Meet The Man Who Started Business With Just Rs 2,000, Sold Hair Oil Door-to-Door, Built Ayurvedic FMCG Brands, Now Earns Rs 1,65,10,00,000; He Is From...
Sanjeev Juneja's Success Story: In a market ruled by corporate giants like Hindustan Unilever, Emami, and Nestle, entering the FMCG space with just one Ayurvedic product seemed like an impossible dream. But Sanjeev Juneja believed in his vision. With only 2000 rupees borrowed from his mother and a head full of determination, he started his journey from a small one-room office in Ambala.
There were no investors, no fancy degrees, and no shortcuts. Juneja personally visited shops, spoke directly to retailers, and convinced them to try his product. He faced rejection after rejection, but he never gave up. His belief in Ayurveda and his relentless effort slowly turned into success.
Today, the company he built is counted among the biggest Ayurveda firms in the world, with a turnover of hundreds of crores. This is the inspiring story of Sanjeev Juneja, who proved that true success is born from passion, persistence, and purpose. https://zeenews.india.com/photos/business/meet-the-man-who-started-business-with-just-rs-2000-sold-hair-oil-door-to-door-built-ayurvedic-fmcg-brands-now-earns-rs-1651000000-he-is-from-2941396 Updated:Aug 04, 2025, 05:52 PM IST Sanjeev Juneja Grabs National Attention
1 / 9
Sanjeev Juneja grabbed national attention after selling his six-year-old Ayurvedic brand Kesh King to Emami for Rs 1,651 crore, marking one of the largest transactions in India's FMCG sector in recent times. Sanjeev Juneja's Kesh King Sales in 2014–15
2 / 9
Kesh King achieved Rs 300 crore in sales during 2014–15, growing at an impressive 60% CAGR. The valuation at the time of sale was more than five times the brand's annual revenue—an exceptional figure in the FMCG industry. Sanjeev Juneja's Early Life and Roots
3 / 9
He was born on August 20, 1976, in Chandigarh, Sanjeev Juneja grew up in a family deeply rooted in Ayurveda, laying the foundation for his future entrepreneurial journey in Ayurvedic products and healthcare. Sanjeev Juneja Learns Ayurveda from His Father
4 / 9
He raised in Ambala, Sanjeev learned Ayurvedic practices by working at his father's clinic. His father was a respected Ayurvedic doctor, and this early exposure shaped Juneja's future business vision around traditional wellness. Sanjeev Juneja Started From One-Room Office
5 / 9
He began his journey from a small one-room office in Ambala. For two years, he visited shops, convinced retailers, and interacted directly with customers—laying the groundwork for what would become a major FMCG success. Sanjeev Juneja Expands Ayurvedic Medicine Business
6 / 9
Following his father's death in 1999, Sanjeev took on the responsibility of his family and began expanding the Ayurvedic medicine business—driven by necessity and a strong sense of purpose. Sanjeev Juneja Started Business With Just Rs 2,000
7 / 9
With only Rs 2,000 borrowed from his mother, Juneja launched Sanjeev Pharmaceuticals in 2001. This humble beginning marked the start of his entrepreneurial journey rooted in Ayurvedic science and consumer health solutions. Sanjeev Juneja Builds Household Brands
8 / 9
Juneja created several trusted products including Kesh King, Roop Mantra, Pet Saffa, Sachi Saheli, and D. Ortho. Kesh King's range—hair oil, shampoo, and capsules—became a bestseller, with hair oil contributing 80% to overall sales. Sanjeev Juneja's Smart Strategy—No Fancy Degrees
9 / 9
Juneja built his product empire without hiring market research firms or MBA graduates. His success was driven by instinct, direct consumer feedback, and grassroots marketing—proving that practical knowledge can outshine academic theory. (Image Credit: @imsanjeevjuneja/insta)
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Economic Times
3 minutes ago
- Economic Times
Govt slashes security testing fees by 95% to boost local telecom manufacturing
Synopsis The telecom department has slashed security evaluation fees for telecom and ICT products by up to 95%, capping charges at Rs 50,000. This move aims to ease costs for domestic manufacturers and boost R&D. It benefits firms like Ericsson, Nokia, VVDN, and Dixon. Government R&D bodies are exempt from fees until March 2028 to spur innovation. iStock The telecom department Monday sharply slashed security evaluation fees for telecom and ICT products in a bid to make the security certification process more affordable for domestic evaluation fees were reduced by as much as 95% which previously ranged from Rs 2-3.5 lakh depending on the equipment category. Under the revised structure, the maximum testing certification labs can charge is Rs 50,000, from an earlier Rs 3.5 lakh. This will significantly reduce financial strain on telecom and ICT manufacturers. The move is expected to positively impact the operations of Ericsson, Nokia, Cisco, and telecom equipment manufacturers such as VVDN and Dixon Technologies, said analysts. 'This is a good step to spur innovation among local players. Earlier, each new product being developed locally had to be tested. With the fees rationalised, it becomes cheaper for us to innovate in R&D,' said Ashok Gupta, chairman, Optiemus Infracom, which makes telecom products including routers and set-top-boxes. Currently, products such as IP routers, Wi-Fi CPEs, and 5G Core SMF are under mandatory security testing, while Optical Line Terminals and Optical Networking Terminals are subject to voluntary certification. Gupta added that the security testing fees are added as part of the costs billed by the contract manufacturer to its customers, which was then passed down to the end-customer. However, security testing fees are only paid once when developing the product, and does not typically have a significant impact on final pricing, he government has also exempted security test evaluation fees for its R&D institutes such as CDOT and CDAC until March 31, 2028 as part of a wider effort to encourage innovation in public sector research.'This fee reduction is expected to bolster the competitiveness of Indian telecom manufacturers, stimulate local innovation, and provide a more straightforward pathway to market entry for both domestic and international Original Equipment Manufacturers (OEMs),' the ministry of communications said in a statement.
NDTV
5 minutes ago
- NDTV
Karnataka Transport Staff To Go On Strike From August 5
Bengaluru: The employees' union of the state-owned transport corporations have decided to go an indefinite strike from August 5 as talks with the Karnataka government failed on Monday. The Karnataka High Court and Chief Minister Siddaramaiah appealed to the unions to withdraw their protest. The employees' unions were adamant that their 38 months arrears are paid and a salary hike from January 1, 2024 should be implemented. A final round meeting took place between CM Siddaramaiah, Transport Minister Ramalinga Reddy and the representatives of the employees' union on Monday, but nothing conclusive came out. "Our discussions happened on arrears of 38 months of salary and salary hike from January 1, 2024. Finally, the chief minister said that he would clear two years of arrears and asked us to give up the claim on the remaining two years' arrears. We have not agreed for it. We need 38 months' arrears," KSRTC Staff and Workers' Federation president H V Anantha Subbarao told reporters. There was no commitment on salary hike from January 1, 2024. "We are not happy. So our strike will start from tomorrow morning," Subbarao said. The union leader said the KSRTC and BMTC staff will not work until the demands are met. Chief Minister Siddaramaiah appealed to the unions to withdraw their protest. Several rounds of meetings have already been held with representatives of different transport unions. Issues can be resolved through mutual dialogue. The CM appealed to the unions to withdraw the protest scheduled for tomorrow, a statement issued by Siddaramaiah's office said. Siddaramaiah said in 2016 when he was in office, a salary revision was implemented with a 12.5 per cent hike. He blamed the previous BJP government which did not revise the salaries in 2020 due to the Covid-19 pandemic. "When we assumed power (in 2013), the total debt across all transport corporations was Rs 4,000 crore. In 2018 (when we left office), the pending amount was only Rs 14 crore. Currently, none of the transport corporations are in profit. The government will not be unjust to anyone. All corporations must cooperate," the CM said. Meanwhile, the Karnataka High Court on Monday asked State-run transport unions to postpone their planned strike by a day to allow time for ongoing discussions between union representatives and CM Siddaramaiah to conclude. During the hearing, the Division Bench questioned the government on the prolonged delay in wage revision for drivers and conductors, expressing concern over their interests being neglected. Government counsel and representatives of the Karnataka State Road Transport Corporation (KSRTC) informed the court that a Joint Action Committee (JAC) - representing employees from all four State-run transport corporations - had announced the strike even as conciliation proceedings over the dispute were still in progress under existing legal frameworks.
Time of India
5 minutes ago
- Time of India
Govt slashes security testing fees by 95% to boost local telecom manufacturing
The telecom department has slashed security evaluation fees for telecom and ICT products by up to 95%, capping charges at Rs 50,000. This move aims to ease costs for domestic manufacturers and boost R&D. It benefits firms like Ericsson, Nokia, VVDN, and Dixon. Government R&D bodies are exempt from fees until March 2028 to spur innovation. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads The telecom department Monday sharply slashed security evaluation fees for telecom and ICT products in a bid to make the security certification process more affordable for domestic manufacturers Security evaluation fees were reduced by as much as 95% which previously ranged from Rs 2-3.5 lakh depending on the equipment category. Under the revised structure, the maximum testing certification labs can charge is Rs 50,000, from an earlier Rs 3.5 will significantly reduce financial strain on telecom and ICT manufacturers. The move is expected to positively impact the operations of Ericsson, Nokia, Cisco, and telecom equipment manufacturers such as VVDN and Dixon Technologies , said analysts.'This is a good step to spur innovation among local players. Earlier, each new product being developed locally had to be tested. With the fees rationalised, it becomes cheaper for us to innovate in R&D,' said Ashok Gupta, chairman, Optiemus Infracom , which makes telecom products including routers and products such as IP routers, Wi-Fi CPEs, and 5G Core SMF are under mandatory security testing, while Optical Line Terminals and Optical Networking Terminals are subject to voluntary added that the security testing fees are added as part of the costs billed by the contract manufacturer to its customers, which was then passed down to the end-customer. However, security testing fees are only paid once when developing the product, and does not typically have a significant impact on final pricing, he government has also exempted security test evaluation fees for its R&D institutes such as CDOT and CDAC until March 31, 2028 as part of a wider effort to encourage innovation in public sector research.'This fee reduction is expected to bolster the competitiveness of Indian telecom manufacturers, stimulate local innovation, and provide a more straightforward pathway to market entry for both domestic and international Original Equipment Manufacturers (OEMs),' the ministry of communications said in a statement.
