Brits spent £9bn making homes smell nice - with half ditching pongy partners
Brits splash out at eye-watering £9billion each year keeping their homes smelling nice - with more than half saying they'd dump their partner if their home stunk. Each British household splashes out an average of £25 a month on home fragrances, including hand wash, which equates to a whopping £8.8 billion a year.
Citrus proved a hit, with a third (32%) leaning toward zesty scents, while other top household aromas include fresh laundry (35%), lavender (30%) and coffee (23%). At the other end of the scale, pongs topping the least-liked fragrance list include cigarette smoke (48%), body odour (46%) and rotten food (43%).
Our hooters plays a part in our romantic lives too, with more than half (52%) of Brits revealing they'd end a relationship if a partner's home stunk.
A third (31%) also revealed they would avoid going to someone else's home if it smelt bad, according to the study by luxury brand Baylis & Harding. Cleanliness (56%) is the number one feeling most associated with home scents, followed by comfort (51%) and calmness (49%).
Baylis & Harding quizzed the nation on their favourite smells to mark Sweet Mandarin & Grapefruit, a favourite of brand ambassador Amanda Holden, being crowned its inaugural home scent of the year.
Of the 2,000 people surveyed, in celebration of the Discover Your Signature Fragrance campaign launch, 79% say they are inspired by other people's nice smelling homes, while 89% feel more confident having guests over when their home smells nice.
Three-quarters of people take note of the smell of hand wash they use, with baked bread (19%), freshly cut grass (15%) and fresh coffee (14%) topping the list of quirky aromas Brits would try.
Scent expert Suzy Nightingale revealed a good aroma has the power to give us a mood and energy boost. Suzy said: "Our smell is a hidden superpower that we can tap into whenever we need, selecting hand wash aromas to enhance our mood and help us feel better every single day.
"Our choice of scent, whether that's as a hand wash or perfume, also indicates something about who we are. Those who choose Sweet Mandarin & Grapefruit as their favourite fragrance are confident people who welcome a lively home - perhaps enjoying entertaining guests regularly."
Tania Slater, co-founder of Baylis & Harding, said: "We've always known the power of scent, whether its bursts of citrus or floral fragrances.
"We're thrilled to spotlight Sweet Mandarin & Grapefruit as our first ever Home Scent of the Year. It's a smell that perfectly captures the refreshing and uplifting experience people want in their homes.
"Part of our Signature collection, Sweet Mandarin & Grapefruit has been a customer favourite since launch, so we're under no illusion how important nice scents are to people."
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
North Wales Live
2 hours ago
- North Wales Live
Simple £6 tip to freshen up the most basic outfits time and time again
Being a fashion writer, there's always a pressure to "stay fashionable" and "on trend" but finding an affordable way to do that isn't always straightforward. For those weary of the standard jeans-and-tee ensemble or feel their daily attire could use a bit of sprucing up, I have a simple suggestion - invest in a pair of standout socks. Indeed, you heard it right. Incorporating a splash of colour, a whimsical pattern, or a luxurious knit beneath your trousers can transform an outfit from appearing hastily put together to meticulously styled. British sock brand Peper Harow has a unique style of footwear designs that exude understated luxury. Even better, shoppers can snag a 50% discount on a wide range of socks, with prices starting at £6. Its range extends far beyond your typical stripes (albeit striped socks are timeless). Shoppers will discover trainer socks, perfect for summer styling with chunky sandals or low-top trainers, as well as bold florals and colour-blocked styles. And while they appear adorable, these socks are designed to endure. Each pair is crafted in England using premium materials, including Supima cotton, organic cotton, Egyptian cotton, and recycled yarns, reported the Manchester Evening News. Purchasing a new pair of socks to enhance an outfit may seem a tad ridiculous, but it's all about the minute details. It can be the difference between 'thrown on in a rush' and 'thoughtfully styled'. For those uncertain about styling statement socks, one of the simplest methods to display bold hosiery involves combining them with loafers and cropped trousers, allowing a hint of pattern or colour to emerge beneath the hemline. Customers might also embrace the contemporary trend by pairing socks with sandals (think socks with Birkenstock clogs). A floral or pastel design softens the aesthetic whilst adding a whimsical, summery element to an otherwise utilitarian combination. For a more relaxed styling approach, consider turning up jeans sufficiently to reveal a striking pair alongside your preferred trainers. This subtle adjustment introduces texture, colour and character to any ensemble. Naturally, numerous alternative sock brands merit consideration. The London Sock Company provides individual pairs across various styles, including a subscription service where fresh hosiery arrives monthly at your doorstep. Alternatively, The Sock Shop extends 10% discount on initial purchases. The retailer stocks an extensive selection of designs, encompassing specialist sporting varieties and those featuring beloved cartoon and cinema characters. For those unacquainted with Peper Harrow, the label boasts an outstanding 4.7-star Trustpilot rating. One delighted purchaser shared an enthusiastic five-star assessment: "Lovely socks, great colours and designs. And delivery was swift. Would recommend Peper Harow." One satisfied customer gushed: "I just bought some more of their trainer socks. Excellent quality, free shipping, fast dispatch - what's not to like? I won't be buying trainer socks from anywhere else now." However, not all the feedback is glowing. One unhappy shopper commented: "The wrong colour socks were sent. I couldn't be bothered returning them, but I won't buy from Peper Harow again." Yet another individual chimed in: "Peper Harow has a huge range of luxury hand-finished socks. They are of beautiful quality, lovely designs, and worth every penny. Customer service is spot on, highly efficient, and reliable." And another person added: "I purchased four pairs of socks last week and contacted Matt in Customer Service to ask if they could be individually wrapped, as they were gifts for different people, and with their nice PH sticker on the elegant black crepe wrapping paper. This was all done perfectly."
Daily Mail
5 hours ago
- Daily Mail
Amanda Holden pokes fun at daughter Lexi, 18, sharing a steamy smooch with her boyfriend on family holiday
Amanda Holden poked fun at her daughter Lexi sharing a steamy smooch with her boyfriend on their family holiday in Greece on Wednesday. Lexi, 18, posted the PDA-filled snap on her Instagram of the pair kissing during a luxury boat trip. It sparked Amanda, 54, to repost the loved-up snap on her Stories as she joked: 'Mmm I wonder what daddy will think... [laughing face emoji].' After her playful joke, the mother-of-two later expressed her love for the pair as she commented a heart emoji on Lexi's post. The lovebirds - who went Instagram official in January - rang in the New Year with her mother, father Chris Hughes and younger sister Hollie, 13, in Scotland. Amanda looked nothing short of sensational on Wednesday as she showed off her enviable figure in a yellow string bikini. The TV personality wowed fans as she struck a pose on a luxurious boat during her family holiday. In a snap shared to her Instagram Story, Amanda looked incredible in the skimpy two-piece as she posed by the steering wheel. She shielded her eyes with a pair of gold-framed sunglasses and accessorised with dainty jewellery. Amanda also re-shared a photo of the boat featuring everyone on board, with the caption: 'Captain @noholdenback.' It comes after Amanda revealed her youngest daughter Hollie, 13, has landed her first runway show, walking in London Fashion Week later this year. The radio presenter joked she is the new Kris Jenner as her two lookalike daughters are now following in her showbiz footsteps. Hollie will make her catwalk debut alongside model and university student sister Lexi, 19, who is already signed to Storm Models. When Amanda spoke with MailOnline at Claridge's hotel in London, she revealed that Hollie had 'no idea' that she had bagged her first modelling gig, as the presenter had 'literally only just heard' about it minutes before we sat down. The TV personality has been living it up on a luxurious boat during a family holiday in Greece She said: 'Lexi's good, she's sort of dipped her toe in and she's done a couple of photoshoots. She is loving university as well but what she doesn't like doing is taking time off, so I think she'll work it out but it's something she's enjoying. 'She's doing London Fashion Week again in September and we've actually just heard that Hollie is going to be doing it as well.' Amanda continued: 'It's definitely something I think Hollie is going to enjoy she's going to die when I tell her she's doing London Fashion Week this year. 'I literally just heard she got it and she's gone for the week with my mum in Cornwall so I'll have to ring her after.' She joked: 'With both girls doing it, I do feel like Kris Jenner now. We need our own reality show. Oh my god, yeah here we go, I could see that'. Despite the TV stars hopes of a family reality show, which could follow her daughter's nepo baby friends including Simon Cowell's son Eric and Alesha Dixon's daughter Azura, Amanda's daughter Lexi 'wouldn't want to be on camera'. She revealed: 'But one of my daughters would do [a TV show] but Lexi wouldn't want to be on camera, that's irony, whereas Hollie would, definitely.'
Daily Mail
8 hours ago
- Daily Mail
Amanda Holden, 54, sizzles in a yellow string bikini while on a lavish boat during family getaway in Greece
Amanda Holden looked nothing short of sensational on Tuesday as she showed off her enviable figure in a yellow string bikini. The TV personality, 54, wowed fans as she struck a pose on a luxurious boat during her family holiday in Greece. In a snap shared to her Instagram Story, Amanda looked incredible in the skimpy two-piece as she posed by the steering wheel. She shielded her eyes with a pair of gold-framed sunglasses and accessorised with dainty jewellery. Amanda also re-shared a photo of the boat featuring everyone on board, with the caption: 'Captain @noholdenback.' It comes after Amanda revealed her youngest daughter Hollie, 13, has landed her first runway show, walking in London Fashion Week later this year. The radio presenter joked she is the new Kris Jenner as her two lookalike daughters are now following in her showbiz footsteps. Hollie will make her catwalk debut alongside model and university student sister Lexi, 19, who is already signed to Storm Models. When Amanda spoke with MailOnline at Claridge's hotel in London, she revealed that Hollie had 'no idea' that she had bagged her first modelling gig, as the presenter had 'literally only just heard' about it minutes before we sat down. She said: 'Lexi's good, she's sort of dipped her toe in and she's done a couple of photoshoots. She is loving university as well but what she doesn't like doing is taking time off, so I think she'll work it out but it's something she's enjoying. 'She's doing London Fashion Week again in September and we've actually just heard that Hollie is going to be doing it as well.' Amanda continued: 'It's definitely something I think Hollie is going to enjoy she's going to die when I tell her she's doing London Fashion Week this year. 'I literally just heard she got it and she's gone for the week with my mum in Cornwall so I'll have to ring her after.' She joked: 'With both girls doing it, I do feel like Kris Jenner now. We need our own reality show. Oh my god, yeah here we go, I could see that'. Despite the TV stars hopes of a family reality show, which could follow her daughter's nepo baby friends including Simon Cowell's son Eric and Alesha Dixon's daughter Azura, Amanda's daughter Lexi 'wouldn't want to be on camera'. She revealed: 'But one of my daughters would do [a TV show] but Lexi wouldn't want to be on camera, that's irony, whereas Hollie would, definitely.' Amanda added that teenager Hollie currently loves coming to Britain's Got Talent as she is 'put to work' as a runner and causes 'mayhem' with Simon's son Eric. She said: 'She loves coming with me to Britain's Got Talent, she makes Simon his ginger tea, she likes to be a little runner, so when she comes, they put her to work. 'She likes the crew hoodie, the snacks, she delivers snacks to the desk, goes around with Eric, creating absolute mayhem behind the scenes, god knows what they get up to anyway. 'She doesn't watch any of the show though, although she did when she decided to press the golden buzzer anyway. She didn't get a slap on the wrist because Eric was with her, so that's all good.'
