Yamaha India hosts 3S Grand Prix 2024–25 to champion dealership excellence
(IYM) successfully held the
Yamaha National 3S Grand Prix
2024–25, a skill-based competition that celebrates the dedication and expertise of its dealership staff across Sales, Service, and Spares (3S). The initiative is part of Yamaha's ongoing efforts to elevate
customer service
and strengthen its premium brand experience at the dealership level.
The contest featured five key categories—Technician, Service Advisor, Tele-Caller (newly introduced), Parts Manager, and Sales Consultant—evaluating participants on their technical know-how, customer engagement, communication skills, and operational efficiency.
This year's competition witnessed a record participation of 7,567 entries, beginning with Regional rounds held from August 15 to September 30, 2024. The top five performers from each category and zone moved to the Zonal Contests between February 17 and March 18, 2025. The grand finale took place on June 24–25 at Yamaha's Surajpur facility in Greater Noida, with 40 finalists competing for national honours.
The winners were felicitated by Yamaha's top management. Notably, the champion in the
Technician category
will represent India at the
World Technician Grand Prix 2025
in Japan this November.
Continuing the legacy
Originally launched in 2010 with 350 technicians, the Grand Prix has grown significantly over the years, reflecting Yamaha's investment in skill-building. The inclusion of the Tele-Caller category this year further expanded its reach.
To support this initiative, Yamaha also runs the
Yamaha Motor Academy
(YMA), a global training program aimed at developing dealership staff into professionals who deliver expert service and premium customer engagement.
Ravinder Singh, Senior Vice President, Yamaha Motor India Sales Pvt. Ltd., said, 'The Yamaha National 3S Grand Prix reflects our deep commitment to nurturing frontline talent and recognizing the critical role they play in delivering an exceptional experience for our customers.'
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