Ad review: Sugar Free D'lite's #CaloriesSeRaksha taps into sibling banter, but does the brand stick?
The digital campaign, titled #CaloriesSeRaksha, stars Mallika Dua and Chetan Goel, two creators known for their comic takes on societal norms. The film revolves around Dua mock-pitching her brother to a prospective match, listing his 'green flags" while slyly roasting his expectations from arranged marriages. It's designed to be a light take on Rakhi and relationships.
The narrative is topical and witty, leveraging two familiar creator voices to push a festive message. But while the performance is sharp, the brand role feels secondary. Dua's screen presence takes over, and Goel plays the straight man, almost fading into the setup. The product only shows up right at the end, in a typical 'here's the gift" moment.
Zydus' broader strategy here is clear: talk health without sounding preachy. That means creators > celebrities; humour > emotional nostalgia; and short-form > long-format storytelling. In that sense, this campaign aligns with the digital-first codes of 2025 festive advertising.
But does it do enough to build memorability? That's debatable.
#CaloriesSeRaksha is a clever wordplay, the ad is watchable, and the theme is familiar. Yet, it doesn't push creative boundaries or offer a unique take on sibling gifting. Unlike some of the more evocative festive campaigns by legacy players like Cadbury or Tanishq, this one feels more functional.
Still, in the scroll-first economy, relatability may be all it takes. The Rakhi packs are now live on Blinkit, Flipkart, and offline retail, giving Sugar Free D'lite a small but noticeable play in festive snacking.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
an hour ago
- Time of India
Raksha Bandhan 2025: Pick the right Rakhi colour based on your brother's Zodiac sign
Raksha Bandhan is an important festival that celebrates the unique bond between a brother and sister. While teasing and playful fights are part of the sibling package, the love you have for your brother is unconditional. Raksha Bandhan 2025 is the perfect time to show your love and affection in a meaningful way. One unique way to do this is by selecting the Rakhi colour based on your brother's zodiac sign. Astrology connects certain colours with planetary energies, and wearing these shades can bring positive vibes and good luck. This Raksha Bandhan, instead of just picking any Rakhi, choose one that aligns with your brother's zodiac sign and bring a touch of spirituality and thoughtfulness to the tying Rakhi ceremony. Let's explore which Rakhi colour will suit your brother in 2025 according to his zodiac sign. Aries (21 March – 19 April): Go for Red or Orange If your brother is an Aries, ruled by the fiery planet Mars, a red Rakhi is the most suitable choice for Raksha Bandhan 2025. Red symbolises strength, passion, and protection. You can also go for orange or yellow Rakhi colours, which are believed to energise and uplift the wearer. These colours will bring good fortune and keep your brother motivated throughout the year. Taurus (20 April – 20 May): Choose White or Silver Venus rules Taurus, and individuals under this sign are known for their love of beauty and comfort. A white Rakhi will not only look elegant but also bring peace and calm to your Taurus brother. You can also consider silver or light blue Rakhi colours, which are believed to bring harmony and stability. Pair it with white sweets to complete the perfect Raksha Bandhan 2025 celebration. Gemini (21 May – 20 June): Green for Good Fortune Governed by Mercury, Geminis are known for their intelligence and vibrant nature. The ideal Rakhi colour for your Gemini brother this year is green. Green promotes growth, joy, and well-being. A green Rakhi tied on your brother's wrist will attract prosperity and long life. Cancer (21 June – 22 July): Yellow Brings Joy The Moon rules Cancer, a zodiac known for emotional depth and loyalty. This Raksha Bandhan, pick a yellow Rakhi for your Cancerian brother. Yellow encourages happiness and clarity in relationships. Offering yellow sweets will make the tying Rakhi ceremony even more auspicious. Leo (23 July – 22 August): Shine with Gold or Orange Leos are ruled by the powerful Sun. For your bold and confident Leo brother, go for golden, yellow, red, or orange Rakhi colours. These radiant shades will attract positivity and ensure he shines bright all year. Choosing the right colour for your Rakhi in 2025 will bring blessings into his life. Virgo (23 August – 22 September): White and Green for Calmness Mercury also rules Virgo, a sign known for perfection and practicality. The best Rakhi colour for Virgo brothers is white or green. A silk-thread Rakhi in these colours will reflect peace and mental clarity. White Rakhi colours also promote serenity in relationships. Libra (23 September – 22 October): White for Balance Libra is another zodiac sign ruled by Venus. Librans thrive on balance and harmony. A white Rakhi is ideal for your Libra brother this Raksha Bandhan. It not only brings calmness but also enhances emotional understanding between siblings. Scorpio (23 October – 21 November): Red or Pink for Strength Scorpio is governed by the intense planet Mars. The recommended Rakhi colours for your Scorpio brother in 2025 are red or pink. These shades are associated with power and affection and are said to strengthen the sibling bond. Sagittarius (22 November – 21 December): Golden Touch Ruled by Jupiter, Sagittarians are wise, optimistic, and always seeking new experiences. A yellow or golden Rakhi is perfect for your Sagittarius brother. These colours symbolise knowledge, happiness, and spiritual growth. Capricorn (22 December – 19 January): Dark Blue for Protection Capricorns are ruled by Saturn (Shani), known for discipline and seriousness. A dark blue Rakhi will provide protection and peace to your brother. This colour is believed to ward off negativity and ensure a balanced life. Aquarius (20 January – 18 February): Rudraksha or Dark Colours Aquarians are also ruled by Saturn. A dark-coloured Rakhi or a Rudraksha Rakhi is ideal for your Aquarius brother. This Raksha Bandhan 2025, strengthen your bond by choosing a Rakhi that promotes mental stability and protection from bad influences. Pisces (19 February – 20 March): Yellow for Joy Ruled by Jupiter, Pisceans are compassionate and artistic. A yellow Rakhi will uplift their mood and bring cheer into their life. This colour will support emotional balance and add a joyful touch to the Raksha Bandhan 2025 celebration. Let the Stars Choose Your Rakhi This Raksha Bandhan 2025, make your brother feel truly special by choosing a Rakhi colour that suits his zodiac sign. Whether it's a bold red for Aries or a calm white for Taurus, these thoughtful touches based on astrology add more meaning to the traditional Rakhi tying ceremony. Let your bond shine as bright as the stars above. To stay updated on the stories that are going viral, follow Indiatimes Trending.
Hindustan Times
2 hours ago
- Hindustan Times
Rakhi Gift That Hits All the Right Notes: boAt Earbuds
Every year, Raksha Bandhan comes with the same old questions: what to gift, what not to repeat, and how to surprise your sibling without getting the dreaded eye-roll. This year, skip the clichéd chocolates and wallets. Instead, give them something they'll actually use (and brag about on calls with their friends): boAt earbuds. With boAt's latest launches, Nirvana Ivy Pro and Nirvana Zenith Pro, you're wrapping up Imtiaz Ali-approved cinematic experiences in one sleek box. Whether your sibling lives for binge-watching or won't stop talking on the phone, these earbuds are a Rakhi win waiting to happen. Why Gifting Earbuds for Rakhi Makes Perfect Sense Let's be honest, our siblings practically live with their earbuds on. Whether they're attending work calls, binge-watching thrillers or pretending to be busy while ignoring chores, audio is their world. So why not gift them something that actually fits into their everyday? Gifting earbuds for Rakhi isn't just trendy, it's personal. You're literally saying, 'Hey, I know what you like, and I want you to enjoy it in high-def.' And boAt earbuds like the Nirvana Ivy Pro and Nirvana Zenith Pro make the choice easy. Plus, it's one of those rare gifts that's both fun and functional. It's something they'll use daily, not just admire once and stash away in a drawer. It's the Raksha Bandhan gift 2025 that strikes the perfect balance between thoughtful and tech-savvy. Meet the Stars: Nirvana Ivy Pro & Nirvana Zenith Pro Let's start with the obvious: they look stunning. Both the Nirvana Ivy Pro and Nirvana Zenith Pro have a sleek, premium design that feels like a true upgrade. But the real magic starts when you hit play. Nirvana Ivy Pro is the one for your sibling who appreciates a touch of drama: cinematic sound, emotional intensity, and layers of depth. That's no accident. It is co-tuned by pros like Imtiaz Ali, Technical Guruji, and 4-time Grammy winner Luca Bignardi. And yes, it's also optimised for Dolby Atmos and has Dolby head-tracking, so every note feels like a scene straight out of a movie theatre. For the sibling who can't stand background noise (or yours), Nirvana Zenith Pro, co-tuned by Technical Guruji, delivers 50dB Hybrid Adaptive ANC. Whether they're commuting or trying to work in a noisy home, it's peace, packed in a pocket-sized case. Not Just for Music, Perfect for Calls, Gaming & More These boAt earbuds don't stop at great sound. They're built for every part of your sibling's day. Crystal-clear calls: Thanks to 6-mic AI-ENx™ tech, their voice comes through clearly even from the middle of chaos. Perfect for long gossip sessions with you or quick work calls. Low latency: If your sibling is a gamer or a movie buff, they'll love how the ultra-low latency keeps the sound in perfect sync with the action. In-ear detection: No complicated buttons here. In-ear detection automatically pauses playback when earbuds are removed and resumes when worn again. Charging Fights Are So 2016 Nobody wants to gift a device that dies in a few hours. Luckily, boAt's ASAP Charge is here to save the day. Just a few minutes of charge gives hours of playtime. And with up to 80 hours of playback time (yep, on Nirvana Zenith Pro), your sibling won't be hunting for a charger every night. It's the kind of battery life that makes your Raksha Bandhan gift 2025 stand out long after the sweets are gone. Thoughtful Gifting Without Breaking the Bank One of the best things about gifting earbuds for Rakhi? These boAt earbuds pack in all the premium features, LDAC hi-res audio, Hybrid Adaptive ANC, 6-mic setups, and more, without costing a bomb. You don't have to drop half your paycheck to make your sibling smile. Whether you're a college student or a working professional, gifting Nirvana Ivy Pro or Nirvana Zenith Pro says 'I care,' without saying 'I'm broke now.' Wrapping Up This Raksha Bandhan, skip the predictable chocolate box or gift card. Go for something that your sibling will actually use every day, whether it's for calls, commutes or coping with you. boAt earbuds, especially the Nirvana Ivy Pro and Nirvana Zenith Pro, hit the sweet spot between style, sound, and sibling-proof utility. And hey, you might finally win the unofficial Best Sibling Award this year. Not that you're keeping score. Disclaimer: This article is sponsored content curated by HT Syndication. The inputs and details accounted for in the article do not necessarily reflect those of HT, and HT does not endorse or assume any responsibility for the information provided. Want to get your story featured as above? click here!
India.com
2 hours ago
- India.com
15 Adorable Sibling Photo Poses You Need To Try This Raksha Bandhan 2025 - Your Instagram Will Thank You
Rakhi isn't just about tying a thread, it's about tying hearts. From endless teasing to unexpected emotional moments, the sibling bond is one of a kind. And what better way to celebrate Rakshabandhan on August 9, 2025, than by capturing those crazy, cute, and candid memories with the perfect photo poses? Whether you're all about reels or saving timeless photos in your family album, these pose ideas will help you and your sibling own the spotlight this festive season. 1. Classic Rakhi Ritual Pose Capture the essence of the festival with the iconic rakhi-tying moment. Let the diya glow, smile softly, and let your photographer (or timer!) do the magic. 2. Back Hug With A Smile Let your bond shine through a warm back hug. It's a simple, affectionate pose that speaks volumes of love without saying a word. 3. Recreate Childhood Photos Take a trip down memory lane by mimicking an old childhood Rakhi picture. It's nostalgic, hilarious, and guaranteed to melt hearts. 4. Forehead Kiss Pose If you're the elder one, plant a sweet kiss on your sibling's forehead. It's tender, genuine, and makes for a heartwarming click. 5. Goofy Face Challenge Not all photos need to be picture-perfect. Stick your tongues out, cross your eyes, or strike your goofiest expression—true sibling energy at its best. 6. Walking Away Hand-in-Hand A candid walk-away shot while holding hands or swinging your arms around each other shows companionship beyond the festival. 7. Gift-Exchange Pose Freeze the moment of handing over a gift or envelope. Capture both the excitement of receiving and the joy of giving. 8. Traditional Twirl and Pose Ask your sister to twirl in her festive lehenga while you stand with folded hands or a cheeky grin—it's fun, dramatic, and visually stunning. 9. Push-and-Pull Drama Pose Show the playful side of your relationship by pretending to pull or push each other. It's perfect for siblings who are more Tom & Jerry than Ram & Lakshman.\ 10. Lying Down Head-To-Head Lie down in opposite directions with heads touching and eyes looking up. A symmetrical, artsy pose that looks beautiful in ethnic wear. 11. Frame Within A Frame Use a photo frame or empty border to pose inside, perfect for Instagram reels or family collages. 12. Piggyback Pose If your sibling's up for it, hop on their back or offer a piggyback ride. It's silly, spontaneous, and full of sibling spark. 13. Face-Off Glare Channel your inner Bollywood stars with a mock face-off stare. Bonus points for dramatic lighting and a caption that screams sibling rivalry. 14. Tying Rakhi In Front Of A Mirror This artsy idea captures both your expressions and the action in a unique reflection style. 15. Candid Laughs Together Sometimes the best pose is no pose at all. Laugh over an inside joke or a silly story and let someone capture the genuine moment. Rakshabandhan 2025 is the perfect time to turn your sibling memories into beautiful visual keepsakes. Whether you keep it fun, traditional, or full of drama, remember: the best pictures come from the heart. So strike a pose, click away, and let your bond shine forever through these adorable frames.
