logo
Oil, sand and speed: Saudi gearheads take on towering dunes

Oil, sand and speed: Saudi gearheads take on towering dunes

Khaleej Times02-04-2025
Wearing a helmet and strapped securely into his four-wheel-drive, Abdelilah al-Rabea tore off across the Saudi desert, kicking up clouds of sand as a crowd of hundreds cheered him on.
Every year through the end of April, droves of people flock to Zulfi, more than 200 kmnorthwest of Riyadh, where adrenaline-seeking motorists drive superpowered cars across steep dunes.
Dune bashing, or tatees in Arabic, is an adventure sport that involves driving off-road across challenging desert landscapes, and has long been a popular pastime in the oil-rich kingdom.
"This is a popular sport in Saudi Arabia and the Gulf because we have these dunes," Rabea said.
It requires "considerable effort", he added, but the payoff is "a real rush of adrenaline".
Abdallah al-Amar, who came to watch the show with his son, said spectators were willing to "travel great distances" for the meets, flocking from all over the country to watch the drivers perform their stunts.
Saudi Arabia, as the world's biggest oil exporter, enjoys bargain-basement gasoline prices, with a litre costing just 2.33 riyals ($0.62).
The cheap fuel, combined with prolonged periods of extreme heat, means cars reign supreme in the kingdom -- further fuelling a passion for motorsports.
Waiting all year
In Zulfi, hundreds of cars and pick-up trucks dotted the sands as far as the eye can see, while nearby a motorist raced up a 100-metre-tall dune.
"The cars you see here are specially equipped" for the challenge, Rabea told AFP.
Crowds made up almost exclusively of men looked on, drinking coffee and tea on carpets strewn on the sand.
Engines roared, crowds cheered and plumes of dust rose with every turn of the wheels.
"We wait for this moment all year. We optimise the engine, the car, every single detail," Rabea said.
At the foot of the dune, modified cars and trucks with oversized tyres and powerful engines were lined up, waiting to take on the dunes.
Their drivers were making final adjustments to the vehicles, preparing to defy gravity racing uphill at dizzying speed.
'Always loved the dunes'
For many, dune bashing and desert drifting is a passion that began in adolescence.
Badr al-Ghamas, a 33-year-old man from al-Qassim, began practising the sport when he was only 15 years old.
"For some, sports means to play football or swimming. For us, it's going dune bashing," he said with a smile.
One experienced drifter, Ahmed al-Rumi told AFP that drivers modified their cars to improve performance months in advance.
But the extreme sport is not without risk.
"A while ago, there was an accident because the car was not fully safe," Rumi said, adding that no one was hurt.
Many of the drivers, however, brushed off the risk of accidents, citing safety precautions they take.
In his 2014 book "Joyriding in Riyadh: Oil, Urbanism, and Road Revolt", researcher Pascal Menoret said this passion for speed and high-risk manoeuvres was rooted in a desire to project an image of power and masculinity.
At sunset the drivers headed home, leaving behind splotches of oil on the sand and track marks scarring the dunes.
But Amar said the gas-guzzling sport was not necessarily in conflict with nature.
"I grew up on a farm and I've always loved the dunes," he said.
"Now, I bring along my son who shares the same passion."
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Porto 'legend' Jorge Costa dies aged 53 after heart attack
Porto 'legend' Jorge Costa dies aged 53 after heart attack

Al Etihad

time15 hours ago

  • Al Etihad

Porto 'legend' Jorge Costa dies aged 53 after heart attack

5 Aug 2025 19:47 LISBON (AFP) Former captain Jorge Costa has died aged 53 after a cardiac arrest at the team's training ground, Porto announced on Tuesday, paying tribute to "a key figure in the club's history"."The legendary FC Porto captain and current director of professional football, passed away this Tuesday following a cardiopulmonary arrest," the club said in a former Portuguese international defender collapsed on Tuesday morning at the club's training was rushed to the hospital, where he died shortly after arriving, according to local spent most of his playing career with the club, winning eight league titles and the Champions League in 2004 under Jose Mourinho. He played 50 times for the Portuguese national belongs to the golden generation of Portuguese players who won the 1991 Under-20 World Cup, alongside Luis Figo."It's a shock," Prime Minister Luis Montenegro wrote on social media, hailing Costa as "an example of dedication and commitment".Porto's rivals Benfica and Sporting Lisbon also paid tribute. "Portuguese football is poorer," Benfica said in a statement, saluting "a key figure in football and national sport, first as a player, then as a coach, and, more recently, as a manager".

Esports World Cup's CCO on marketing to MENA's gaming generation
Esports World Cup's CCO on marketing to MENA's gaming generation

Campaign ME

time15 hours ago

  • Campaign ME

Esports World Cup's CCO on marketing to MENA's gaming generation

The Esports World Cup (EWC) in Riyadh brings together players, brands and fans from around the world for what has become one of the most ambitious multi‑title gaming events on the calendar. Its arrival reflects a wider shift in the MENA region, where gaming and esports are moving from niche pastime to mainstream cultural activity. Saudi Arabia, in particular, has positioned itself as a major hub for competitive gaming, supported by strong infrastructure and a young, digitally fluent population. Mohammed Al Nimer, Chief Commercial Officer at the Esports World Cup Foundation, shares with Campaign Middle East what sets the regional gaming audience apart, how brands are finding their place in esports, and why the sector is shaping new opportunities for engagement. 'If you look at Saudi, 70 per cent of the Saudi audience is around 30 years old. If you compare that to Europe, it's a massive difference,' he says. 'The infrastructure is really good, the connectivity is fantastic. People have grown up gaming – for many, it's how they socialise.' That social entry point, he explains, often starts with casual multiplayer experiences like Fortnite, Roblox or GTA Online, where players 'kind of replicate… a parallel life in the video game' before moving into more competitive environments. Over time, esports has transformed from a niche pastime into what Al Nimer calls 'the sport of the future' – a discipline with its own global athletes, professional training regimes and career pathways. Rising brand investment in gaming It's also a medium where brand integration works differently. In traditional sports, decades of commercial saturation have dulled the impact of sponsorships. 'Most of the time, I don't remember them anymore,' Al Nimer admits of shirt sponsors in football. Esports, by contrast, still feels fresh: 'There's this opportunity for a brand to really mark its territory in an industry that is still growing… and grow with the industry.' That freshness helps explain why the Esports World Cup has moved so quickly from proof‑of‑concept to long‑term commitment from sponsors. Last year, some brands were cautious – curious, but waiting to see execution and audience response. This year, Al Nimer points to three‑year contracts with Aramco, Sony and STC as proof of confidence. 'They're willing to commit for the next years, just like big brands do with major sports events, because they see the value.' It's not just endemic gaming brands either. Mastercard, Spotify and other non‑endemic players are on board, attracted by the EWC's unique multi‑game format. With 25 of the world's biggest titles under one roof, brands can align with the broad culture of gaming rather than a single community, while still choosing to spotlight genres that fit their identity – whether that's sim‑racing, FPS or sports titles. Sometimes, the pathway into esports for decision‑makers is personal. 'A lot of senior executives now come in already knowing about esports because their kids play,' Al Nimer says. That parent‑child link can flip curiosity into genuine investment interest. Brand DNA at the heart of partnerships One of Al Nimer's key principles is to go further than surface‑level visibility. 'We don't want them just to slap a logo, and that's it.' Instead, partnerships are designed around brand DNA. For example, Aramco – already a major Formula 1 sponsor – inspired the creation of the Aramco Sim Arena, a purpose‑built racing venue inside the EWC festival. The space is designed to mirror the atmosphere of an F1 track, complete with professional‑grade simulators and branding aligned to Aramco's motorsport identity. Fans can drop in to race for fun, take part in daily competitions, and even qualify for experiences like visiting the Aston Martin F1 garage in the UK. This approach gives Aramco a natural, story‑driven integration into the event – far more than simple logo placement. Other activations tap into the unique strengths of digital competition. The 'key moments' model allows brands to sponsor specific moments – player arrivals in Toyota are sponsored by Jameel Motorsport, while in-game milestones such as who collects the most in‑game currency is backed by Mastercard. These integrations are not only contextually relevant, they are easily measurable – something Al Nimer stresses as a major advantage over traditional sport. 'We get exactly how many people watched, when they watched, what the peak viewership was, how many hours they stayed.' Measurement goes hand‑in‑hand with unexpected fan engagement – and sometimes those moments take on a life of their own. Al Nimer recalls how healthcare sponsor Dr Sulaiman Al Habib became a meme during broadcasts, affectionately dubbed 'Dr Habibi' by global viewers. Many assumed the name referred to a wealthy individual personally funding the event. 'At the beginning on the chat, everyone was typing, what is Dr Sulaiman Al Habib? Is it like a real doctor, like the guy is so rich that he's sponsoring the Esports World Cup?' The joke snowballed into a running gag, with viewers thanking 'Dr Habibi' for the broadcast quality. When another tournament in the US suffered streaming issues, fans there were asking, 'Where's Dr Habibi to save the day?' The meme even crossed into the physical venue, with fans holding up signs thanking 'Dr Habibi' during matches. 'That's what brands are missing if they're not here,' says Al Nimer. 'They're missing on that level of engagement … memes, banter, organic moments that people remember.' View this post on Instagram A post shared by Campaign Middle East (@campaignmiddleeast) Beyond the core branding EWC also works with partners to create content that reaches beyond core esports audiences. In collaboration with Sony Pictures and Amazon Prime Video, the foundation launched Esports World Cup Level Up, an Emmy‑winner‑directed documentary offering a behind‑the‑scenes, human‑story view of the tournament – a 'Drive to Survive' for esports. It went live globally on Prime Video on June 6 and is already in production for a second season. On the ground in Riyadh, the experience extends to premium spaces such as the Esports World Cup Embassy – the event's answer to Formula 1's paddock club. The glass‑fronted suite overlooks the arena, with direct access to the competition floor and curated food and beverage service. It hosts government officials, sponsors, media, and corporate guests, offering a B2B platform during what is otherwise a quiet summer events season. For Al Nimer, these activations and experiences are the real measure of success. 'You have people spending hours in a venue under your name, engaging directly with your brand. For me, that's more valuable than a media value report. It's the kind of connection you can't get from traditional advertising.'

Fritz fights through to reach Toronto Masters quarters, Tauson stuns Swiatek as Osaka sails
Fritz fights through to reach Toronto Masters quarters, Tauson stuns Swiatek as Osaka sails

Gulf Today

timea day ago

  • Gulf Today

Fritz fights through to reach Toronto Masters quarters, Tauson stuns Swiatek as Osaka sails

Taylor Fritz battled into Monday morning before finally getting past Czech Jiri Lehecka with a 7-6 (7/4), 6-7 (5/7), 7-6 (7/5) victory in three hours to reach the quarter-finals of the ATP Toronto Masters. The US second seed finished off a complete matched set of Masters 1000 quarter-finals as the last piece of the puzzle fell into place in Canada. The late-night marathon lasted 39 games without a break of serve, with 15 aggregate break points going begging. Fritz delivered two aces in the final-set tiebreaker on his way to the narrow win, moving into the last eight as Lehecka drove long. Clara Tauson celebrates her victory over Iga Swiatek (unseen) in their Canadian Open match in Montreal. AFP Fellow American Ben Shelton earned a second chance after Flavio Cobillo failed to serve out their match, with the fourth seed finally securing a somewhat contentious 6-4, 4-6, 7-6 (7/1) win. The pair had words after the match, which Shelton characterised as nothing serious. The winner, who now plays Alex de Minaur, earned his 100th ATP-level win after nearly two and a half hours, firing an ace on his second match point to wrap up a place in the last eight for a third straight tournament after Wimbledon and Washington. De Minaur pushed his ATP winning streak to seven matches as he fended off Frances Tiafoe 6-2, 4-6, 6-4. Iga Swiatek reacts after giving up a point. AFP The Australian won the Washington title on Sunday before plunging into the chaotic schedule at Toronto, where play began on the weekend and will continue through Thursday. De Minaur added his voice to the growing chorus of player complaints about the new 12-day Masters calendar, which will see play start in Cincinnati this week before Canada completes its unorthodox Thursday night final. The Australian said he wasn't helped by a third-round walkover -- which gave him three straight days off in the middle of the tournament. De Minaur has now beaten Tiafoe in three of four meetings. He profited from nearly 50 unforced errors off the American's racquet while overcoming a serving slump in the second set and early into the third. Sixth seed Andrey Rublev, runner-up last year when the tournament was held in Montreal, reached his 14th Masters quarter-final 6-7 (3/7), 7-6 (7/2), 3-0 when Spaniard Alejandro Davidovich Fokina was forced to retire with possible cramping. Naomi Osaka celebrates after her win over Anastasija Sevastova. AP Both men ended the battle with 37 unforced errors, with sixth seed Rublev to play Fritz for a semi-final spot. Meanwhile, Wimbledon champion Iga Swiatek became the latest seed to fall at the WTA Canadian Open on Sunday, stunned 7-6 (7/1), 6-3 by 19th-ranked Dane Clara Tauson in the fourth round. Fifth-seeded American Amanada Anisimova followed later with a straight-sets loss to Elina Svitolina. Tauson booked a quarter-final berth against Australian Open champion Madison Keys, who saved two match points on the way to a 4-6, 6-3, 7-5 victory over Czech Karolina Muchova. It was the American's third match win of the year in which she overcame a match point. Meanwhile, it was clear sailing for former world number one Naomi Osaka, who needed just 49 minutes to blast past Anastasija Sevastova 6-1, 6-0. The second-quickest win of Osaka's career put her into her first quarter-final at the 1000 or Grand Slam level since Doha in 2024. Swiatek, playing her first tournament since winning her sixth Grand Slam title at the All England Club last month, looked out of sorts from the start on a breezy centre court. She fell behind a quick break and failed to convert a pair of break chances in the eighth game as Tauson took a 5-3 lead in the first set. The Polish star appeared to be finding her rhythm as she won the next three games to get her nose in front 6-5. But Tauson, who won her third WTA title and her first since 2021 in New Zealand in January, held to force the tiebreaker and dominated, Swiatek surrendering the set with a double fault on the Dane's first set point. Agencies

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store