
Elevision partners with VIOOH to power smarter DOOH buying in UAE and UK
As a pioneer in curated digital screen networks across premium urban environments in the UAE and UK, Elevision is redefining how brands engage with audiences in real-world spaces. The VIOOH partnership represents a major milestone in Elevision's journey toward more measurable, intelligent, and dynamic media delivery.
The move reinforces Elevision's commitment to innovation and automation and expands its programmatic buying opportunities by adding an additional layer for advertisers looking to plan and activate omnichannel campaigns in real-time. There will be no disruption to existing clients - just more flexibility and greater control to add to Elevision's robust direct sales offering.
Niall Sallam, CEO of Elevision, commented: 'This partnership with VIOOH is an exciting step forward in our growth story. We've always believed in making DOOH smarter, more dynamic, and more accountable. VIOOH enables us to do that at scale while opening up both our UAE and UK networks to a broader range of buyers who value precision, speed, and data-driven results.'
Gavin Wilson, Global Chief Commercial Officer at VIOOH, said: 'The UAE is one of our fastest growing markets and a focus for expansion this year. This partnership not only strengthens our footprint across the region, but also in the UK too. With its premium network and strategic residential, commercial, and lifestyle communities, Elevision's inventory combined with VIOOH's real-time trading gives advertisers unique opportunities to target consumers, delivering consistent media value as well as growth internationally and locally.'
The partnership launches across all Elevision networks in the UAE and UK, with early interest already building among advertisers in key verticals such as luxury retail, automotive, finance, and tourism. Elevision anticipates that programmatic bookings will account for 5 to 7 percent of total revenue within the first 12 to 18 months. A strong Q4 is expected as brands increasingly seek real-time engagement opportunities across Elevision's high-impact locations, including DIFC, Emaar communities, and Bluewaters.
This announcement also supports Elevision's long-term international ambitions. Following its successful expansion into London in 2024, the company aims to match the size of its UAE footprint in the UK within the next five years.
As the DOOH landscape continues to evolve, Elevision remains focused on delivering smarter media outcomes for property partners, advertisers, and the communities it serves - driven by technology, creativity, and global reach.
About Elevision:
Elevision is a leading digital out-of-home (DOOH) media company specializing in premium digital signage networks that shape urban environments. With a focus on technology and innovation, Elevision enables communities, districts, and property partners to engage their audiences through real-time, dynamic content across an extensive network of digital screens.
Elevision's network of 2187 digital screens in 725 premium locations across the UAE and the UK, provide advertisers with high-impact brand moments that drive awareness, engagement, and measurable results.
With a thirteen-year track record of innovation, Elevision continues to redefine the Digital-Out-of-Home (DOOH) landscape through data-driven insights, programmatic capabilities, and a commitment to delivering value to both property partners and advertisers.
About VIOOH:
VIOOH is a leading premium global digital out of home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH's platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 29 markets and drives demand through partnerships with +40 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
For media inquiries and further information, please contact:
The Alto Agency | Elevision@Thealtoagency.com
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Campaign ME
16-07-2025
- Campaign ME
Shifting search strategies in the age of AI
'Hey Siri, search for a grocery list starting with …' 'Hey Alexa, what are today's deals on …' 'Dear ChatGPT, where can I find …' 'Yasmina, what's that song with lyrics saying …' The ways in which people search and shop are changing. People in the Middle East have switched from habitually opening default browsers on their devices to querying generative AI engines, virtual voice assistants and interactive chatbots. Personalised recommendations, tailored discounts and product suggestions are now expected by mobile-first and multilingual Middle East audiences – especially given that their multi-modal search has been layered with generative AI tools. This has ushered in an era of 'zero-click search' – with answers being spoon-fed through artificial intelligence (AI)-generated summaries. Add to the mix agentic AI, which are systems that act on behalf of users, and shopping agents, which autonomously compare prices, find discounts and 'add to cart'. This has welcomed a culture that no longer requires consumers to manually hunt for deals. In short, the path to purchase is no longer linear or as textbook as the funnel would dictate. Marketers are pivoting accordingly. Search specialists are being called on to become AI content strategists. Keyword optimisation and traffic-centric tactics are giving way to 'answer engine optimisation' (AEO). Brands – and the agencies servicing them – are no longer catering only to consumers; they are also attempting to ensure that their data and content appeal to algorithms and machines taking decisions on behalf of consumers. Marketers must 'learn pronto' Campaign Middle East speaks to several industry leaders about the evolution of multi-modal search experiences, changing consumer search preferences, and how marketers need to measure better in the age of AI. Terry Kane, Managing Director – Middle East and Africa, The Trade Desk, begins the conversation by saying, 'Search is moving beyond keywords, reshaping how consumers express intent. The challenge for marketers isn't just to be present – it's to stay relevant across channels with adaptive creative, rooted in durable identity and contextual insight.' Najeeb Jarrar, Regional Marketing Director – Middle East and Africa, Google, adds, 'Marketers' key challenge now is recognising richer, more intuitive consumer interactions. This requires optimising for context and intent across input modalities, not just keywords. To simplify this: brands must ensure content is discoverable and understandable visually, audibly and across complex queries.' With an aim to unleash the untapped potential of search through AI, Google revealed AI Overviews at its recent Google Marketing Live 2025 event, rolling out the tool across more than 200 countries and territories, with support in more than 40 languages, including in Arabic. When asked about the speed of adoption of such search tools, Jarrar says that AI Overviews has already gained more than 1.5 billion monthly users globally, while Google Lens currently witnesses more than 25 billion visual searches each month, with a significant portion of users – up to one in every five – showing commercial intent. Reacting to AI Overviews and new interfaces such as 'io', the AI device cooked up by OpenAI and former Apple designer Jony Ive, Laura Gleadhill, General Manager, Keyade Middle East, a WPP Media brand, says, 'These point to a screenless, conversational future. For marketers, this means content, product feeds and site structures need to be optimised for AI interpretation, not just search engines. The priority is ensuring your brand is eligible to surface in these new environments – not just be discoverable. Teams across search engine optimisation (SEO), paid and content must work together, and measurement needs to account for multi-surface, zero-click interactions.' The role of platforms is also changing. In 2024, approximately 64 per cent of Gen Z consumers used TikTok as a search engine, driven by the wealth of content available on the platform, according to an Adobe study. In this context, Terry Mo, Head of Digital, OMD, raises some interesting questions: 'How do platforms differentiate between real and AI-generated content? Are they willing to fight the battle? Will regulation step in to combat this, or will the line be drawn naturally between platforms that pride themselves on engaging quality content and platforms that build their reputations on accuracy?' As such, leaders agree that brands need to rethink their content strategies, especially in a culturally sensitive region. While aiming to achieve distinctiveness, brands must foray beyond keywords to embrace relevant elements across modalities. 'But this is easier said than done,' says James Dutton, Chief Product Officer, UM MENAT. 'It requires staying culturally relevant by understanding nuanced, contextual conversations while adapting to ever-changing AI generated content, which is being blended with brand content.' 'Another key challenge is ensuring accessibility across all modalities,' Dutton says. 'The concept of brand distinctiveness is important here, where clear value propositions and integrated experiences are created to meet heightened consumer expectations.' Jarrar adds, 'In this new era of search, success hinges on a deeper, human-centric strategy resonating with the region's youthful, mobile-first population. This requires shifting from keywords to understanding user intent and creating high-quality, culturally attuned and authoritative information – particularly in Arabic. For MENA brands, the goal is to be a trusted answer within intelligent search to build lasting brand affinity.' However, to achieve this, marketers must welcome change and upskill on the go – quickly. Sholto Douglas-Home, Chief Marcomms and Sales Officer, Expo City Dubai, says, 'It's clear this convergence of modalities will rapidly become the norm, but exactly how this will change the way content is tagged, loaded and optimised is something that we as marketers are having to learn – and learn pronto.' Commenting on what marketers must prioritise learning, Douglas-Home adds, 'In principle, it's all about breaking down content silos, keeping on top of adtech developments, and designing for large language model (LLM) and intra-platform discoverability. That said, the reality is likely to be more fundamental in terms of understanding changing human behaviour: people will be re-framing and re-orientating their search expectations by moving from 'searching for an answer' to 'searching for inspiration'.' ''Brands must appeal not just to humans, but to AI agents making decisions on their behalf.' What's next for search specialists? Before we discuss what's next, it's important to acknowledge that search has been witnessing significant change – even before the dawn of generative AI. OMD's Terry Mo explains, 'Knowledge graphs and search on social platforms have been taking a share of search activity from the established search engines, while more specialised queries have split off to platforms such as online travel agencies (OTAs) and retail e-commerce. Search specialists with a laser focus on Google Search have been shifting towards irrelevance, but specialists requiring understanding of consumer behaviour is more important than ever.' With the advent of generative AI has come the 'zero-click search' era – an age when search queries result in definitive answers, not requiring further click-throughs that were previously required by search engines that offered links to the most relevant results. Hence, 'zero click'. 'This repositions the roles of search specialists,' Jarrar says. 'Their focus must evolve from driving clicks to ensuring brand visibility and authority within AI-generated summaries and multi-modal results. The goal becomes one of 'more useful results'. Search specialists must delve deeper into content quality and how generative AI synthesises information. They will be instrumental in building genuinely valuable and informative content, encouraging engagement even without immediate clicks.' With consumers favouring conversational queries and AI summaries, Deepak Mankani, Head of Search Experience, Merkle MENA, adds, 'Specialists must optimise for LLMs, voice search and social platforms – all while maintaining the usual rigour on SEO fundamentals. As traditional search engine traffic is set to decline, new metrics such as AI share of voice and AI readiness will prioritise the search engine results page (SERP) presence and engagement over clicks.' The notion that search specialists must shift from driving traffic driver to driving brand visibility is further cemented by leaders who point to the fact that AI is increasingly answering questions directly in the SERP. Keyade Middle East's Gleadhill says, 'Search specialists now need to optimise for presence within AI-generated content – not just for clicks. That means focusing on structured data, content relevance and technical hygiene. The role has become more strategic, sitting at the intersection of SEO, paid media, content and user experience (UX). Specialists need to shape how and where a brand appears, even when the user doesn't land on the website – and redefine performance accordingly.' UM MENAT's Dutton takes this a step further, saying that search specialists will need to evolve from 'keyword strategists' to 'AI content architects'. Dutton says that search specialists will need to 'craft structured content that is both discoverable by AI and engaging for human users, while also focusing on creating unique brand experiences that go beyond simple information retrieval to driving deeper connections and brand loyalty.' He adds, 'The future may hold a world where brand websites, as we know them, become obsolete – an era when it's not just zero-click but also zero-page, and when AI manages most consumer interactions.' The age of agentic AI Industry leaders also share that agentic AI will fundamentally change the customer journey and, by extension, the marketing playbook. Gleadhill says, 'Consumers will delegate tasks such as buying, booking or researching, and AI agents will make decisions based on structured inputs: availability, reviews, pricing and relevance. That shifts influence from the consumer to the algorithm.' This shift challenges traditional marketing tactics. Visibility, trust and AI agent-optimised experiences have become a 'must do' for marketers because agentic AI tools are revolutionising brand interactions. Merkle MENA's Mankani says, 'Brands must appeal not just to humans, but also to AI agents making decisions on their behalf. As agentic AI replaces passive models, success will depend on being discoverable, trusted and integrated into these new decision-making ecosystems.' Gleadhill adds, 'Marketers need to ensure their data, product feeds and content are clean, accessible and optimised for machine-led evaluation. Messaging still matters – but technical readiness, operational agility and trust signals will increasingly determine if your brand gets picked.' Additionally, agentic AI is also surpassing traditional reactive models, providing personalised and proactive engagement by anticipating user needs. It also offers tailored, real-time recommendations. Dania Dallasheh, Business Director, Spark Foundry, says, 'By autonomously gathering and analysing data, agentic AI grants brands deeper insights into consumer behaviour for more informed strategic development. This shift from reactive to proactive marketing drives brands to integrate these tools, crafting seamless and intuitive experiences.' It's no surprise, therefore, that agentic AI tools are reshaping the way brands connect with consumers in the digital age, and the way marketers are strategising and executing campaigns. For instance, Google's Marketing Advisor – an AI-powered Chrome sidekick for marketers, announced in June 2025 and due to roll out later this year – is expected to offer real-time guidance, conduct business assessments and identify strategies across diverse properties, streamlining complex tasks and uncovering new growth opportunities. Unlike traditional chatbots, Marketing Advisor will be able to proactively assess performance, recommend alternative strategies, and even apply changes across multiple business units. There's no doubt about it: Marketing will need to not only embrace agentic AI but also learn how to engage with it. Jarrar says, 'From strategic planning and optimisation to reporting and troubleshooting, marketers will need to engage AI directly for holistic campaign management. This represents a significant evolution beyond traditional AI models, which have primarily focused on data analysis or content generation. Agentic capabilities, being integrated into platforms, aim to provide personalised recommendations, insights and automate problem-solving.' Expo City Dubai's Douglas-Home goes to the extent of calling agentic AI a 'game-changing opportunity for brand owners,' especially given that AI agents are becoming the 'masters' of personal shopping and customer service by handling autonomous, multi-layered and informed brand interactions. He says, 'Handled correctly, any AI agent delivering customer experiences that genuinely resonate with a brand's values, messaging, tone of voice and principles will open the door to a holy grail of optimised marketing campaigns through ultra-niche personalisation and empathy on steroids.' While eMarketer data reveals that the adoption and execution of such AI experiences still lags behind technological advancement, leaders share that companies such as Google that are deepening AI integration into their core products will catalyse the shift towards agentic AI. However, industry leaders also caution that this shift should be built on foundations of trust and led by utility. With increasing consumer demand for personalised and seamless brand experiences, marketers need to wade carefully into the agentic AI realm, rather than diving in merely because the option exists. OMD's Mo says, 'Consumers will shift to agentic AI if they trust that AI over the brand. For example, I might use an agent to book a holiday. But if I have a favourite hotel group, then will I use an agent on that brand's website or will I use a commercially available agent to search for cheaper prices, acting like a modern OTA? That choice will depend on the individual consumer. The only wrong move is when a brand ignores the possibilities of agentic. That's just bad customer experience (CX).' Dutton adds, 'We shouldn't get bogged down 'developing an agent' but rather focus on leveraging the right environments to create meaningful consumer utility experiences.' 'The shift in conversation away from media metrics and towards business impact is one of the healthiest things to have happened to digital media for many, many years.' Diversify and measure search for better outcomes The truth of the matter is: Search has diversified far beyond Google and Bing. It also includes retail platforms such as Amazon and noon, social search on TikTok and Instagram, and AI-driven discovery through tools such as OpenAI's ChatGPT and Google's AI Overviews. With marketers navigating fluctuating cost per click (CPC), new channels such as retail media and consumer demand for personalised recommendations are now forcing marketers to diversify and measure better. Gleadhill says, 'As CPCs rise on core search channels, marketers need to diversify within the search ecosystem – investing in retail media for high-intent moments, optimising feeds and product data for visibility, and using first-party signals to personalise experiences.' She adds, 'Measurement must evolve too: incrementality testing, margin-based metrics and cross-channel attribution are critical to prove what's truly driving business results, not just clicks.' The Trade Desk's Kane agrees, 'Don't chase CPCs. The key is to diversify and focus on goals and tangible outcomes. Retail media, connected TV and audio all work better when you have a unified view of your customers and their behaviours in real time across all these channels. Fragmented 'disconnected' campaigns are often a sign that the right tech stack isn't in place.' Kane also calls for marketers to leverage programmatic advertising for enhanced targeting, deeper insights into campaign performance, real-time optimisation, and personalisation at scale across the open internet. Leaders also agree that marketers must: Embrace AI-powered ad products designed to reach users across new 'inputs and outputs' without requiring additional work; Prioritise high-quality data and comparable measurement to track true performance and optimise campaigns; and Focus on the full funnel, from discovery to decision, ensuring a strong presence across all stages where consumers interact with information. Dutton says, 'This requires a shift from the popularity of lower-funnel, performance-based media metrics to holistic brand growth measurement frameworks that capture brand lift, cultural resonance, and the overall impact on brand health, enabling data-driven decisions that maximise return on investment (ROI) and build lasting brand value. Overcoming this challenge requires a focus on long-term brand building and a willingness to experiment with new measurement methodologies.' If done right, this move from monitoring CPCs to holistic brand growth through new measurement methods could be just the medicine the industry needs to revive itself. Spark Foundry's Dallasheh says, 'Leveraging data analytics and AI insights enables precise tracking of consumer behaviour and preferences, allowing more tailored personalised recommendations that collectively drive desired business growth. Implementing advanced attribution models facilitate more effective cross channel impact evaluation, improving investment efficiency amid fluctuating CPCs.' She adds, 'By prioritising customer experience and engaging content across various touchpoints, marketers can now strengthen brand loyalty while adeptly measuring and adapting to the rapidly evolving marketplace.' Mo sums it up, saying, 'CPCs were never a reliable metric, and any move we can make towards new measurement solutions is a win for the industry. Even brands and advertisers can shift focus to metrics such as brand lift and digital attention measurement, or use marketing mix modelling to measure the overall impact on business objectives.' He adds, 'The shift in conversation away from media metrics and towards business impact is one of the healthiest things to have happened to digital media for many, many years.' All in all, marketers have their work cut out for them in the way they craft content and search strategies; embrace and engage with generative AI, agentic AI and shopping agents; and go the extra mile to connect with consumers calling for relevance, personalisation and memorable brand experiences.


Campaign ME
07-07-2025
- Campaign ME
How AIOO is turning cities into real-time media platforms
We've digitised everything: Television, radio, retail and, even, fridges. But despite the onward march of pixels across cityscapes, out-of-home (OOH) media has remained frozen in time. Screens got flashier, but not smarter. They still broadcast the same message to everyone, regardless of who's walking by. That's the gap AiOO is closing. BUILT FOR THE REAL-TIME CITY AiOO isn't a dashboard; it's an ecosystem. At its core is Audience-Eye, an anonymised audience intelligence engine that analyses and understands in real time the audience present in front of a screen, demographics, behavioural signals and intent clusters. No facial recognition. No tracking. Just smart, privacy-first audience data that turns public space into engaging contextual media. This engine powers real-time content and campaign delivery decisions. The moment someone steps into view, AiOO decides what message they see. It's media that adapts to people, not the other way around. And this isn't vapourware. AiOO is already live across Dubai's metro, malls and supermarkets. Screens are reacting. Campaigns are learning. Audiences are being addressed, not assumed. THE DUBAI ADVANTAGE AiOO was born in a city that doesn't prototype slowly. Backed by 25 years of legacy from W Group Holding and first deployed across Hypermedia's vast digital-out-of-home (DOOH) network, the tech reflects Dubai's broader philosophy: build fast, scale globally. But AiOO isn't stopping at the city's borders. Through its global SSP infrastructure, AiOO is rolling out internationally, giving agencies and advertisers worldwide access to real-time audience-targeting at urban scale. This is Dubai's smart city playbook, exported. FROM SCREENS TO SIGNALS: A NEW MARKETPLACE With AiOO, advertisers aren't just buying media, they're bidding on live, verified qualified audiences. The platform's Campaign IQ engine uses behavioural clustering and predictive modeling to automate standard and programmatic DOOH (pDOOH) campaigns, planning and delivery. AiOO and SSP dynamically price impressions based on audience composition and demand, turning fleeting urban attention into a liquid, measurable asset. It's not about slots. It's about moments. WHY IT MATTERS In a world where AI can spin up ad creatives in seconds and target people across applications and devices, it's absurd that the physical world still broadcasts like it's 1999. AiOO closes that loop. It makes the public screen responsive. Alive. And, ultimately, it reimagines what a city can be. Not just smart. Conversational. By Hammad Benjelloun, CEO, AiOO


Martechvibe
07-07-2025
- Martechvibe
Adform Launches DOOH Planner within Adform FLOW
Adform's new solution improves planning through detailed DOOH inventory targeting and dedicated reporting, with screen information displayed directly on the map interface. Staff Writer less than a minute ago Adform has announced the launch of its new Digital-Out-of-Home (DOOH) planner within Adform FLOW. The tool will initially roll out across 15 markets and unify DOOH performance with omnichannel media buys. This includes the inventory discovery feature, which visualises available DOOH screen locations. It gives advertisers a holistic view of media to better explore, activate, and optimise truly omnichannel campaigns on a single platform. The announcement comes at a significant time for the open web omnichannel space, which has quickly established itself as a robust alternative to the walled gardens. Alongside buoyant channels like Connected TV and Audio, advertisers are especially eager to unify their advertising insight with the DOOH opportunity. DOOH offers huge potential for omnichannel buyers, allowing them to connect with audiences in the real world at scale, with real-time targeting and powerful insights. However, as a channel, it has often been activated through more siloed technologies. For advertisers to capitalise on the omnichannel opportunity, they require solutions that can provide a holistic, unified view across all their media buys. ALSO READ: Force Marketing Partners with automotiveMastermind Adform's new solution improves planning through detailed DOOH inventory targeting and dedicated reporting, with screen information displayed directly on the map interface. This includes segmentation based on deep insight like venue, proximity, and demographic data, which can now be connected with that of other channels. Adform has also expanded its partnership with data provider Adsquare to offer advertisers enhanced granularity and forecasting abilities through the visual interface. This enables them to optimise campaigns based on data like real-time weather, events, and dayparting. Adform's unique combination of rich DSP data and strong partnerships with over five of the leading SSPs and other DOOH media owners, including Broadsign, Ströer, Hivestack, and VIOOH, offers clear oversight for turnkey omnichannel activation within one end-to-end platform. Oliver Dragic, Managing Director, Pilot, said, 'Among the high-impact channels enabling real-world engagement, DOOH stands out. Adform's map-based interface simplifies DOOH planning by cutting through complexity and offering a streamlined workflow across channels.' 'This clarity turns DOOH into a measurable lever within integrated omnichannel strategies that include CTV, Audio, and Display.' Oliver Whitten, Chief Operating Officer at Adform, said, 'As the omnichannel opportunity continues to expand at lightning speed, DOOH has been a key growth story in the first half of 2025.' 'Unifying audience engagement on DOOH with advertisers' other media buys, Adform is helping to deliver more connected and impactful campaigns across channels.' 'Uniquely tailored to DOOH's requirements, we're delighted to be the industry's first global omnichannel DSP to offer advertisers this visual map-based interface, which will empower advertisers to unify their omnichannel campaigns, improve optimisation, and drive game-changing outcomes.' ALSO READ: CommBox Launches CommSite The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. 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VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE