Netflix Leans on Runway AI for Rapid VFX
A Bloomberg reports says CEO Ted Sarandos confirmed they've been feeding simple text prompts into Runway and getting polished clips back in minutes instead of weeks.
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That used to take entire VFX teams weeks of tweaking.Here's a fun twist, Mark Zuckerberg once floated buying Runway for around $3 billion dollars. The deal fell through, but Netflix and Runway are still cooking up some impressive collaborations.
If Netflix can crank out blockbuster?level scenes with a leaner crew, you can bet every studio will be scrambling to catch up.
Next time you notice jaw?dropping effects on your favorite Netflix show, there's a good chance AI was doing the heavy lifting behind the scenes.
This article first appeared on GuruFocus.
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