Andy Murray to become new face of Walker's Shortbread
The three-time Grand Slam champion has been announced as the first brand ambassador for Walker's Shortbread.
The company has posted pictures on Instagram of him holding a tartan tennis ball with the brand logo on it while out on a clay court.
Murray said: "I am proudly Scottish, and partnering with Walker's, a brand that has been representing Scotland around the world for well over a century, felt like a great fit for me.
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'I come from a small tight-knit community and when I look back at where I have come from, I am proud of what I've achieved, which is something I share with Walker's.
"It's a real honour to be part of this next chapter for such a well-loved Scottish brand.
'I've been eating shortbread since I was a kid – my gran would make it all the time for us. We even celebrated my Wimbledon win with shortbread.
"No matter where I am in the world, a piece of Walker's Shortbread always transports me back home.'
The company said it is "incredibly excited to welcome Andy Murray to the Walkers' shortbread family", with bosses saying his journey from a small town in Scotland "mirrors our own".
Murray grew up in Dunblane in Stirlingshire before becoming one of Scotland's most cherished sports stars.
Walker's shortbread is baked in the Moray village of Aberlour, following a recipe developed by Joseph Walker in 1898. It is now one of Scotland's biggest exporters of food and employs more than 1200 people.
A post on Instagram from Walker's said: "He's the perfect match to be our first-ever brand ambassador for Walker's, with our shared sense of national heritage, pride, and understated charm of two of Scotland's most famous exports.
"Together, we're celebrating 'A wee bit of Scotland that's come a long way'."
Nicky Walker, managing director at Walker's Shortbread, said: "We are incredibly excited to welcome Andy Murray as our very first brand ambassador.
"We've always admired Andy's achievements, his dedication and his cautious charisma as well as his very obvious close relationship with his own family.
"These are qualities that resonate deeply with our own values at Walker's Shortbread. We are genuinely honoured that Andy and his team have acknowledged Walker's as a suitable partner, and we are looking forward to this exciting new venture as we continue to promote 'Scotland at its Finest'.'
The multi-year partnership will debut with a "bold, striking" black and white campaign, launching on June 30 to coincide with the start of Wimbledon.
Shot with a "sleek, cinematic feel" the ad will showcase the shared qualities of both the brand and the tennis champion with a "humorous twist".
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