King Charles joins health drink trend selling new range of booze-free spirits
King Charles has become the latest to join in with the teetoal trend of healtheir alternatives to alcohol in an attempt to keep spirits up by selling a range of mood-boosting, booze-free liquors.
Teetotal tipples, laced with natural botanicals, are now available online and at the monarch's Highgrove estate near Tetbury, Glos, for £32 a bottle. They come from Smiling Wolf, which uses a blend of nootropics and active ingredients to promote an increase in alpha brainwaves, serotonin, dopamine as well as regulate the mood and decreate anxiety - meaning you feel good from more of the lack of a hangover. The London dry gin is made with a cocktail of pink peppercorns, lemon peel, cardamom and coriander seeds.
It is described as 'perfect if you want an uplift and touch of relaxation while enjoying your favourite gin cocktail without the hangover." The second is an aperitive and contains natural mood-enhancing vitamins for a "social buzz."
Charles' latest offering comes amid a craze for alternative, booze-free beverages like mushroom coffee and green matcha tea. But His Majesty, 76, is known to enjoy a strong cocktail.
Insiders say he enjoys a pre-dinner gin and dry vermouth with a twist of lemon so much that he takes the ingredients with him when abroad. In September, Charles opened a pop-up gin bar at Sandringham using ingredients grown on the estate.
His other ventures have included serving up a new range of burgers at the estate's posh restaurant and a pop-up homemade ice-cream stall. Last year, Charles launched his Highgrove Royal Estate Honey, which is produced by bees living on the 1000-acre grounds.
The organic honey, which costs a staggering £25 for a 350g jar, is described as "beautifully delicate" and "makes a fantastic gift for food lovers with its distinctive lime flavour." It comes after the Duchess of Sussex recently launched a rival £20 limited edition orange blossom honey as part of her newly re-named lifestyle brand, As Ever.
Other products available through Meghan's online shop include a 2023 Napa Valley Rose wine, apricot and raspberry jam, a shortbread cookie making kit and herbal teas. A trademark application also reveals she plans to extend the range to include workout gear and dog treats.
Before the brand's official launch, Meghan reportedly sent 50 jars of jam to influencers, including fashion designer Tracy Robbins and Argentine socialite Delfina Balquier, for taste testing. The duchess has received much criticism over the venture, with some branding it a "publicity stunt."
Some royal insiders have claimed Meghan's range of preserves inadvertently boosted Highgrove jam sales. Charles' Highgrove Organic Strawberry Preserve, priced at £6.95, reportedly sold out mere hours after Meghan's launch.
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