
Lululemon opens first Italy store in Milan
Located at Vittorio Emanuele II 24/28, the new Milan store spans approximately 5,700 square feet across two floors, showcasing the sportswear brand's men's and women's collections across yoga, running, training, tennis, and golf.
The store design is inspired by a hybrid architectural concept that blends traditional craftsmanship with contemporary materials. A key design element is the Lululemon Glide sculptural façade, a custom 3-D printed installation that draws inspiration from Lululemon's Define Jacket pattern.
The jacket's flowy geometry is designed to expand across the storefront, "emulating the properties of fabric on an architectural scale," according to a press release.
The Milan store opening is the latest step in Lululemon's international expansion. The brand currently boasts stores in key markets including the UK, Ireland, Germany, France, Spain, the Netherlands, Norway, Sweden, and Switzerland.
As previously announced, the company reiterated it plans to quadruple international revenue from 2021 levels by year-end 2026.
Earlier this month, Lululemon revealed the opening of its first-ever store in a European airport, located in Heathrow Terminal 5, in London.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Euronews
5 hours ago
- Euronews
Travel sector slams proposed ETIAS fee hike as ‘disproportionate'
European aviation and travel group bosses have criticised the proposed increase in the European Travel Information and Authorisation System (ETIAS) fee from €7 to €20. A joint statement from travel industry leaders, including the European Travel Agents' and Tour Operators' Association (ECTAA), European Tourism Association, Airlines for Europe (A4E) said the price hike was disproportionate and a threat to the continent's travel competitiveness. 'This increase appears disproportionate and runs counter to the original intention of the co-legislators (European Parliament and Council), who agreed to a modest and reasonable fee during the 2018 negotiations – a key outcome supported by the travel and tourism sector,' the statement reads. They highlighted concerns about fairness and pointed out that although the fee increase may be small on its own, it would add to escalating costs for families. This is especially as overnight taxes have also soared in several popular European cities, such as Barcelona, Venice and Lisbon. The ETIAS fee increase poses 'another cost and administrative burden on travellers, with little noticeable benefit to the user experience', according to Patrick Diemer, chair of BT4Europe, as reported by Business Travel News. He added: 'We support secure, efficient entry systems, but only where they deliver real value to travellers and businesses alike. This fee hike sends the wrong signal.' The ETIAS is likely to start operating late next year, requiring visa-exempt non-EU travellers from countries like US, UK, Brazil, Canada and Australia to get an online authorisation before travelling to the EU. Lack of transparency and insufficient evidence for fee hike The ETIAS fee increase also comes as the European travel and tourism sector faces ongoing challenges caused by high inflation, geopolitical instability and soaring operational costs. Travel industry leaders raised concerns about the lack of transparency around the proposed figure and questioned whether other pricing models, such as €10 or €12 had been sufficiently considered. 'At present, insufficient evidence has been offered to justify that such a fee level is necessary for the operation and maintenance of ETIAS,' said the statement. The EU has cited higher operational costs for this price jump and emphasised that it will also help it better align with international travel standards. The hike is expected to help pay for ongoing maintenance, new technical features and operational staffing. This will include stronger encryption, upgraded automation and better coordination with other EU travel systems such as the Entry/Exit System (EES). Travel associations slammed using other travel authorisation schemes such as the UK ETA as justification for the ETIAS, saying: 'Fee decisions should reflect the actual operational needs of the EU system and be fully justified. They should not aim to align with unrelated schemes without clear rationale and legal basis.' They are calling for an impact assessment by the European Commission, justifying the proposed fee hike with a thorough cost breakdown.. The Council and European Parliament have also been urged to implement a more evidence-based and proportionate fee.


Euronews
5 hours ago
- Euronews
EU airports set to ditch 100ml liquid limit for hand baggage
Airport security screening equipment capable of scanning the contents of large liquid containers could be deployed soon across the EU, meaning passengers would no longer need to ensure they have no bottles containing more than 100ml when travelling. The European Commission confirmed to Euronews that the change, first reported by the Italian newspaper Il Corriere della Sera, is in the pipeline. Under current EU rules, liquids, aerosols, and gels (LAGs) included in hand baggage must generally be packed in containers holding no more than 100ml, though exceptions are made for special diets, baby products, and medicines, because traditional security equipment, like X-ray machines, cannot effectively detect liquid explosives. But new explosive detection systems are now available for cabin baggage, and these have now been installed in some EU airports - such as in Rome and Milan - which would enable passengers to carry larger liquid containers on board. For technical reasons, however, the European Commission imposed a temporary restriction on the new liquid screening detection systems last summer, which meant the 100ml rule persisted. The Commission has since then tried to solve the issue by working with the European Civil Aviation Conference (ECAC) to develop appropriate technical solutions. A screening solution that has been successfully tested was approved by ECAC in June 2025. Now it's up to individual manufacturers to submit their airport equipment to the tests. Once detection equipment gets ECAC's nod, it can be stamped for EU approval, permitting the screening of liquid containers larger than 100ml. After receiving this approval, the equipment may be deployed for use at airports, which could happen 'in the coming days', according to a Commission spokesperson. ECAC did not immediately respond to Euronews' request for comment. However, not all the EU airports are equipped with the new explosive detection systems, which are generally more expensive than traditional screening systems. Seven terminals in Italy have this system at their disposal, Corriere della Sera reports. Other airports in Germany, Ireland, Lithuania, Malta, Sweden, and the Netherlands could also deploy the technology after its final approval.


Fashion Network
6 hours ago
- Fashion Network
Newprinces open to further acquisitions after Carrefour's Italian business
Newprinces said on Thursday evening that it clinched an agreement to buy Carrefour Italia, the Italian unit of Europe's biggest food retailer, for an equity value of 1 euro (1.17 dollars). Under the deal, which also includes 420 million euros of real estate assets according to a slide presentation during the conference call, the enterprise value has been set at 1 billion euros. Newprinces shares were down 11.5% on the Milan stock exchange, hit by worries about the group's leverage after the recent acquisitions, according to a trader. Newprinces agreed this month to buy Kraft Heinz's Italian infant and speciality businesses, including the Plasmon, Nipiol and Aproten brands, and in June signed a deal to purchase Diageo 's operations in Italy.