The Reject Shop is now selling a hugely popular item for the price of a large coffee: 'Parents, run!'
The cult-favourite plush toys, which typically retail for $15 or more at department stores, have quietly landed in select Reject Shop locations across the country, prompting a frenzy from fans eager to grab the cuddly creatures on a budget.
'Why pay $15 for Squishmallows when you can get them for $6 at The Reject Shop?' one savvy content creator posted online, alongside footage of a shelf full of the ultra-soft toys.
Squishmallows, known for their marshmallow-like texture and ultra-huggable filling, have developed a massive following among children, teens and even adults.
With hundreds of designs - from frogs and butterflies to food-themed creatures – each Squishmallow comes with a name and backstory, making them collectible as well as comforting.
The toys first surged in popularity on TikTok during lockdowns, with fans filming 'Squish hunts' in-store and showing off growing collections.
Their appeal has often been compared to Jellycat plush toys, another popular brand known for its soft textures and high price point - though Jellycats tend to target a more luxury, boutique audience.
Now, fans are flocking to The Reject Shop to score the budget-friendly toys.
'I got three of them for my girls from Beenleigh Reject Shop,' one mum wrote.
'Honestly a bargain! I might need that frog,' another shopper said.
'I bought six today,' one fan simply admitted.
Others joked about their timing: 'Of course I see this after my Reject Shop closes down.'
The surprise drop appears to include a variety of characters, with many confirming purchases of butterflies, frogs, and cats.
While The Reject Shop hasn't officially confirmed the full range or whether the plushies are a permanent addition, demand is already surging online - and stock is moving fast.
So if you've got a Squishmallow-lover at home (or just need one for yourself), it might be time for a quick dash to your local store.
The The Reject Shop isn't the only Aussie outlet buying into the trend.
Squishmallows were also recently announced as the latest toy addition in McDonald's Australia Happy Meals.
The fast-food giant confirmed in an announcement in May that their signature kid's meal is 'about to get even happier with the launch of Squishmallows Happy Meals'.
In huge news for fans of the toy collectibles, one of the 14 mini plushie characters in the Macca's Happy Meals range will be a world-first exclusive.
The new Squishmallows Squad character set to debut is Halley, the Intergalactic Axolotl.
Among the new collection are also two characters that will only be available in Australia and New Zealand: Avery, the green and brown mallard duck and Theotto, the Cthulhu monster with dragon wings.
Collectors will be hoping to get their hands on all 14 Macca's Happy Meals Squishmallows characters, with some of the classic characters included in the collection set to feature exclusive new expressions.
Among the collection are perennial favourite characters Rossi, the purple cheetah with pink spots and Charles, the winking green pickle with a moustache.
McDonald's Australia Marketing Director of Menu and Brand Amanda Nakad said they were excited to have secured a collaboration with the 'squishable plushies [that] are all the rage right now'.
'This limited-time Happy Meal brings a taste of the viral toy sensation to Macca's, with the first McDonald's Squishmallows Squad,' Amanda said.
'Whether you're joining the hunt to collect them all or just looking for a dose of happiness, there's a Squishmallow for every kind of fan with this new Happy Meal.'
Squishmallows Happy Meals will be available with a choice of 3 or 6-piece chicken mcnuggets, a hamburger, cheeseburger or grilled chicken snack wrap. They're also served with a side of small fries or apple slices and a small drink.
Each of the Macca's Happy Meals Squishmallows will also come with a scannable code to unlock an exclusive digital game featuring the lovable characters.
Like Beanie Babies did decades earlier, Squishmallows attract an enthusiastic community of collectors, particularly since certain exclusive characters are available in limited numbers or sizes.
One of the rarest Squishmallows is Jack the Black Cat, which only has 500 in circulation.
Rare and in-demand Squishmallows attract higher prices and are often re-sold online.
There are numerous social media videos of Squishmallows collectors showcasing their toy haul.
Celebrities like Charli D'Amelio and Lady Gaga are also reportedly amongst those that collect limited edition Squishmallows.
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