A free Hot Fellas Bakery pop-up from And Just Like That is coming to NYC this week
Along with the usual baguettes and buns, though, Anthony's bakery also serves major cake—namely, hunky delivery men in inseams short enough to make Paul Mescal blush. And in celebration of the series' third season (which premiered on Max on Thursday, May 29), Hot Fellas Bakery is coming to life in NYC.
Open for two days only — Saturday, June 14 from 10 a.m. to 6 p.m. and Sunday, June 15 from 9 a.m. to 6 p.m. — at Librae Bakery in the East Village (35 Cooper Square), the immersive activation "transforms a fan-favorite gag into a carb-filled, cheekily branded experience," per organizers.
Wait, when did Hot Fellas start delivering cake? 😏 #LetsChatAJLT pic.twitter.com/bUQNibNiQT
— And Just Like That... (@AndJustLikeThat) February 23, 2022
Designed to mirror the Hot Fellas Bakery from the HBO series, the pop-up will include free house-baked breads and pastries and fresh coffee decked out in character-themed packaging. Outside of the complimentary snacks and sips (all available while supplies last), attendees can take home limited-edition Hot Fellas merchandise, exclusively designed by the pop-culture brand THNK1994. And the experience wouldn't be complete without the bakery's titular hunks, who will be on site for fun photo opportunities.
"One of the joys of working on 'And Just Like That…' is finding ways to bring the show's fan favorite moments into the real world," said Dana Flax, VP of Originals Marketing at HBO & Max. "Seeing fan-favorite Anthony's vision of hot bread, and even hotter men, come to life through the Hot Fellas bakery pop-up has been so much fun. It felt like a treat in more ways than one, and a natural way to give fans a taste of a story they love."
Can't make it in person to Hot Fellas this weekend? Max has also partnered with Grubhub and Seamless to deliver a supplemental stream-and-snack experience: New Yorkers can order a limited-edition Hot Fellas Bakery Bundle, which includes the same mouthwatering .
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