
After pop-up test, Miniso opens permanent store at Liberty Romford
And the Redical-owned shopping centre has already proven a fertile patch for the brand as the new store replaces a successful pop-up that first launched last December.
Adding to Liberty Romford's 'dynamic tenant line-up and capitalising on the destination's position as the number one London satellite shopping centre for retail spend opportunity", Miniso has unveiled its 2,270 sq ft store at the London borough-based venue.
While shoppers will discover everyday essentials, beauty, travel, homeware, tech and snacks, the star attractions include Vinyl Plush Blind Boxes alongside characters Hello Kitty, Kuromi, My Melody, Pochacco and Pompompurin, and newer launches from Disney 's Stitch, Minecraft and Harry Potter.
Its UK COO Saad Usman said: 'After such a fantastic response during our pop-up in December, we knew this vibrant, community-focused location was the perfect place to make a permanent home.'
And the other two June openings? The brand also lands in Luton later this week (20 June) at the Luton Point shopping centre, featuring the above-mentioned collections within a new 2,723 sq ft retail space.
Earlier this month, it also made its Glasgow debut at the Braehead Shopping Centre second in Scotland, becoming its second unit in Scotland. The opening of a 1,750 sq ft store, located on the lower level, is 'testament to the significant appeal the centre has among leading global brands", according to Huw Kmiot, associate director of the centre's asset manager Pradera Lateral.
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