Balancing act for pro-Trump influencers as Epstein furor spirals
Calls for the release of those files could intensify after a US media report on Wednesday said Trump's name was among hundreds found during an official review of documents on Epstein, a claim the White House has denied.
Faced with a choice between alienating a base fervently demanding answers or defying Trump -- who has implored them to move on -- MAGA-aligned influencers and podcasters find themselves in a political bind.
MAGA media are "definitely walking a fine line with the Epstein debacle," Mike Rothschild, an expert on conspiracy theories, told AFP.
"Trump demanding that nobody talk about Epstein should be a betrayal for them. But they're so invested in supporting Trump, and have built their financial support around it, that they really can't do anything but make excuses and tie themselves in knots."
Some MAGA influencers, however, turned sharply critical in recent weeks.
Among them is Rogan O'Handley, who was invited to the White House in February alongside a handful of influencers and presented with binders labeled "The Epstein Files: Phase 1," only to find they offered little new information.
"This is a shameful coverup to protect the most heinous elites," O'Handley told his 2.2 million followers on X earlier this month.
"We were told multiple times the files would be released and now it looks like backroom deals have been made to keep them hidden."
'Fanatically loyal'
Charlie Kirk, a Trump loyalist and podcaster, faced an avalanche of criticism from the MAGA base after he initially said he was "done talking" about Epstein, and added he was going to trust "my friends in the administration."
"Trump's base has been fanatically loyal, and influencers are hesitant about opposing Trump directly if that threatens the size of their audiences," Matt Gertz, senior fellow at the watchdog Media Matters for America, told AFP.
Fueling the MAGA base's anger were conclusions from the Justice Department and FBI that Epstein -- a disgraced financier who died in jail in 2019 -- did not maintain a "client list" as conspiracy theorists have contended. Attorney General Pam Bondi emerged as their key target for criticism after announcing no more information would be forthcoming.
But Trump has defended Bondi, while claiming without evidence on Truth Social that the Epstein files were written by his political rivals "Obama, Crooked Hillary, Comey, Brennan, and the losers and criminals of the Biden administration."
That response prompted disbelief from Benny Johnson, a longtime Trump supporter and right-wing podcaster.
" By admitting that the Epstein Files are real, and that you've read them, and you don't like their contents, and they were written by your enemies, it doesn't make the most compelling case as far as I'm concerned. Holy moly," Johnson said.
'Moving target'
Seeking to redirect attention within the MAGA base -- an echo chamber fueled by constant grievance and outrage -- Trump has launched attacks on familiar enemies: former president Barack Obama and the media.
The White House has promoted the unfounded claim that Obama led a "years-long coup" against Trump around his victorious 2016 election. The former president has rejected the claim.
The White House has also barred The Wall Street Journal from traveling with Trump during his upcoming visit to Scotland, after the newspaper reported that he wrote a bawdy birthday message to Epstein.
Trump on Friday sued the WSJ and its media magnate owner Rupert Murdoch for at least $10 billion over the allegation in the article, which Trump denies.
Following those moves, Stephen Bannon, host of the influential "War Room" podcast, sought to rally influencers behind Trump, telling US media that the MAGA base was "completely unified because now we're on offense."
"The MAGA media's take on the Epstein case is both fractured and very much a moving target," said Gertz.
"Trump's recent attacks on The Wall Street Journal and new conspiracy theories about Obama seem to be refocusing their attention away from Epstein -- though it's unclear for how long, particularly given the new revelation that Trump himself is named in the files."
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