BYU's AJ Dybantsa Becomes College Basketball's Top NIL Earner
BYU's AJ Dybantsa Becomes College Basketball's Top NIL Earner originally appeared on Athlon Sports.
BYU's AJ Dybantsa is already turning heads before the 2025-26 college basketball season. As the No. 1 player in the country, he's already projected as the top pick in the 2026 NBA Draft. But his moves off the court are just as good.
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Dybantsa saw a significant jump in his On3 NIL valuation recently. He moved up to $4.1 million and cracked the top five for the first time in his career. As it stands now, the 6-foot-9 power forward is only $200K away from Miami QB Carson Beck at No. 2 ($4.3M) and $100K from Ohio State receiver Jeremiah Smith ($4.2M). Arch Manning is firmly at the top with a valuation of $6.8 million.
However, Dybantsa is the top college basketball earner after landing deals with Nike and Red Bull. Dybantsa is on a contract with BYU to receive over $7 million this season, according to Adam Zagoria of the New York Times. An NIL offering he denied at the McDonald's All-American Game.
Related: BYU Basketball Shows Interest in Rising International Star
BYU has picked up the pace on the NIL trail very quickly. One of the biggest contributors is Utah Jazz and Utah Mammoth owner Ryan Smith. But underneath it all is Kevin Young. The Cougars coach came to Provo after being an NBA assistant for the Phoenix Suns and Philadelphia 76ers. His detailed guidance and pro-ready approach is why Dybantsa decided to sign with BYU.
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Related: BYU Cracks ESPN's Future Power Rankings Top 25
As the season quickly approaches, Dybantsa will be part of the most hype-filled year in BYU Basketball history. The Cougars projected starting lineup has many national outlets putting them as a national title contender and on a level playing field in the Big 12 with Houston, who is coming off a heartbreaking loss in the National Championship to Florida.
The upcoming season will be fun to watch as Dybantsa has already said he's one-and-done before turning pro.
This story was originally reported by Athlon Sports on Jun 12, 2025, where it first appeared.
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