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Stop Banking Scammers by Blocking Fake Ads

Stop Banking Scammers by Blocking Fake Ads

'Scam Victims Point Finger at Banks' tells the story of a couple who lost their life savings and then sued their bank (Markets & Finance, July 21). How did the scam begin? The victim responded to an online investment ad that put him in touch with a scammer. What if the criminal couldn't place the fake ad in the first place?
Stopping scams at the source by blocking fake financial ads isn't fantasy. Google has squashed such ads in the U.K. since 2021 by requiring financial advertisers to be on an authorized list. Google boasts that this policy led to a 'pronounced decline in reports of ads promoting financial scams.' Google's success in the U.K. has led it to expand verification of financial services ads to 17 countries.
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