Imax Adds Screens in China With Wanda, Betting on Blockbusters
Imax Corp. 's Chinese arm is aggressively adding screens across the country, betting on big local and US productions to boost its sales in the world's second-largest film market.
Imax China Holdings said Monday it plans to replace 27 premium format screens with its larger high-tech jumbo screens in partnership with Wanda Film Holding Co., the country's top cinema exhibitor. Imax, which currently runs about 800 screens in China, drew a record 22 million moviegoers from January to May, up 106% from a year earlier, largely thanks to fantasy film Ne Zha 2. The overall movie attendance in China rose about 27% in the same period, the firm said.
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