🚨 Official: Roma unveil new crest, historic symbol returns 🟡🔴
The controversy over Roma's crest has been ongoing: since May 2013, when the Pallotta ownership decided to modify the logo by removing the ASR trigram and replacing it with the word ROMA 1927, fans have repeatedly asked for a return to the old crest.
The Friedkins have moved to "put order" in the club's history, recovering old crests and using the colors of the teams that merged in 1927 to create AS Roma, namely Fortitudo, Alba, and Roman.
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This is why next year's third Roma jersey will be white and green, like Alba's, with the ASR trigram on the chest.
Now the Friedkins have also announced the return of the old crest, with the shield featuring the she-wolf and the ASR trigram: "We are proud to announce the progressive reappropriation of the historic ASR crest, a symbol that embodies the soul of this Club. This decision, made with deep respect for our tradition and in response to the deepest desires of our fans, is a tribute to Roma's identity. It reflects our belief that a club's symbols matter, and that honoring our roots is essential to building our future."
This decision is part of a rebranding effort that will culminate in the celebration of the team's centenary in 1927.
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This is why the Friedkins have decided to establish order regarding the club's founding date: historically, both June 7, 1927, the date when the merger agreement was signed in the office of Fortitudo president Italo Foschi, and July 22, 1927, when the first meeting of the new club was held and the managerial roles were assigned, are celebrated.
The Friedkins explained the decision to celebrate the latter as the club's founding date: "We are also excited to celebrate the new season with you all on July 22, a date deeply rooted in the hearts of generations of Roma fans. As we approach the Centenary, we want to reaffirm our commitment to honoring the history, traditions, and identity of Roma.
The respect we owe to our founding fathers is equal to the respect we owe to the sentiment of our fans. Therefore, fully aware of the historical value and significance of June 7, 1927, as the founding of AS Roma, we have decided that July 22 will be our special day of celebration: an annual milestone and an anniversary for fans and the Club, united under the sign of pride and affection for the extraordinary historical heritage of AS Roma."
The message then touches on the current state of the club, thanking Claudio Ranieri and confirming his role as senior advisor, presenting the new coach Gian Piero Gasperini, described as "A coach with great experience, personality, and vision", highlighting his "football philosophy, deep work culture, and ability to enhance talent".
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Finally, the project for the new stadium in Pietralata is also mentioned: "A new majestic Colosseum, which we promise to build".
This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.
📸 FILIPPO MONTEFORTE - 2007 AFP
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