Wunderkind Launches Wunderkind Analytics & WunderkindAI

Martechvibe

21-03-2025

WunderkindAI and Wunderkind Analytics are the latest enhancements to Wunderkind's Autonomous Marketing Platform, which applies adaptive learning and decisioning.
Wunderkind, a provider of performance marketing and identity, announced the addition of Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform. This combined solution helps thousands of Wunderkind retail clients measure and optimise customer experiences and maximise revenue through high-engagement actions like triggered email, text, and other channels.
Wunderkind Analytics
This always-on application streamlines performance analysis with self-service, real-time dashboards, curated insights, interactive visualisations, and performance comparisons to give brands greater visibility and control over their performance revenue.
Together, these features give brands the ability to measure, understand, and optimise their marketing strategies with reduced reliance on their Wunderkind teams.
'We rely on Wunderkind Analytics to check in on our performance constantly, and it's one of the first things I do as part of my morning routine,' said Ben Gilbert, Director of Marketing Technology for At Home.
'The intuitive dashboards make it simple for our own team to spot trends and take action quickly, and it's been a huge advantage in pulling the insights we need while keeping leadership in the loop and tracking against our growth goals.'
ALSO READ: Wunderkind Integrates with Salesforce Marketing Cloud
WunderkindAI
The engine powering the Autonomous Marketing Platform, WunderkindAI enables brands to build smarter audiences, generate high-performing experiences, and optimise customer engagement at scale through such capabilities as: Refining audience targeting through precision audience segmentation, purchase propensity modeling, and product affinity analysis to drive higher conversions.
Enhancing content creation with brand-aligned copy generation and refinement while optimising experiences with AI Abandonment and AI Catalog to automate send time and channel selection.
Predictive analytics further refine outreach, forecasting user behavior to maximise engagement and revenue.
These WunderkindAI-powered capabilities, driven by agentic AI, lay the foundation for moving beyond static campaigns to deliver perpetually evolving, infinite experiences that dynamically adapt to consumer behaviors in real time.
'While AI is driving the next phase of autonomous marketing, it's also a perfect example of 'garbage in, garbage out',' said Bill Ingram, CEO at Wunderkind. 'That's why retailers are looking to Wunderkind to lead the way. Our proprietary Identity Network is the perfect foundation of first-party data to layer AI onto and take performance to the next level.'
WunderkindAI and Wunderkind Analytics are the latest enhancements to Wunderkind's Autonomous Marketing Platform, which applies adaptive learning and decisioning to streamline and automate how marketers build, optimise, and report on their customer touchpoints to drive revenue. Every year, Wunderkind delivers more than $5 billion in directly attributable revenue for retailers like Perry Ellis, HelloFresh, and more.
As Wunderkind continues to evolve its AI-powered optimisations and self-servicing, it is also expanding how brands implement and scale their performance solutions with Build by Wunderkind.
This new API-first offering seamlessly integrates into a brand's existing marketing and technology stack, ensuring AI-driven decisioning and personalisation work in harmony with broader strategy and investments. By providing brands with greater control and flexibility, Build by Wunderkind empowers retailers to maximise performance while maintaining strategic alignment. More details on Build will be shared in the coming months.
ALSO READ: SAS Brings Customer Intelligence 360 To AWS Marketplace
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OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences.
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Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale.
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Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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