TikTok's Community Notes era starts today
TikTok announced its plan to adopt the feature back in April and since then almost 80,000 users have been approved as contributors. Footnotes works similarly to Community Notes on X. Contributors can add a note to videos with false claims, AI-generated content or that otherwise require more context. Contributors are required to cite a source for the information they provide and other contributors need to rate a footnote as helpful before it will show up broadly. Like X, TikTok will use a bridging algorithm to determine which notes have reached "a broad level of consensus."
According to screenshots shared by the company, Footnotes will appear prominently underneath a video's caption. Users will be able to read the full note and view a link to its source material.
While TikTok is the latest major platform to adopt the crowd sourced approach to fact checking, unlike Meta , the company is still continuing to work with professional fact checking organizations, including in the United States. The company also points out that Footnotes will be subject to the same content moderation standards as the rest of its platform, and that people can report notes that might break its rules. The presence of a note won't, however, impact whether a particular video is eligible for recommendations in the "For You" feed.
For now, the company isn't making any commitments to roll out the system beyond the US. "We picked the US market because it's sufficiently large that it has a content ecosystem that can support this kind of a test," TikTok's head of integrity and authenticity product, Erica Ruzic, said during a press event. "We will be evaluating over the coming weeks and months, as we see how our US pilot is going, whether we would want to expand this to additional markets."
The test of Footnotes comes at a moment when the company's future in the United States is still somewhat in limbo. President Donald Trump has delayed a potential ban three times since taking office in January as a long long-promised "deal" to create a US-owned TikTok entity has yet to materialize. Trump said a month ago that an agreement could be announced in "two weeks." Since then, there have also been reports that TikTok owner ByteDance is working on a new, US-only version of the app in anticipation of a deal. TikTok representatives declined to comment on those reports, which have suggested such an app could debut in early September.
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