Sao Paulo set to host WTA event after 25 years
The WTA 250 SP Open, scheduled for the week of September 8, replaces Tunisia's Jasmin Open in Monastir and will feature a 32-player singles draw and 16-team doubles competition on outdoor hard courts.
Women's tennis fans in Brazil's largest city have waited since 2000 for the tour's return, when Hungary's Rita Kuti-Kis claimed the singles crown at the Brasil Open while Argentina's Laura Montalvo and Paola Suarez captured the doubles title.
READ | Madrid Open 2025: Sabalenka eases past Kostyuk to set up semifinal against Svitolina
The South American addition comes during a vibrant 2025 season that has already produced 15 different singles champions across WTA 250, 500 and 1000 events, highlighted by Russian teenager Mirra Andreeva becoming the youngest-ever WTA 1000 tournament winner.
This competitive drama, coupled with the WTA's recent brand refresh, has sparked significant audience growth, with social media followers increasing 25 per cent year-on-year through March and video views surging 163 per cent in the first quarter, the WTA said.
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