Yahoo News Japan beats NYT and BBC as most popular news website worldwide
Press Gazette, the publication that monitors media and journalism developments, used Similarweb data from May to gauge the popularity and found that Brazil-based Globo.com came in second with 795 million visits, followed by The New York Times at 624.5 million visits.
Microsoft's news site came in third (500.5 million visits) followed by the BBC and CNN at 474.4 million and 464.3 million, respectively. Other Japanese news sites to make the top 50 ranking included Livedoor and KDDI's au one, the monthly survey showed.
Yahoo Japan is a dominant portal website in Japan, used broadly as a search engine and as a one-stop platform for news, weather forecasts, shopping and auctions. Yahoo Japan publishes news provided by domestic media outlets.
But the popularity of Yahoo Japan as a search engine has been on the decline since 2015, trailing Google. According to Similarweb, Yahoo's market share in Japan for search engines was about 8% in June, compared to 83% for Google. Yahoo News was Japan's fourth-most visited website overall.
Yahoo originally entered the Japan market in 1996 in partnership with SoftBank.
In terms of English-language news websites, Press Gazette's analysis found that the NYT, the BBC and CNN were the top three, followed by indiatimes.com, which runs several Indian news outlets, including The Times of India.
While Japanese news consumers are active online, traditional media outlets are still by far the most trusted sources when it comes to media credibility in Japan.
Tokyo-based Kioicho Strategy Institute's January survey on media trustworthiness saw newspapers and television broadcasters were ranked in the top spots, with 40.3% and 35.7% of respondents selecting them as the most trustworthy.
Trust for social media and video platforms was significantly lower, both sitting at around 5%. But respondents were most likely to get their news from portal sites and television.
Globally, the news media industry has been grappling with economic headwinds, a rapidly changing media environment and new disruptive technology.
The Reuters Institute's Digital News Report 2025, which studies news consumption worldwide, found that the most trusted format — newspapers — were on the sharp decline in Japan.
'Many Japanese publishers were slow to adapt to digital, partly to protect their profitable print businesses, but this means that online access is now largely controlled by aggregators such as Yahoo! News and LINE News which offer free news from multiple providers,' the report said.
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