Premium motorcycle market gains ground in India as consumer preferences evolve: Crisil
Growth of multiple segments
Crisil noted that the volume of premium motorcycles climbed to 23 lakh units in FY25, up from 19 lakh units in FY19. The trend is expected to continue, with premium motorcycle market share projected to reach 22 per cent by 2030.
Conversely, the economy segment—bikes with engine capacities below 150cc—has been losing ground. Its market share fell sharply to 46 per cent in FY25, down from 62 per cent in FY19. Volumes in this category declined from 84 lakh units to 56 lakh units during the same period. Analysts attribute the decline to sustained weakness in rural demand and a steady increase in vehicle prices, which have made entry-level models less affordable for budget-conscious buyers.
Interestingly, premium motorcycle sales not only recovered but also surpassed pre-pandemic levels by 22 per cent in FY25. In contrast, overall two-wheeler sales reached only 94 per cent of their pre-COVID volume, while total motorcycle sales touched 90 per cent.
The findings underscore a broader trend of shifting consumer preferences across the Indian automotive landscape, where aspirational ownership and lifestyle upgrades are beginning to outweigh purely functional considerations, particularly in urban and younger demographics.
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