Zain, Lei Wa Lakom partner to promote financial awareness
The agreement was signed at Zain's headquarters in Shuwaikh, joined by Waleed Al-Khashti, Chief Corporate Affairs and Relations Officer at Zain Kuwait, and Taiba Al-Humaidhi, Founder of Lei Wa Lakom, alongside the Zain team. Commenting on the occasion, Waleed Al-Khashti said: 'At Zain, we believe that knowledge is power, and that financial empowerment is one of the keys to building stable communities and sustainable economies. Our partnership with Lei Wa Lakom falls under our sustainability strategy and reflects our deep commitment to supporting initiatives that make a real difference in the lives of individuals and communities.'
Taiba Al-Humaidhi expressed her pride in the collaboration, saying: 'We're delighted to have Zain join us on our journey. The alignment in values and vision between us strengthens our ability to reach wider segments of society and to help build communities that are more aware, educated, and equipped to face economic challenges.'
KUWAIT: Waleed Al-Khashti and Taiba Al-Humaidhi announce the partnership.
The partnership aims to support a number of impactful initiatives led by Lei Wa Lakom, foremost among them the Financial Education Program, which includes engaging workshops and a digital interactive tool that promotes continuous learning. The program is also developing a national Financial Literacy Index, supported by academic partners including the London School of Economics.
In addition, the partnership supports knowledge-based and cultural initiatives such as the Sidra platform, which spotlights intellectual leadership in the Gulf region, and an innovative animated awareness series to be broadcast on Kuwait TV and digital platforms to raise awareness about financial literacy among a wider audience.
As part of Zain's commitment to supporting education beyond borders, the partnership also includes the Zanzibar Library Project, through which Lei Wa Lakom is establishing a library and cultural center in the heart of Zanzibar. The project will serve more than 200 families and includes a comprehensive library, a Holy Quran recitation center, and a water well, creating an integrated educational and spiritual environment that enhances quality of life and provides the tools for knowledge and growth.
This partnership falls within Zain's broader commitment to social responsibility, with a focus on youth empowerment, education, and inclusive development, in alignment with the United Nations Sustainable Development Goals and Kuwait's New Vision to invest in human capital.
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