McDonald's India launches Protein Plus Slice in collaboration with CSIR-CFTRI, enabling protein-rich customisation
Unveiled on July 24, the Protein Plus Slice is now available at all McDonald's outlets across West and South India. Customers can add one, two or even three slices to their favourite burgers, thereby boosting protein intake without compromising on taste. For example, with this addition, McSpicy Paneer now offers 25.29g of protein, McChicken delivers 20.66g, McVeggie 15.24g, and McAloo Tikki 13.5g.
The new innovation is part of the company's 'Real Food, Real Good' initiative, which has been in place for the past seven years. McDonald's India also launched special Protein Plus Meals—vegetarian and non-vegetarian combos paired with Coke Zero and other protein-rich side options like corn cups and chicken nuggets.
Akshay Jatia, CEO of Westlife Foodworld, noted the collaboration's significance, stating, 'We are giving customers the power to personalise their protein intake while enjoying the flavours they love.' CSIR-CFTRI Director Dr. Sridevi Annapurna Singh added that the Protein Plus Slice is a 'science-backed formulation' aimed at elevating everyday meals.
This marks the second partnership between McDonald's India and CSIR-CFTRI, following the successful launch of the Multi-Millet Bun last year. The Protein Plus range underscores a growing consumer awareness of nutrition and protein intake across India.
Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice.
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Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
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