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So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership

So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership

SINGAPORE - Media OutReach Newswire - 25 June 2025 - So Drama! Entertainment (So Drama!) and FLY Entertainment (FLY) have entered a strategic partnership to elevate media and entertainment content and production. This partnership combines the creative strengths of both companies to develop compelling and locally resonant content—beginning with Kakee Originals. This proudly made-in-Singapore serialised video content is available on So Drama!'s newly rebranded entertainment and lifestyle app, Kakee.
So Drama! Entertainment and FLY Entertainment Announce Strategic Partnership
This creative collaboration is a bold commitment to homegrown storytelling. It features talents from FLY's esteemed artiste roster, with familiar faces such as Allan Wu, Carla Dunareanu, Edwin Goh, Irene Ang, Rachel Wan, Suhaimi Yusof, Chua Enlai, Patricia Mok and more. Audiences can catch them in series such as See You There, Then & Now, The Situation Report, and the upcoming The Office Survival Guide, set to launch later this year.
This partnership extends beyond casting to include co-investment in content, brand collaborations, and talent development. FLY's contributions in top-tier talent, production support and customised training for So Drama!'s talent pool will enhance the quality and reach of So Drama!'s flagship productions, bringing compelling storytelling to wider audiences.
With the FLY and So Drama! partnership, clients and sponsors can now leverage the strengths of both companies to create new business opportunities and better brand awareness through innovative media experiences.
Melvin Kuek, Executive Director at So Drama!, added, 'We've been quietly cooking up this collaboration for a while now — and the timing couldn't be more perfect with the launch of the Kakee app! The chemistry between So Drama! and FLY promises fresh possibilities for talent, brands, and bold new content that can become a strong differentiation factor for Kakee as an entertainment plaform. We're absolutely buzzing to dive in together and serve up stories that will delight audiences and shake up the Singapore entertainment scene.'
'This partnership is more than just a content deal — it's a bold declaration. We're championing Singaporean stories and putting local talent exactly where it belongs: in the spotlight,' said Irene Ang, Founder & CEO of FLY Entertainment. 'We're proud to co-create with So Drama! from casting and production to talent development. It's time our creatives take centre stage.'
FLY Entertainment has also teamed up with digital casting platform IAmCasting to discover and cast vibrant personalities and influencers for So Drama!'s Kakee Originals series. This collaboration reflects FLY's commitment to embracing digital innovation and shaping the future of talent discovery and next-gen storytelling.
Get the free-to-download Kakee app on the App Store or Google Play: https://go.kakee.sg/SDE-FLY
Hashtag: #MOU #partnership #SoDrama #FLYEntertainment
https://www.sodrama.sg/
https://www.linkedin.com/company/sodrama-entertainment/
The issuer is solely responsible for the content of this announcement.
So Drama! Entertainment
So Drama! Entertainment aims to deliver compelling content on air, on screen and on stage. As a proudly Singaporean media and entertainment company, it has five established brands – Kakee, 88.3JIA, POWER 98, Music & Drama Company, and PIONEER – into which it injects fun and creativity, always. For more information, please visit http://www.sodrama.sg.
About Kakee
Kakee is a homegrown entertainment app where users are rewarded for enjoying a wide range of content - from various 88.3JIA and POWER 98 curated music streams, to exclusive proudly-made-in-Singapore videos, mobile games and contests. As Your Rewards & Entertainment Buddy, the more users listen, watch and play, the more they stand to win.
Get the free-to-download Kakee app now and follow @kakeesg on Facebook, Instagram, TikTok and YouTube for exciting rewards and experiences.
About FLY Entertainment
Founded in 1999 by Irene Ang, FLY Entertainment is Singapore's leading artiste management and entertainment agency. Representing a dynamic roster of top talents across film, television, theatre, digital media, and brand partnerships, FLY is known for discovering and nurturing some of Asia's most recognisable names in entertainment.
Beyond talent management, FLY offers full-service capabilities in content production, creative direction, brand partnerships, and event management — making it a one-stop hub for innovative and impactful storytelling.
Learn more at https://www.fly.com.sg/.
About IAmCasting
IAmCasting is a digital casting platform designed to revolutionise the way talents are discovered, cast, and connected across Asia's entertainment industry. Built for casting directors, producers, agencies, and brands, IAmCasting provides direct access to a growing pool of diverse talents — from actors and models to content creators and emcees.
IAmCasting simplifies the casting process while empowering talents to take control of their careers. Casting Reimagined.
Explore more at https://iamcasting.asia/.
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It's a behaviour more commonly seen in pets than in apex predators. Read on the wild orca's use of food offering in an attempt to bond with humans here. Kazakhstan has banned face coverings in public, joining a growing list of Central Asian nations restricting Islamic dress. The law, signed by President Tokayev, targets garments that obscure the face and hinder identification. While the law avoids religious language, Tokayev's comments suggest a cultural motive. 'It's much better to wear clothes in the national style,' he said, calling black robes 'alien' to Kazakh traditions. The ban comes amid rising tensions over religious expression, including a hijab ban in schools and protests from Muslim communities. Critics argue the state is policing personal identity under the guise of secularism. Other countries in the region have passed similar laws, often citing extremism and public safety. China, for example, has banned Islamic names in Xinjiang, while Tajikistan has outlawed the hijab entirely. As secularism tightens its grip, Muslim women across Central Asia face increasing pressure to conform to state-approved cultural norms. A new COVID-19 variant is making waves, not for its severity, but for its sting. Nicknamed 'Nimbus', the NB.1.8.1 variant is now one of the most dominant strains in the US, accounting for over 37 per cent of cases. Its most talked-about symptom? A sore throat so painful it's been dubbed 'razor blade throat'. Patients describe it as feeling like swallowing shards of glass. But infectious disease experts say this isn't a new symptom, just a new name for an old foe. The variant is a descendant of Omicron, and while it spreads quickly, it doesn't appear to cause more severe illness or hospitalisations. Vaccines remain effective, especially for high-risk groups. Doctors recommend treating the sore throat with over-the-counter meds, lozenges, saltwater gargles, and hydration. And yes, COVID tests still work for this variant. Bottom line? The pain is real, but the panic doesn't have to be. Singapore has been named one of the top countries in Asia-Pacific for life-work balance, placing third in Remote's 2025 global index. The ranking reflects improvements in statutory leave and overall well-being. The index scores countries on a 100-point scale, factoring in healthcare access, safety, inclusivity, and average working hours. Singapore's score of 57.85 places it 25th globally and third in APAC. New Zealand and Australia lead the region, with Singapore close behind thanks to policy enhancements and a strong social support system. Malaysia also made gains, jumping 20 spots year-on-year. Meanwhile, the US and several Asian economies continue to struggle, weighed down by long hours and limited worker protections. China ranks 52nd out of 60. The report underscores a growing global shift, where flexibility and well-being are becoming more valued than hustle culture. Singapore has rolled out new property rules to curb speculative flipping, raising seller's stamp duty (SSD) rates and extending the holding period for private homes. SSD now applies for up to four years, with rates climbing to 16 per cent for sales within the first year. The changes affect all purchases made from Friday (4 July). The move follows a spike in sub-sales, especially of uncompleted units. Authorities say the trend threatens market stability and affordability. The announcement jolted the market, with developer stocks sliding and analysts scrambling to reassess July's launch pipeline. The government says the changes aim to stabilise the market, not punish genuine buyers. But with mortgage rates falling, speculation may have been poised to rise again. Read on how the SSD changes reshape the property scene here. US President Donald Trump's sweeping tax and spending bill has officially cleared Congress, marking the first major legislative win of his second term. The US$4.5 trillion package, dubbed the 'One Big Beautiful Bill,' makes permanent his 2017 tax cuts, slashes Medicaid and food assistance, and boosts military and border security funding. It also raises the debt ceiling by US$5 trillion, prompting warnings from fiscal watchdogs. The bill's passage was anything but smooth. Vice President JD Vance broke a Senate tie, while House Speaker Mike Johnson wrangled dissenters in a marathon overnight session. Trump himself worked the phones, mixing charm and pressure to sway holdouts. The final vote came after House Minority Leader Hakeem Jeffries delivered a record-breaking 8-hour speech opposing the bill. Critics argue the legislation redistributes wealth upward, guts the social safety net, and risks long-term economic instability. Supporters hail it as a fulfilment of Trump's campaign promises and a reset of America's fiscal priorities. With midterms looming, both parties are gearing up to weaponise the bill's impact. Trump is expected to sign the bill on Friday (4 July) with a celebratory flyover. But the real fireworks may come in 2026, when voters weigh in on the consequences. Read on some of the key takeaways and impact of Trump's "big, beautiful bill" here. Singapore's opposition party the Workers' Party (WP) has dismissed People's Action Party's (PAP) criticism of Pritam Singh's podcast interview as baseless. WP insists the interview was candid, constructive and well-received by Singaporeans. The WP said on Thursday (3 July) that Singh's remarks were patriotic and did not denounce Singapore. They say the podcast showcased how opposition voices can engage respectfully on national issues. WP challenged the notion that foreign media engagement is taboo, citing PAP's own history of international interviews. They called out the double standard and demanded clarity on any supposed restrictions. The party also addressed past allegations of foreign influence, reiterating that no promises or deals were made with Malaysian figures. They say the PAP is recycling old controversies for political gain. WP says the podcast episode strengthened democratic discourse, not weakened it. The controversy stems from Pritam's 24 June interview on Keluar Sekejap, a Malaysian podcast, which PAP claims crossed a line in airing domestic issues abroad. Read on WP rebuffing PAP's 'water's edge' doctrine here.

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