logo
This side-splitting Shakespeare parody is coming to Dubai this May

This side-splitting Shakespeare parody is coming to Dubai this May

What's On14-05-2025
Shakespeare, but with a hilarious twist…
For most of you, just thinking of William Shakespeare may bring back haunting memories of you back in school trying to memorise his most popular sonnet for an exam. While your English teacher's (possibly extreme) lesson plan may have put you off Shakespeare's literary works of art, there is no denying that he is one of the greatest writers in the English language.
To help make you fall back in love with his works, consider checking out this performance titled The Complete Works Of William Shakespeare – the Abridged Version. But it's not what you think it's going to be, nor will it take up an entire day.
This play has been performed in Dubai before, and it is back by popular demand for a limited time only. It will take place at the Zabeel Theatre – Jumeirah Zabeel Saray. So what can you expect?
Expect to witness all of Shakespeare's plays (37 of them) with hilarious and comedic twists, guaranteed to have you laughing non-stop. The entire drama will unfold right before your very eyes in just 97 minutes – yes, really!
*Confirmed: BEETLEJUICE The Musical is coming to Abu Dhabi*
And it's not the type of verses or sonnets you would have seen in your textbooks back in school. This play delivers Shakespeare's work with a hilarious twist. Think, Othello as a rap song, Titus Andronicus reimagined as a cooking show, and The Histories transformed into an American football game. As for Hamlet – his most popular and most puzzling play, you will see it performed in just half a minute – backwards.
Tickets to see this hilarious performance are available here for a starting price of Dhs200. Keep your little ones under the age of 10 at home though. Show dates are from May 21 to 24, 2025.
The Complete Works Of William Shakespeare, Zabeel Theatre – Jumeirah Zabeel Saray, Palm Jumeirah, Dubai, May 21 to 24. @artforalluae
Images: @westendworldwide
> Sign up for FREE to get exclusive updates that you are interested in
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Share your UAE story! Filipinos invited to join writing competition celebrating community, coexistence
Share your UAE story! Filipinos invited to join writing competition celebrating community, coexistence

Filipino Times

time2 days ago

  • Filipino Times

Share your UAE story! Filipinos invited to join writing competition celebrating community, coexistence

Are you living or working in the UAE and want to share your story about your life, experiences, or connection to this country? The UAE is inviting everyone, including citizens and expatriates of all ages, to share their stories through the national initiative 'What the UAE Means to Me'—a writing competition launched by the Ministry of Tolerance & Coexistence, in line with the declaration of 2025 as the 'Year of the Community.' Participants can submit creative writings such as short stories, articles, Nabati and classical poetry, or letters and reflections that express their unique experiences and what the UAE means to them. Entries can be written in either Arabic or English. This is particularly meaningful for the Filipino community in the UAE, one of the largest and most active expatriate groups contributing to the country's growth and development. During the Philippine Independence Day celebration in Dubai last June, Minister of Tolerance and Coexistence, His Excellency Sheikh Nahayan bin Mabarak Al Nahyan, specifically encouraged Filipinos to take part in the competition. 'We expect that many of the most moving and powerful entries will come from the Filipino community,' the minister said. 'Those of you who arrived with a dream and built a future—from mothers and fathers raising families, from nurses and teachers, from innovators and caregivers, and from artists and engineers. Your stories matter and the rest of us would love to hear from you,' His Excellency said. The Philippine Embassy in the UAE has since echoed this call, actively encouraging Filipino residents across the Emirates to participate in the competition and share their unique perspectives and journeys in the UAE. Entries will be accepted until the end of November 2025 through the Ministry of Tolerance & Coexistence's official channels. Prizes range from AED 250 for children ages 6 to 12, AED 500 for youths ages 13 to 18, and AED 1,000 for other age groups, while winning submissions will be published in both Arabic and English. Special celebrations will honor outstanding works, with winners announced during the Human Fraternity Festival in February 2026.

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch
SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Campaign ME

time3 days ago

  • Campaign ME

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

SHARE by Majid Al Futtaim (MAF), in partnership with Emirates NBD and Visa, has revealed details about its latest full-spectrum, 360-degree media blitz campaign for the newly launched Emirates NBD SHARE Credit Card. The campaign – centred on the brand's differentiated value proposition of '8 per cent BACK at more than 5,000 stores in the UAE' – was brought to life by SHARE by Majid Al Futtaim in collaboration with Dubai-based production studio Dry Point Studios; Qatar-based Sard Visuals by Mujahid Jamal and Brazil's Haze and Yasmin Matos Studios, which assisted on the generative AI visuals and art; media agencies Starcom and Spark Foundry; events agency Quill Middle East; influencer agency Tale Gurus; while Ogilvy in Dubai handled the social outreach. Created with the intention of not just using generative AI, but reimagining how it's used, the campaign highlighted a human character integrated with AI-generated environments and storytelling – a deliberate blend of emotional depth, cultural nuance and technological innovation on screen. Rather than letting AI lead for novelty's sake, the brand leveraged the campaign to enhance and elevate the human narrative, turning the character into a relatable guide through a futuristic retail world, for a more immersive and 'deeply ownable' experience. Objective and rollout of the Emirates NBD SHARE Credit Card campaign The campaign was mapped against the daily journey of a typical Dubai resident, with the objective of creating constant visibility and contextual relevance – from their morning commute, through shopping breaks, to evening entertainment. It was intended to create a high-frequency, omnipresent brand presence to reinforce message and recall. As such, the campaign – which ran across the UAE, with a focused media and activation presence in Dubai – included a hero film launched across YouTube Masthead, TikTok TopView, all social channels and cinemas across the UAE. The integrated campaign also included static and digital out-of-home (OOH) advertisements across major highways and high-traffic Dubai areas; paid social and digital activations; radio interviews and multilingual ad spots in English, Arabic and Hindi; influencer content across SHARE, Emirates NBD, and Visa platforms; full-page print ads in major UAE dailies; and direct marketing through emails and push notifications. 1/4 OOH bridge banners Additionally, in-person brand experiences included a launch event for customers, partners, and tenants; press and media engagement; a drone show as part of a high-impact influencer event; Emirates NBD branch takeovers; sales activations across Mall of the Emirates and City Centre malls; as well as extensive brand visibility across Majid Al Futtaim destinations, including Mall of the Emirates, all City Centre Malls, Carrefour, VOX Cinemas, Ski Dubai and more across digital screens, print, websites and in-store. Campaign duration and success metrics The awareness phase of the Emirates NBD SHARE Credit Card campaign, which began on 15 May, will run until the end of August, with plans to focus on consideration and conversion between 1 July through to the end of September. The campaign will also run tactical bursts in the fourth quarter of 2025, including back-to-school iterations in September and festive iterations in November and December. SHARE collaborated with 15 influencers across fashion, lifestyle, travel and comedy. These influencers participated in the launch event, drone show and follow-up content that promoted awareness about the card's benefits. To date, these influencer engagements have delivered a combined reach of approximately 22 million, fueling virality and social momentum. The primary key performance indicators (KPIs) of the campaign were to drive card sign-ups and spend activity. To date, the campaign has delivered – and is continuing to deliver – record card signups, setting a new benchmark. In terms of SHARE's brand KPIs, it emerged as the top/first in mind brand when UAE residents were asked 'What first comes to mind when thinking of loyalty and reward programmes in the UAE', according to a YouGov Top-of-mind Study conducted right after the campaign launch. The study took into account the viewpoints of more than 1,000 respondents in the UAE. The brand has also witnessed a considerable increase in value perception, specifically value for money, amongst UAE residents after the launch of the credit card campaign. This has resulted in more than 30 per cent increase in perceived value of the overall SHARE brand, according to the YouGov Brand Index UAE. Additionally, the brand has seen more than a 10 per cent increase in credit card consideration during the campaign, compared with the same period last year, and more than a 32 per cent increase compared with pre-campaign levels. According to the YouGov Brand Index UAE, this also reflects on how residents in the UAE are now considering, opting for, and using the newly launched Emirates NBD SHARE credit card. CREDITS: Client and creative direction: SHARE by Majid Al Futtaim Production: Hero film: Dry Point Studios (Dubai) Gen AI visuals/art: Sard Visuals by Mujahid Jamal (Qatar) Gen AI visuals/art: Haze and Yasmin Matos Studios (Brazil) Social: Ogilvy (Dubai) Influencers: Tale Gurus (Dubai) Media: Starcom and Spark Foundry (Dubai) Events: Quill Middle East (Dubai)

Powering deeper connections: Radio's role in the digital age
Powering deeper connections: Radio's role in the digital age

Campaign ME

time4 days ago

  • Campaign ME

Powering deeper connections: Radio's role in the digital age

In an age defined by digital disruption, radio's remain a powerful and intimate medium. Its unique blend of immediacy, intimacy and cultural resonance continues to captivate audiences and offer brands a distinct platform for connection. From hyper-localised advertising strategies to the seamless integration of emerging technologies and content formats, Fouad Debouk, Audio Growth Senior Manager at MBC Media Solutions (MMS) explores how radio is not just keeping pace with change – it's helping shape the future of media engagement in a digital-first era. With a network spanning multiple stations and cities, how would you describe your overall listener base across Saudi Arabia? What key audience segments do you reach? MBC Group's listener base is exceptionally diverse, both demographically and geographically, reflecting the multifaceted nature of Saudi society. MBC FM primarily serves Saudi nationals across all age groups and from every province, truly representing the cultural and social fabric of the Kingdom. Panorama FM, meanwhile, connects strongly with the broader Arabic-speaking community, including audiences from the Levant, Egypt and North Africa. MBC Group's latest addition, LOUD FM, has quickly gained traction among English-speaking audiences, particularly resonating with Saudi youth – underscoring its commitment to innovation and evolving listener preferences. How do you work with agencies and planners to ensure that radio spots are culturally and contextually relevant – especially in markets such as KSA where nuance matters? We take pride in offering end-to-end creative production for all our radio clients – an approach that allows us to collaborate closely with agencies and planners from the earliest stages of ideation. Our in-house copywriting and production teams are deeply attuned to local culture, dialects and evolving audience expectations, ensuring every radio spot lands with authenticity and precision. In a market such as Saudi Arabia, where cultural awareness isn't just appreciated but expected, we focus on creating contextually rich storytelling that reflects regional values, humour and behavioural trends. We also leverage data-driven insights to inform everything from tone and timing to platform selection, aligning creatives with listener habits and daily media rhythms. Additionally, we stay ahead of shifting media trends by integrating formats such as interactive radio spots, real-time triggers and geo-personalised messaging – ensuring relevance in both content and context. This holistic, insight-led approach helps us deliver culturally aligned radio campaigns that not only support brand narratives but also foster deeper, more meaningful audience engagement. With the media mix shifting toward digital and on-demand platforms, how is radio repositioning itself within the broader advertising and content landscape? Radio is evolving into a dynamic, integrated content platform. We're actively bridging the gap between linear radio and digital engagement by investing in hybrid formats, interactive segments and on-demand content. This transformation enables us to remain top-of-mind for both listeners and advertisers, providing real-time reach with measurable impact – something few mediums can deliver with such immediacy and intimacy. How are you changing your approach to audience measurement, given the increasing need for granular, data-driven insights to attract advertisers? We are enhancing our audience analytics by incorporating more sophisticated data tools and third-party measurement solutions. Our goal is to provide advertisers with deeper insights into listener behaviours, preferences and engagement patterns – allowing for more targeted and effective campaign planning. These insights are increasingly valuable in demonstrating radio's return on investment (ROI) in a highly competitive media environment. What advertising categories are most active across your network, and are you seeing differences in brand demand by region or sector? Our advertising portfolio is remarkably broad, spanning quick-service restaurants (QSRs), fast-moving consumer goods (FMCGs), education, technology and hyperlocal businesses such as restaurants and aggregators. Notably, we're seeing a significant uptick in interest from international brands – largely driven by the success of recent high-performing campaigns. This reflects growing confidence in our platforms' ability to deliver measurable brand lift and localised impact at scale. Can you share an example of a recent brand campaign that really succeeded across your network – and what made it work? A standout example is Starbucks' recent promotional campaign on our network, which offered free coffee to anyone with a car plate containing the number 7. The activation resonated strongly with our audience, went viral across platforms and delivered exceptional footfall and brand visibility. The success underscores radio's enduring power – not just as a legacy medium, but as a vibrant, high-engagement channel for innovative brand storytelling. What are some promising technologies or formats that you see reshaping the radio experience in the region? What content formats are driving the strongest engagement right now? We're witnessing a surge in demand for spotlight formats and segment-based content, particularly in entertainment and sports. Shows such as Dawreena on MBC FM continue to dominate listenership, affirming their influence. Sports, especially football, is proving to be a major growth area. We're actively exploring ways to scale this across all our stations. In terms of technology, we're integrating more interactive and data-driven tools that will allow for better personalisation, greater interactivity and seamless cross-platform engagement. By Fouad Debouk, Audio Growth Senior Manager at MBC Media Solutions (MMS).

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store