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Yahoo
2 hours ago
- Yahoo
TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco
In the wake of a Jumbotron capturing Astronomer CEO Andy Byron in a compromising moment with the company human resources head Kristin Cabot at a Coldplay concert earlier this week, TikTok-renowned reputation and crisis strategist Molly McPherson offered her insights on the ensuing PR debacle, while accurately predicting Byron's resignation. In a now-viral social media clip, the musical pair could be seen on the concert's "kiss cam" covering their faces and ducking behind stadium seats. Coldplay lead singer Chris Martin called out the awkward response in front of the crowd, joking the two were either "having an affair" or "just very shy." Astronomer Ceo Resigns After Embarrassing Coldplay Concert Jumbotron Incident McPherson, who built a TikTok following of nearly 600,000 users by hypothesizing about celebrity PR responses to similar media woes, weighed in on the fiasco, and Astronomer's initial response to the situation. Days after the incident, the company released a statement reinforcing its values and announcing it had launched a "formal investigation." Read On The Fox News App "Astronomer finally comes out with their statement," McPherson said in a TikTok video posted Friday. "If I were running crisis management on the inside here, I would not have released a statement. … I would not have done that, and here's the reason why: Even though Chris Martin exposed the CEO and the chief people officer, it was still a private matter." Woman Who Exposed Tech Ceo's Alleged Affair At Coldplay Concert Stands By Posting Viral Video She added there was "nothing special" about the statement, which shared vague details about the company's focus on "accountability." "By waiting so long, it creates this vacuum, of course, and that's why everything went viral," McPherson said. "There was so much collateral damage by that point, not to mention all [of the] employees [and] investors. … But also, don't forget, the CEO is in charge. There's a power hierarchy." Noting stories are more likely to go viral in July and August, McPherson said the incident happened at the "worst time of year." "You cannot control the public, and you cannot control memes — which, by the way, meme culture [is] peak humor. This was good," she said. "Not only did the story go viral, not only was it video, not only was it Coldplay, but [there was] also the fake CEO statement, which a lot of PR types out there definitely knew was fake. A lot of journalists knew it as well." Coldplay Kiss Cam Triggers 'Formal Investigation' Into Astronomer Ceo Andy Byron And Hr Head Kristin Cabot Hours after the video reached the internet, a fake apology statement, which claimed to be issued by Byron, was posted online. The statement, which Astronomer confirmed was not authentic, ended with song lyrics from Coldplay's "Fix You," "Lights will guide you home, and ignite your bones, and I will try to fix you." McPherson said there were clear "winners and losers" in the spectacle, noting the company would likely come out unscathed. "[The] winners [were] Chris Martin and Astronomer … and also, eventually an ex-wife," she said. "[The] loser [was] Andy Byron. He'll be out by the end of next week, definitely. From a corporate reputation [perspective] … it's all fine." One day after McPherson shared her thoughts, Byron tendered his resignation and the board of directors article source: TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco Solve the daily Crossword
Fox News
4 hours ago
- Fox News
TikTok-famous PR strategist accurately predicts outcome of Coldplay CEO fiasco
In the wake of a Jumbotron capturing Astronomer CEO Andy Byron in a compromising moment with the company human resources head Kristin Cabot at a Coldplay concert earlier this week, TikTok-renowned reputation and crisis strategist Molly McPherson offered her insights on the ensuing PR debacle, while accurately predicting Byron's resignation. In a now-viral social media clip, the musical pair could be seen on the concert's "kiss cam" covering their faces and ducking behind stadium seats. Coldplay lead singer Chris Martin called out the awkward response in front of the crowd, joking the two were either "having an affair" or "just very shy." McPherson, who built a TikTok following of nearly 600,000 users by hypothesizing about celebrity PR responses to similar media woes, weighed in on the fiasco, and Astronomer's initial response to the situation. Days after the incident, the company released a statement reinforcing its values and announcing it had launched a "formal investigation." "Astronomer finally comes out with their statement," McPherson said in a TikTok video posted Friday. "If I were running crisis management on the inside here, I would not have released a statement. … I would not have done that, and here's the reason why: Even though Chris Martin exposed the CEO and the chief people officer, it was still a private matter." She added there was "nothing special" about the statement, which shared vague details about the company's focus on "accountability." "By waiting so long, it creates this vacuum, of course, and that's why everything went viral," McPherson said. "There was so much collateral damage by that point, not to mention all [of the] employees [and] investors. … But also, don't forget, the CEO is in charge. There's a power hierarchy." Noting stories are more likely to go viral in July and August, McPherson said the incident happened at the "worst time of year." "You cannot control the public, and you cannot control memes — which, by the way, meme culture [is] peak humor. This was good," she said. "Not only did the story go viral, not only was it video, not only was it Coldplay, but [there was] also the fake CEO statement, which a lot of PR types out there definitely knew was fake. A lot of journalists knew it as well." Hours after the video reached the internet, a fake apology statement, which claimed to be issued by Byron, was posted online. The statement, which Astronomer confirmed was not authentic, ended with song lyrics from Coldplay's "Fix You," "Lights will guide you home, and ignite your bones, and I will try to fix you." McPherson said there were clear "winners and losers" in the spectacle, noting the company would likely come out unscathed. "[The] winners [were] Chris Martin and Astronomer … and also, eventually an ex-wife," she said. "[The] loser [was] Andy Byron. He'll be out by the end of next week, definitely. From a corporate reputation [perspective] … it's all fine." One day after McPherson shared her thoughts, Byron tendered his resignation and the board of directors accepted.
Yahoo
4 hours ago
- Yahoo
Katy Perry Left Clinging to Flying Prop After Mid-Song Malfunction
Katy Perry is the latest touring pop star to be hit with a major prop malfunction while mid-song — and mid-air. Multiple fan videos from Perry's performance in San Francisco showed the singer nearly falling from a flying butterfly as it traversed the Chase Center. Perry was singing her 2013 hit 'Roar' Friday night when the prop appeared to tilt and drop, which prompted her to grab on to the cables and look up. Perry then waved to the crowd to indicate she was OK. More from TheWrap Billie Eilish Teams With James Cameron for 3D Concert Film Katy Perry Left Clinging to Flying Prop After Mid-Song Malfunction | Video Fire Engulfs Tomorrowland Music Festival Main Stage, but Organizers Assure Show Will Go On CAA, WME, UTA Investigated as Justice Department Probes Ticket Refunds During COVID | Exclusive Katy Perry's tour prop malfunctions midair. — Pop Crave (@PopCrave) July 19, 2025 The singer later poked fun at the moment and shared a zoomed in photo of her expression as it happened in her Instagram Story. 'Good Night San Fran,' she captioned the post. The malfunction comes weeks after Beyoncé experienced a similar moment of terror when the flying car she was traveling in during a Houston show began to tilt mid-air. Beyoncé paused the show and asked production to 'stop' repeatedly, before carrying on with the performance once the issue was resolved. The crowd cheered as the production crew attempted to rectify the situation. 'Thank you for your patience,' Beyoncé said. The car was eventually lowered to the floor level. Both the car and Beyoncé were harnessed to cables, and the singer was also seen gripping on to one as the crew navigated the situation. The post Katy Perry Left Clinging to Flying Prop After Mid-Song Malfunction | Video appeared first on TheWrap.
