
Iconic beach oasis reveals the simple warnings that ended spring break chaos and misery
Miami Beach Mayor Steven Meiner unveiled a 'Reality Check' campaign this year, detailing how new enforcements will keep spring breakers in check.
'I mean, we had [in] prior years literally killings on our street,' Meiner told Fox News. 'We had other shootings, basically modified stampedes, just from literally a level of lawlessness and chaos - jumping on police cars - it was just not tolerable.'
But this year, Meiner and local officials knew something had to change.
'And this year, the follow-up was the same measures,' Meiner said. 'Same police presence, same result again for the governor came down for a press conference here, and it was a reality check. This is the reality of what's going to happen here if you don't play by the rules.'
The 'Reality Check' video posted on February 4 showed casted spring breakers, who were keen to begin partying, who then came face to face with the strict rules put in place.
A police officer in the video approached the group of partiers and explained the rules they had been breaking on the beach.
One cast member said that they were confronted by 'rule after rule after rule.'
Volume levels of speakers on the beach were restricted, and security and DUI checkpoints were enforced throughout the city.
A 6pm curfew was implemented, state troopers and county police patrolled the area, and $100 parking fees loomed, leaving party goers full of disappointment.
The video garnered more than 53,000 views since being uploaded, Fox reported, and while the advertisement was fake, 'the rules are very real.'
'I'd come back to Miami Beach, just not for spring break,' another casted spring breaker said at the end of the advertisement.
Yet, the reality TV show styled video was incredibly influential on hopeful partiers who didn't turn out in the same numbers as recent years.
'The results have been phenomenal,' Meiner told Fox. 'I mean success at every level you measure it. No killings, no shootings, no major incidents, no stampedes. I can tell you...literally from the hoteliers to restaurants to businesses, everyone's appreciative.'
'And literally, almost universally, our businesses are very appreciative of the steps we took, and [it was] a major success for our city.'
The influence from the video were results that local residents and businesses had spent years calling on officials for - and they couldn't be more pleased, Meiner said.
'And it's just amazing,' he continued. 'No matter where you go in our city, even people who live, you know, six, seven miles away from where the activity took place, nobody wanted to see their city viewed in a negative light. They're so appreciative.'
While the large crowds and rowdy behavior were scarce, some college students still made the most of their vacation.
Amber Jackson, a University of Cincinnati sophomore, told the Miami Herald that the nightlife on their first evening was 'dead.'
'But we made it fun,' Jackson added. 'We still enjoyed ourselves.'
Cadence Woolfork, 19, from the University of Kentucky said: 'I like the environment. It's super chill. You can just come here and have fun.'
Woolfork admitted that since the rule enforcement, it 'didn't seem like spring break.'
Others were shocked and angered that the iconic spring break destination had been reduced to the now minimal activity.
Diamond Shanae, who had visited the area to celebrate her 25th birthday, told the outlet that the new rule enforcements were 'outrageous.'
'We came from Houston, Texas, to have a good time, so that's what we're here for. It's outrageous,' she said, adding that her visit in 2021 with 'no rules' had not been tainted in the same way.
The implemented restrictions have seen a vast improvement in lowering crime rates.
Officers in Miami Beach made 352 arrests from late February until late March, which is a 13 percent reduction from last year at the same time, according to police data obtained by the Miami Herald.
The restrictions in Miami Beach have seemingly pushed some spring breakers to Fort Lauderdale.
'Miami has been so restrictive, I mean, with good cause. I understand it,' 22-year-old Josiah Garcia told the Miami Herald. 'That's definitely drawn everybody to Fort Lauderdale, and hopefully, the same problems don't persist up here.'
While Fort Lauderdale has embraced the notoriously rowdy vacationers, its police have sent a clear message that they should behave.
'Come for the fun, but remember to play by the rules,' Police Chief William Schultz said in a 'Love is blind' parody video. 'Love may be blind, but we'll be watching.'

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