling demand with exclusive IPs, sought-after collectibles and even real-life fan events. The global designer toy brand, best known for turning characters like MOLLY, DIMOO, and SKULLPANDA into household names, is tapping on Lazada's LazMall to connect with millions of fans across the region through surprise drops, unboxings, and community events.
With LazMall, POP MART is now reaching fans in a more direct and hyper-personalised way. Since joining the platform in 2023, it has grown over 5-fold to become one of LazMall's fastest-growing toy brands — a testament to the region's deep love for collectibles and character storytelling.
From live-streamed unboxings to data-backed product launches, POP MART's success reflects how digital discovery and fandom go hand-in-hand. The global blind box collectibles market is set to hit USD 38.4 billion by 2031 — a boom fuelled by Gen Z and millennial collectors seeking rarity, emotional connection, and a bit of playful nostalgia.
'Whether it's the thrill of the mystery or the joy of finding your favourite character, our collectors are looking for more than just toys — they're seeking stories,' said a POP MART spokesperson. 'With Lazada, we're able to deliver those stories in a more seamless way.'
Global Exclusives Launching in June
This month, POP MART will release two globally limited figures — MOLLY and Zsiga, and also unveil the second-generation SKULLPANDA plush toys, adding a soft and huggable twist to its cult-favourite character lineup.
These products will be available on Lazada's LazMall from June 2025 onwards. POP MART will also increase its stock levels and scale up visibility on its LazMall storefront to meet fan demand.
Where Community Meets Commerce
On Lazada, POP MART fans don't just shop — they discover and experience. Using AI-powered recommendations and region-specific insights, the brand curates its releases based on what collectors love most in each market. SKULLPANDA, for instance, has become a breakout favourite in Thailand, while DIMOO charms fans in Malaysia.
Collectors also benefit from prompt deliveries, with 85% of orders in all key Southeast Asian cities like Bangkok and Manila guaranteed to arrive within 48 hours upon order confirmation. Collectibles are also delivered in custom shock-proof packaging to ensure they arrive in pristine, collector-worthy conditions, and the parcel can be tracked in real time on the Lazada app.
POP MART collectibles are not just toys, they are a lifestyle and the epitome of luxury and exclusivity that has been fuelled by the energy of its fans and creators. More than one-third (34%) of its sales on Lazada now come from affiliate creators in Southeast Asia — livestreamers, toy reviewers, and content creators who bring the world of POP MART to life through their own lens. Their curated content, character deep-dives, and unboxing videos don't just sell toys — they build community and elevate collecting into a shared lifestyle.
Taking the Experience Offline
Fans in Malaysia can look forward to experiencing the magic in-person, where the Lazada X POP MART 5KM run will be happening on 12 October 2025. Designed to be a vibrant, community-driven event that blends fitness, music, and fandom, POP MART will be hosting an exclusive booth at the event, creating a playground for pop culture lovers to meet iconic characters and immerse themselves in the joyful surprise of the trend culture and brand stories.
IRL experiences like this are part of POP MART's strategy to connect more deeply with its community – both online and offline.
'POP MART's world is built on creativity and connection,' said Kaya Qin, Chief Executive Officer at Lazada Malaysia. 'Through Lazada's platform, brands like POP MART are able to inspire and engage a new generation of collectors with stories that extend beyond the digital channels.'
Zsiga
MOLLY
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Unitree Robots Break Into Entertainment, Sports and Industry-Company Enters New Phase of Robotics Integration
Unitree Robots Break Into Entertainment, Sports and Industry-Company Enters New Phase of Robotics Integration

Malaysian Reserve

time7 hours ago

  • Malaysian Reserve

Unitree Robots Break Into Entertainment, Sports and Industry-Company Enters New Phase of Robotics Integration

HANGZHOU, China, July 22, 2025 /PRNewswire/ — Unitree Robotics has always been dedicated to creating fun, friendly, and engaging robots for the public, aiming to bring joy and companionship through robotics technology. From a cowboy walking the streets of Austin, Texas, to viral livestreamed boxing tournaments online, Unitree Robotics is pushing the boundaries of robotics in modern life. As a pioneer in civilian robotics, the company is capturing global attention by combining technological precision with cultural relevance—and deploying its creations across entertainment, industry and everyday life. Humanoid robots developed by Unitree have organically become social media sensations, with fans celebrating their diverse outfits, makeup and personalities. Whether striking a pose or dancing in sync, these expressive robots are blurring the lines between human and humanoid in consumer and entertainment spaces. One recent breakout cultural moment highlights this shift. Jake the Rizzbot, a G1 Unitree robot operated by a user, went viral in news stories and on social media, stunning crowds on the streets of Austin with his smooth moves and Gen Z slang—showcasing Unitree robots' capabilities for lifelike interaction. In the world of sports and entertainment, Unitree robots are also stepping into the ring—literally. The company's robot boxing matches showcase the stability and high-performance motion control of humanoid robots in extreme environments. On the industrial front, Unitree's quadruped robotic dogs are already making an impact. With deployments in firefighting, seedling monitoring in agriculture, power inspection, and hazardous terrain navigation, they are proving indispensable in environments where human safety is at risk. From cultural expression to life-saving industrial use cases, Unitree believes that robots can enrich every facet of modern life. The company is leading the charge toward a more interactive, inclusive, and integrated robotic future with robots that entertain, connect, and protect.

#SHOWBIZ: Cakra Khan promises an unforgettable concert
#SHOWBIZ: Cakra Khan promises an unforgettable concert

New Straits Times

time2 days ago

  • New Straits Times

#SHOWBIZ: Cakra Khan promises an unforgettable concert

POPULAR Indonesian singer Cakra Khan is all set to make a grand return to the Malaysian stage next month. And he's pulling out all the stops to deliver a night to remember for his fans. With his signature husky vocals and emotive delivery, the 33-year-old artiste is gearing up for his much-anticipated solo performance, the Cakra Khan Divine Concert. The show is set to take place on Aug 2 at the Plenary Hall in the Kuala Lumpur Convention Centre. Speaking at a recent press conference to announce the concert, Cakra playfully expressed his deep love for performing. "If it were entirely up to me, I'd love to sing more than 30 songs during my concert! "As long as the audience is enjoying themselves, I could sing all night." However, despite his enthusiasm, he admitted that some compromises had to be made. "After detailed discussions with the production team and taking into account the time limits, we had to narrow down the song list. "I love being on stage, but we also want the show to be polished and well-paced." Presented by Shiraz Projects, the Kuala Lumpur concert is part of a two-stop showcase. Cakra had previously performed across the Causeway at The Star Theatre in Singapore on July 18. The concert's theme, "Divine", was carefully chosen to represent more than just a musical performance. As explained by Shiraz Projects managing director Shirazdeen Karim, the word "Divine" embodies Cakra Khan's extraordinary journey — from humble beginnings to successfully establishing a solid presence in the Southeast Asian music scene. "This concert comes at a timely moment, as Cakra continues to solidify his status as one of the most unique vocalists in the region," said Shirazdeen. "It's a celebration of his voice, artistry and the emotional depth he brings to every performance." Fans can expect an evocative mix of hits, from timeless favourites like 'Kekasih Bayangan' to fresh new tracks that showcase the evolution of his sound. What's more, Cakra has promised a different setlist for each city, ensuring that fans in Malaysia and Singapore enjoy unique experiences. "There will be some songs I performed in Singapore that I won't sing in KL, and vice versa," he explained. "I'm also including some new songs and reworking the arrangements for older ones. It's about creating something special and unforgettable for each audience." But that's not all, as Cakra won't be taking to the stage alone. Fans are in for a treat, as the concert will also feature special appearances by renowned guest performers, including Marsha Milan, Ade Govinda, Titi DJ, Trio XL and Faizal Lubis. These collaborations are expected to elevate the night's musical atmosphere further, giving fans and music lovers a truly memorable experience. Cakra emphasised that he has personally invested time and energy into every detail of the show, from the lighting to the stage design to the musical arrangements. "This time around, I've been really hands-on with everything. I want the entire experience, visually and sonically, to be satisfying for everyone who comes." As for the final number of songs, he revealed that the concert will feature close to 30 tracks, carefully selected and arranged to deliver both emotional depth and powerful vocals without overwhelming the timeline. "We had to be realistic. Initially, I really did want to perform over 30 songs, but once we broke down the rehearsal schedule and concert duration, we had to cut back a little," he said with a smile. "Still, I'm confident fans will feel the magic we've put into this." With anticipation steadily building, the Cakra Khan Divine Concert promises not only a night of great music but also a celebration of passion, perseverance and the power of a voice that continues to move hearts across generations.

Bold new exhibition reclaims the canvas for Southeast Asia's young artists
Bold new exhibition reclaims the canvas for Southeast Asia's young artists

New Straits Times

time3 days ago

  • New Straits Times

Bold new exhibition reclaims the canvas for Southeast Asia's young artists

IN a world increasingly saturated by digital media and conceptual installations, there's something quietly radical about a return to the painted canvas. And at G13 Gallery this month, 10 young painters from across Southeast Asia are doing just that. Titled 10x3: Ten Painters, Three Nations, One Contemporary Voice, the exhibition is a spirited visual dialogue between Malaysia, Indonesia and the Philippines — nations separated by geography and political history, but bound by cultural threads, colonial legacies and a shared urgency to define their place within the global art narrative. Curated as a focused reflection rather than a sweeping survey, it brings together 10 emerging artists: Abenk Alter, Addy Debil, Cedrick Dela Paz, Demi Padua, Khairudin Zainudin, Miller Laberinto, Nik M. Shazmie, NPAAW, Pongbayog and Shafiq Nordin. Each of them engages with painting as a dynamic, evolving medium — one that continues to surprise, provoke and resonate, even in an age dominated by screens and conceptual frameworks. What unites these painters isn't a single aesthetic or theme. Instead, it's a commitment to using the painted surface as a site of inquiry and expression. Their works traverse figuration, surrealism, abstraction and symbolic narrative, often emerging from a rich tapestry of influences: urban subcultures, socio-political critique, popular culture, mythology and personal histories. Viewed together, these canvases form a composite image of a region in transformation. This is a Southeast Asia that's defined not by fixed identities, but by movement, negotiation and multiplicity. The result is a conversation — not in unison, but in dialogue. The decision to spotlight painting at this moment is deliberate. In an era when much of contemporary art privileges the digital, the conceptual, or the immersive, 10x3 turns attention back to paint — not as a nostalgic gesture, but as a living, breathing language through which young Southeast Asian artists interrogate the intersections of culture, history and the present moment. The act of painting is not merely the making of images, but an intimate engagement with form, emotion and thought. It's a sentiment echoed across the works on display. From personal memory to mythic symbol, from the sharply political to the playfully surreal, these paintings articulate the internal tensions and external forces shaping their creators' worlds. The exhibition's title, 10x3, is both literal and symbolic: 10 artists, three nations — but also a multiplication of perspectives, influences and possibilities. The subtitle, Ten Painters, Three Nations, One Contemporary Voice, reinforces the idea of collective momentum. It affirms the value of individual expression while recognising an emerging generational voice that's reshaping the cultural fabric of the region. Ultimately, 10x3 is less a thematic showcase than a generational snapshot. It captures a moment of questioning, risk-taking and reinvention — where young artists negotiate the push and pull between personal vision and collective history, between tradition and experimentation. In doing so, the exhibition invites broader reflections: What does it mean to be a young painter in Southeast Asia today? How does one navigate the complex terrain of global attention and local expectation, and assert an authentic voice within it?

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store