Trump ushers in a new reality: Get used to tariffs, everyone
On Monday morning, Trump said the baseline tariff rate for the world will be 'in the range of 15 to 20% ... probably one of those two numbers.'
'We're going to be setting a tariff for essentially the rest of the world, and that's what they're going to pay if they want to do business in the United States, because you can't sit down and make 200 deals,' Trump added.
That statement came some 12 hours after Trump announced an agreement Sunday with the European Union that would see a 15% tax paid on products brought into the United States from the bloc. The E.U. also agreed to spend $750 billion on energy purchases from the U.S., while investing an additional $600 billion here.
Before Trump took office for a second time, imports from the E.U. were taxed at an average effective rate of about 1.2%.
In making tariffs a cornerstone of his administration, Trump is upending the decades-old Washington consensus around free trade. During his 2024 presidential campaign, Trump hinted at a 10% baseline tariff, with higher duties on Chinese goods. But the final levels he's rolled out — even with recently announced bilateral deals, and with more possibly in the offing — are the highest in nearly a century, according to The Yale Budget Lab, a nonpartisan policy research center.
Those higher tariffs make it nearly certain that American households will pay higher prices for the everyday goods that are made overseas and purchased in the U.S. A Yale estimate from July 23 found that the tariffs will result in as much as $2,700 in lost annual income per household, though the taxes collected would help narrow the long-running federal deficit.
The tariffs that have gone into effect so far are bringing more money into the U.S. Treasury. In June, tariff revenue was $27.2 billion and in May it was $22.8 billion, according to the Treasury Department's monthly statements, a notable increase from previous years.
In a note to clients titled 'Trump winning on his terms,' Neil Dutta, head of economics at Renaissance Macro research group, compared Trump's succession of deal announcements — which alongside the E.U.'s also includes ones with China, the United Kingdom, Vietnam, Japan, Indonesia and the Philippines — to entering an ill-advised competition but still winning it.
'I can't help but wonder that as every academic and critic of the White House lights their hair on fire over the effective tariff rate, America is taking some steps to rebalance our economy,' Dutta wrote, adding: 'Entering a hotdog eating contest might be stupid, but if you eat the most hotdogs, you win!'
Alongside the country-by-country tariffs, duties on aluminum, autos, auto parts, copper, lumber, steel and timber also remain in effect — with Trump hinting ones on pharmaceuticals are in the works.
Markets initially tumbled in early April, when Trump announced higher-than-expected tariffs on U.S. trading partners. They've since recovered to set new records, but uncertainty still reigns. The odds of a recession have increased since Trump began his second term — to about 1 in 3, according to a Wall Street Journal poll. Recession odds were less than 1 in 4 at the conclusion of President Joe Biden's term, according to the same poll.
Wall Street analysts have continued to take a dim view of the deals.
Trump and his allies have hailed the E.U. deal as a massive win — but market reaction Monday was muted, with the S&P 500 slipping solidly into the red by 2 p.m.
The administration has offered a host of rationales for the tariffs, saying they will boost employment while reducing the deficit — and that any business that doesn't want to pay the tariffs should simply move production back to the U.S.
Outside of his base of support, Trump's tariffs seemingly have few defenders.
Even the U.S. automotive sector, whose businesses the tariffs are designed to benefit, said last week that Trump's recently announced deal with Japan forces American automakers to pay more in import taxes based on existing auto duties than what a Japanese automaker must pay.
Overall, the economic results so far have not favored Trump. Since April, when his tariffs started rolling out, growth in manufacturing employment has been statistically insignificant, while inflation-adjusted wage growth in the U.S. has slumped. Friday will see the release of jobs data for July that could show further impact.
Major businesses that have attempted to confront the administration's tariffs push, such as Amazon and Walmart, have faced swift rebukes from the White House that may have put a damper on the willingness of other companies to speak up.
The ultimate effects of the tariffs will hinge on how deals with three of the U.S.' largest trading partners — Canada, China and Mexico — turn out. Administration officials have warned not to expect any new breakthroughs on a China deal, meaning the current average effective rate of more than 50% will stand.
There remains an outside chance that a court will strike down many of Trump's tariffs, most of which have been imposed through the International Emergency Economic Powers Act. A federal appeals court is set to hear oral arguments this week in a case brought by a U.S. firm challenging the president's authority to levy tariffs.
This article was originally published on NBCNews.com
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Forbes
a few seconds ago
- Forbes
Taking On The Criminals With Cyber Security By Design
How do organisations protect themselves against the cyber crime wave currently engulfing the world? Cyber incidents such as ransomware attacks, data breaches and IT outages collectively represent the risk that global business leaders now worry about more than any other, according to research conducted by the insurer Allianz Commercial. 'For many companies, cyber risk, exacerbated by the rapid development of artificial intelligence (AI) is the big risk over-riding everything else,' says Rishi Baviskar, global head of cyber risk consulting at Allianz Commercial. 'Concern is widening worldwide: cyber is the top risk across North and South America, in Europe and Africa, and comes out on top in 20 countries in both developed and emerging economies.' The only answer, argues Mahdi Abdulrazak, co-founder and CEO of the Dutch start-up Dawnguard, is to take a different approach to cyber security. 'Our industry treats security as a checkbox; it's broken,' he says. 'Security needs to be part of the system's DNA from the start, not an afterthought.' In fact, the idea of 'security by design' is a well-established concept – the theory is that developers plan new software and systems with security embedded from the start, rather than trying to retrofit protections. For example, the European Union's recently passed Cyber Resilience Act requires manufacturers to implement security throughout the lifecycle of new products. However, Dawnguard argues that its platform represents an advance on this principle. The company, which is today announcing a $3 million pre-seed financing round, has developed an AI-enabled automation platform to help developers turn the theory of security by design into practice. It incorporates a range of tools that enable developers to ensure new systems meet key security requirements before they're deployed – and to continue monitoring and updating systems once they're in the field to keep them secure. Abdulrazak himself has an interesting background: a refugee who started out as a hacker – 'to understand how things worked' – he has spent the last three decades in the cyber security sector, including as group information security and risk officer at SHV Energy. His co-founder at Dawnguard is Kim van Lavieren, a former Royal Netherlands Navy offensive security specialist who has also served in roles at organisations including Amazon. 'Cyber security is a source of huge frustration and delay for product development teams at many organisations,' argues van Lavieren. 'They need a way to implement better quality security more cheaply as they scale.' Chris Corbishley, managing partner of venture capital investor 9900 Capital, which is leading today's seed round for Dawnguard, argues that in responding to that need, the business is opening a new category in the cyber security market. 'Hundreds of security tools overwhelm chief information security officers (CISOs) with promises of better detection, yet few tackle the root issue: design flaws in code that AI-driven threats exploit,' Corbishley says. 'As attacks grow smarter, defences must shift left, embedding resilience at the codebase; Dawnguard builds protection by design, not patch by necessity.' Dimitri van Zantvliet, CISO at Dutch Railways – and an angel investor in Dawnguard – is also a fan of the business. 'They're rewriting the DNA of cybersecurity – in a world addicted to patching symptoms, they've chosen to re-engineer the root,' he says of the founders. It's an interesting idea. Dawnguard is one of a growing number of companies – including rivals such as Clover and Prime Security – that see AI as providing the key to securing better protection from bad actors. It's certainly protection that is very much needed in today's enhanced threat landscape.


Bloomberg
a few seconds ago
- Bloomberg
Russia Hits Kyiv With Deadly Barrage Defying Trump's Deadline
Russia attacked Kyiv with a barrage of drones and missiles overnight in defiance of US President Donald Trump's ten-day deadline for Kremlin to reach a truce with Ukraine. The bombardment lasted for several hours, killing at least six people including a child and injuring more than 50, Kyiv city military administration chief Tymur Tkachenko said on Telegram. The death toll is likely to rise, according to the authorities.
Yahoo
28 minutes ago
- Yahoo
DSV, 1159 - INTERIM FINANCIAL REPORT H1 2025
Company Announcement No. 1159 Stable organic financial performance and strong start to the integration of Schenker in a challenging market environment The integration of Schenker is off to a strong start both commercially and organisationally, with integration of the first countries set to commence in Q3 2025. Reaffirming expected synergies in the level of DKK 9 billion by the end of 2028. The DSV Group reported EBIT before special items of DKK 4,725 million in Q2 2025 driven by stable organic performance and a solid contribution of DKK 925 million from the acquisition of Schenker, despite a challenging market environment. Adjusted free cash flow of DKK 3,982 million in Q2 2025 with adjusted cash conversion of 143%, contributed to the deleveraging, resulting in a pro forma gearing ratio of 2.7x. Full-year 2025 guidance for EBIT before special items remains unchanged in the range of DKK 19.5 - 21.5 billion. Market development remains highly uncertain due to the current situation related to trade tariffs and macroeconomic outlook. Jens H. Lund, Group CEO: 'The second quarter has been extraordinary, with the completion of the acquisition of Schenker. While delivering on our financial expectations with stable organic earnings and a positive contribution from Schenker, we continue our commercial approach by servicing our customers in a highly volatile and unpredictable market. The integration of Schenker is off to a strong start, with the establishment of a new global leadership team. We have also engaged in close dialogue with our customers to ensure a smooth transition. In addition, we have held thorough and constructive negotiations with works councils in Germany, resulting in a frame agreement that will allow us to move forward with the integration and reduce uncertainty for employees and customers. We are confident that this acquisition will deliver significant benefits to our customers and create long-term value for our shareholders.'Selected key figures and ratios for the period 1 January – 30 June 2025 Q2 2025 Q2 2024 YTD 2025 YTD 2024 Key figures (DKKm) Revenue 61,983 41,157 103,663 79,497 Gross profit 17,241 10,841 28,232 21,106 Operating profit (EBIT) before special items 4,725 4,099 8,585 7,740 Profit for the period 2,356 2,712 5,168 5,105 Adjusted earnings for the period 3,059 2,790 5,932 5,253 Adjusted free cash flow 3,982 1,229 7,147 1,672 Ratios Conversion ratio 27.4% 37.8% 30.4% 36.7% Diluted adjusted earnings per share of DKK 1 for the last 12 months 51.5 52.7 Performance in Q2 2025While market conditions in Q2 2025 have been challenging and volatile for global trade due to the uncertainties related to trade tariffs, geopolitical issues and the macroeconomic outlook, DSV reported EBIT before special items of DKK 4,725 million compared to DKK 4,099 million in the same period last year. The growth in EBIT before special items was driven by stable organic performance, especially in Air & Sea, and positive contribution of DKK 925 million from the acquisition of Schenker. The Air & Sea division reported a higher EBIT before special items of DKK 3,461 million, compared to DKK 2,898 million in the same period last year with positive organic earnings growth due to higher gross profit combined with a solid contribution from Schenker. Road reported a lower EBIT before special items of DKK 520 million, compared to DKK 549 million in the same period last year. While Schenker contributed positively to earnings, the performance in the division was negatively affected by the overall low activity level and weak market conditions within some markets in Europe and the US. Contract Logistics reported a higher EBIT before special items of DKK 724 million, compared to DKK 661 million last year, based on a positive contribution from Schenker and a soft organic earnings performance. The division continues to focus on improving margins and return on invested capital through strict cost control and commercial initiatives. The acquisition of Schenker was completed on 30 April 2025 with two months of financial contribution to DSV in Q2 2025. The integration is off to a strong start with the global leadership team in place after the appointment of more than 500 executives already by May 2025. After thorough and constructive negotiations with German works councils, we have negotiated a frame agreement. This will allow us to begin the integration in Germany in H2 2025 and hereby reduce the uncertainty for employees and customers. The integration of the first countries will commence in Q3 2025, with the Air & Sea activities first in line. With reference to DSV's Announcement No. 1149 and Announcement No. 1154, DSV's Board of Directors intended to nominate former CEO of Schenker, Jochen Thewes, for election to the Board of Directors. However, Jochen Thewes has recently accepted an executive position, starting late this year, at a company investing in global supply chains, and the DSV Board of Directors and Jochen Thewes have agreed not to proceed with his nomination to the Board, as his new role is not considered compatible with a seat on the DSV Board. Board succession planning is ongoing, and the Board of Directors intends to nominate an additional member for shareholder approval. Outlook for 2025Based on the performance in H1 2025 and the expectations for H2 2025, the full-year outlook for 2025 is as follows: EBIT before special items in the range of DKK 19.5 - 21.5 billion (unchanged). A limited part of the total synergies related to the Schenker integration still expected in 2025 in the range of DKK 500-600 million. Amortisation of purchase price allocations below DKK 500 million (previously DKK 500 million). Special items related to restructuring and integration costs in the range of DKK 2.0-2.5 billion (unchanged). The effective tax rate is expected in the range of 26-28% (previously approximately 24%). During the integration of Schenker, we expect an elevated effective tax rate with the long-term effective tax rate still expected at 24%. The current uncertainties related to trade tariffs, the geopolitical landscape, including the Red Sea situation and macroeconomic factors, which all can impact the global trading environment and activity level, remain uncertain, and unforeseen changes may impact our financial expectations. We continue to monitor activity across our organisation, and we will adjust capacity and our cost base if needed. Synergies and integration costs related to SchenkerWe maintain our expectation of achieving annual synergies at the level of DKK 9 billion by the end of 2028, when the majority of the integration is expected to be completed. We expect that around 50% of the integration will be completed by the end of 2026 and 75% by the end of 2027. Total transaction and integration costs are still expected to be in the level of DKK 11 billion with the majority of the cost expected in 2026 and 2027. These costs will be charged to the statement of profit and loss as special items during the integration RelationsStig Frederiksen, tel. +45 43 20 36 38, Plenborg, tel. +45 43 20 33 73, MediaJonatan Rying Larsen, tel. +45 25 41 77 37, press@ Yours sincerely, DSV A/S Attachment 1159 - Announcement (31.07.2025) - INTERIM FINANCIAL REPORT H1 2025Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data