Beauty fans in frenzy over new pastel makeup range in Primark that's the perfect dupe for pricier brand but £30 cheaper
Being able to nab copy cats of cult-loved products without breaking the bank is the stuff of dreams amid the cost of living crisis.
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We've been spoiled with imitations of everything from the luxury Bobbi Brown Vitamin Enriched Face Base to viral Sol de Janeiro perfume mists.
And the latest dupe added to the fast fashion giant's beauty arsenal is the PS... Violet Loose Setting Powder.
The inspiration for the new launch is Huda Beauty's Easy Bake Loose Baking and Setting Powder in shade Ube Birthday Cake.
The product is described as the gloal makeup brand's "holy grail product" and the key to a flawless finish.
But while the pricier version will set you back £34, Primark's dupe only costs £3.50 - meaning beauty fans can save an impressive £30.50.
There's also a liquid blush up for grabs for £3 in the same lavender hue.
The Primark team took to Instagram to promote the fresh addition to their dupe line up.
They penned: "It's official, we're in a lavender haze.
"Our soft-girl glam just got an upgrade. Meet the pastel products your summer makeup bag has been waiting for"
Beauty buffs were quick to gush over the new arrivals and hailed them as perfect for the sunny months.
Primark drops brand new Benefit dupes ahead of summer - there's a copycat of the iconic bronzer and even a freckle pen
One wrote: "I got the blush yesterday, and I am so in love, it blends so well into my skin with full glam and it is super pigmented as you can build it up."
"I'm running right now", insisted a second.
A third cried: "Oh thats 100% my shade! I need."
"Omg I need", echoed a fourth.
A fifth added: "That colour is popping. Beautiful, sooo summery."
Meanwhile, a sixth said: "Oh woweee this is gorg."
We told earlier how the fast fashion giant designed a brand new PS... Lip and Cheek Tint which is priced at £3.50.
And while it's not an outright dupe for anything, Primark bosses believe that 'your no-make-up-make-up looks need this.'
They said: 'Light and emollient, this multi-use tint is a great way to add a natural flush of colour to the complexion and lips, for a natural blush and just bitten look.
'The product is housed inside a single compact, which allows it to be stored easily inside a cosmetic bag or taken on the go.
'We'd suggest using the warmth of your fingers to apply this tint for a blended and perfectly diffused look.'
They also unveiled a £3.50 PS… Freckle Pen, which means you no longer need to bank on the weather or genetics to achieve a freckly sun-kissed look.
Shoppers have gushed that it is 'perfect for summer'.
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