Lacoste taps Adèle Exarchopoulos as brand ambassador
The first pictures featuring Exarchopoulos as Lacoste's new brand ambassador include the same Lenglen leather handbag, in a deliberate reference to the runway show, but the rest of the styling is quite different. Lying prone on an apple green floor, against a backdrop in the same acidic hue, Exarchopoulos is pictured with her face turned towards the lens, wearing a green bare-back top, the handbag arranged like a skirt and Storm 96 2K sneakers on her feet, in a tennis-style look.
'[Exarchopoulos] was born in Paris and perfectly captures the elegant nonchalance that constitutes the essence of Lacoste,' the brand said in a press release. 'She will embody the brand with boldness and style in a variety of statements, featuring the leather goods category too,' added Lacoste.
Exarchopoulos won Best Supporting Actress at the 2024 César film awards for starring in All Your Faces, and is an ambassador of Yves Saint Laurent Beauty. She is now the new French face of Lacoste, the female counterpart to actor Pierre Niney, Lacoste brand ambassador since 2024. Niney was one of the headliners in Lacoste's 'Play Big' campaign last year, created by the BETC agency, alongside other artistic and sporting celebrities like Novak Djokovic, Venus Williams, Jeon Somi, Ahn Hyo Seop and Wang Yibo.
Lacoste, which said it generated a revenue just shy of €3 billion in 2024, is aiming to reach €4 billion by 2028-2030, according to CEO Thierry Guibert. Expanding the North America business is one of Lacoste's stated growth drivers, and the same surely goes for boosting consumption of its women's products, explaining why the sportswear brand has signed up the highly popular Exarchopoulos.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
LeMonde
4 hours ago
- LeMonde
'The scar will never heal': French athletes who fell short at the Paris Olympics face delicate path to recovery
Saturday, August 10, 2024. A scream echoes through the corridors of the Vélodrome National de Saint-Quentin-en-Yvelines outside Paris. Mathilde Gros has just been eliminated from the individual sprint event. "At that moment I told myself it wasn't possible, that the pain would never go away," recalled the French athlete, who had claimed the world title in the event in 2022. Two days earlier, the track cyclist had already failed to reach the Keirin final. As happened in Tokyo in 2021, she left the Olympic Games full of regret and without a medal. "Something broke inside me, even though I had dreamed of this competition for years." In other words, ever since Paris was officially named host city in September 2017. In front of a home crowd, the French delegation earned 64 medals – their highest total since the 1900 Games. But heartbreak was inevitable for Gros and so many others on the team. Many athletes had to cope with unprecedented pressure, then a sudden media silence as cameras turned to the smiles on the podium. "There is disappointment in that moment, but you have to make sure not to bring down the mood of the team, to keep the sadness for [your] room and be in good spirits at mealtimes," recounted triathlete Dorian Coninx, who finished 27 th in the individual race less than a year after being crowned world champion. The athlete from southeastern France did not have the luxury of leaving the capital after his disappointment. He had to stay ready in case he was called on to replace a member of the mixed relay team. "I didn't think about it, I just followed the others at training on autopilot. Those were five tough days."
Local France
21 hours ago
- Local France
IN PICTURES: France's scene-stealing Tour de France fans
Tour de France spectators are known for their enthusiasm – which can border on the excessive as they've been known to get too up close and personal with the riders. But it's their funny, over-the-top and often downright eccentric get-ups and banners that sometimes steal the show. Whether it's 'simple' head-to-toe polka dots à la jersey awarded to the King of the Mountains to various furry animals, an out-of-season Santa Claus, the Pope and even, um, genitalia, those watching like to get creative. These are some of our favourites from this year's race. A spectator in costume (presumably Celine Dion from the helpful sign) looks on along the race route. (Photo by Loic VENANCE / AFP) READ ALSO: 7 reasons to watch the Tour de France (even if you have no interest in cycling) Spectators in polka dots and, yes, inflatable genitalia costumes cheer the riders on. (Photo by Loic VENANCE / AFP) A group of spectators sport matching skintight pink all-in-ones line the race route on the ascent of Mont Ventoux. (Photo by Marco BERTORELLO / AFP) The 'pope' was in attendance this year, too. (Photo by Loic VENANCE / AFP) A spectator dressed up as Santa Claus – because why not – rings a bell along the race route. (Photo by Marco BERTORELLO / AFP) It all makes dressing up as a panda look pretty normal. This panda was watching the race on July 20, 2025. (Photo by Marco BERTORELLO / AFP) Advertisement And sometimes people want to just let it (almost) all hang out. A man in a fluorescent Borat-style mankini steals the show. (Photo by Bernard PAPON / POOL / AFP) Bare feet, kilts, and pants: does it get any more Scottish? (Photo by Anne-Christine POUJOULAT / AFP) Hats are also a big deal among those watching. A spectator wearing a hat adorned with miniature cyclists looks on at the finish line area on the summit of La Plagne. (Photo by Anne-Christine POUJOULAT / AFP) READ ALSO: How to watch the Tour de France climax in Paris Another spectator sports a hat decorated with mini cyclists. (Photo by Marco BERTORELLO / AFP) Umbrella hats cover all weather eventualities. (Photo by Marco BERTORELLO / AFP) Sometimes only traffic cones will do when supporting the riders. (Photo by Marco BERTORELLO / AFP) And, at other times, it's a different kind of riding you need. A man on horseback rides alongside the peloton. (Photo by Loic VENANCE / AFP) And let's not forget the banners. A spectator in a stormtrooper mask holds a placard to spur riders on. (Photo by Marco BERTORELLO / AFP) Spectators with a placard which reads "You're a skilled bastard, get over the hill and think of Ricard [French liquor]" gather near the finish line area at the summit of Col de la Loze. (Photo by Anne-Christine POUJOULAT / AFP) But sometimes it all goes a bit too far. Like when one brazen prankster actually tried to cross the finish line before the riders, earning himself an eight-month suspended sentence in the process . A French Republican Security Corps officer tackles an individual attempting to cycle across the finish line minutes before the final sprint between Bollene and Valence, southern France, on July 23, 2025. (Photo by Marco BERTORELLO / AFP) Advertisement
LeMonde
a day ago
- LeMonde
Paris 2024 volunteers recall the thrill of being part of history 'from the inside'
If you thought that being a volunteer for the Paris 2024 Games ended with the Paralympic closing ceremony on September 8, think again. "It stays with us for the rest of our lives," said Amandine Guillaume, 36, a team member assisting athletes in judo and wrestling, who has carefully kept her volunteer gear. One year later, it is impossible not to notice an Olympic-ring-branded bag in a supermarket, a dark blue and turquoise striped shirt on a running trail or a colorful bucket hat on the beach. In the streets of the capital, in Bordeaux, Lille and even outside France, volunteers are instantly recognizable. "– Which division? – Champ de Mars, logistics team." Much like war veterans, volunteers greet each other with a nod or a smile. On their chests, a collection of pins bears witness to their service: "Field hockey, Australia vs. South Africa, I was there." This protocol flair is not just for show. The event left a lasting impression on these unsung heroes at the heart of the action. "It felt like we were living sports history from the inside. The atmosphere was incredible," said Guillaume. As a physical education teacher, she especially recalled a long conversation with the father of judoka Teddy Riner, who was anxious before his son's individual final. The discreet yet joyful presence of these 45,000 volunteers – one third of whom are members of sports clubs – quickly made them favorites among the public and athletes alike. "A year after the Olympics, I really want to thank the volunteers. They took such good care of us," said Riner, a five-time Olympic judo gold medalist. Stationed at competition venues, the athletes' village, media center, training sites and even at train stations and airports, volunteers played an essential role in the event's success. A giant picnic at La Villette Just like the athletes, some volunteers felt a letdown once the flame was extinguished. "We call it JO-stalgia [a pun on 'nostalgia' and 'JO,' the initials in French for the Olympic Games]," said Amandine Guillaume, who hopes to volunteer again "for Los Angeles [in 2028] or even sooner, for the Winter Games [in Milan-Cortina in 2026]." To fill the void left by Paris 2024 and to keep the magic alive, some volunteers even formed associations. Anne Barthaux, who worked in protocol at Roissy airport during the Olympics and then as a press team leader at the Stade de France during the Paralympics, helped develop a volunteer group in Bordeaux. "Every month, we get together. We talk about the Games, we go out to restaurants in our uniforms and little by little, real friendships are formed." A similar energy inspired Katy Grignon, 52, a sales professional in the food industry, who helped create the Paris 2024 Volunteers Association. "Today, we've completed 60 volunteer missions. In March, for example, I worked at the French boxing championships!" Positive momentum for sport This positive momentum benefits sports in France, whose model relies heavily on volunteering, a resource that has been declining for several years. "I continued volunteering, even in sports, which wasn't my area before," said Yvette Gilbert, 70, a former media library director. To celebrate the first anniversary of the Paris Games, nearly 400 volunteers planned to gather "wearing their uniform" on Saturday, July 26, at La Villette for a giant picnic. "I'm bringing pins to trade, just like in the good old days," said Thierry Goulet on the Facebook group Volontaires Paris 2024. This is a way to keep the Olympic spirit alive, but also to continue wearing the outfits designed by sporting goods manufacturer Decathlon as part of its partnership with Paris 2024. "The pants are practical and they make my students smile during PE class, so I still wear them regularly," said Guillaume, who gave the rest of her kit to her daughters. The Paris 2024 flame looks set to shine on for a long time to come.
