Marketing Society GCC Awards 2025 winners announced
The Marketing Society announced the winners of its 2025 GCC Awards on Tuesday, 24 June, with the regional marketing community gathering at Atlantis, The Palm to recognise work that delivered impact, effectiveness and innovation.
Now in its third year, the GCC edition of the Marketing Society's global awards programme has become a regular fixture in the region's industry calendar. Originally launched in the UK in 1985, the awards continue to highlight standout work from across the marketing spectrum.
This year's ceremony introduced three new categories – Best Use of Media, Best B2B Campaign and Best Team – reflecting the continued diversification of marketing roles and approaches across the region. Entries were assessed by a judging panel of senior client-side marketers.
Alasdair Hall-Jones, Global Director of The Marketing Society, said: 'The GCC continues to impress us with its bold and innovative marketing landscape. Our Awards are not just about recognising great campaigns, they're about celebrating the people, teams, and ideas shaping the future of our industry. Award-winning work inspires others to raise their game and help build the stories that showcase marketing's positive impact on business. Each year, the calibre of entries reminds us why this region is one of the most dynamic hubs for marketers in the world and growing in importance globally.'
Procter & Gamble, Union Coop and Havas Middle East were awarded in Brand Communication for Pampers – Joy Has Come Early, while Mashreq took the Brand Evolution category for its Climb2Change initiative.
Miral Destinations won in Customer Experience and Engagement for its Yas Annual Pass campaign, and The Regeneration Journey – Red Sea Development, by Red Sea Global and Bloomberg Media Studios, earned the Sustainability title.
The Madagascar National Tourism Board and Whereisthis were double winners, taking both Best Use of Media and Successful and Effective Partnerships for Madagascar Uncharted | Beyond the Baobabs.
In the B2B category, IBM and Weber Shandwick MENAT were recognised for The CEO's Guide to Generative AI. Al Masaood Group, MSL Group and Publicis were named Best Team for Al Masaood Marketeers – The Makers of Results.
The 2025 Marketing Society GCC Awards aim to recognise marketing work that delivers both creative strength and measurable business outcomes, offering a regional platform for industry benchmarking and peer recognition.
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