Premier League forms five-year AI partnership with Microsoft
Audiences and fans will be able to learn about Premier League clubs, players, matches through an AI companion powered by Microsoft's Copilot which can pull information from over 30 seasons of stats, 300,000 articles and 9,000 videos, they said.
AI has strongly resonated with sports leagues and sports entertainment companies as they look to streamline the vast troves of data to attract larger audiences and drive engagement.
Spain's LaLiga soccer league, which features clubs such as Real Madrid and FC Barcelona, also uses AI in match analysis and media production while clubs roll out AI-driven experiences to engage more fans.
The Premier League, England's top soccer league, is also migrating its core digital infrastructure to Microsoft Azure to allow for easier AI integration and create a unified platform for the league.
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18 minutes ago
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27 minutes ago
- CNA
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Real edge Juventus to reach last eight as Mbappe starts Club World Cup
MIAMI :Real Madrid hit their stride at the Club World Cup on Tuesday, edging Juventus 1-0 to reach the quarter-finals thanks to a second-half strike from academy graduate Gonzalo Garcia as Kylian Mbappe made his tournament debut. Garcia, deputising for Mbappe after the France forward missed the group stage due to gastroenteritis, found the back of the net early in the second half to set up a meeting with either Borussia Dortmund or Monterrey. Mbappe made his much-anticipated appearance as a second-half substitute, delighting the partisan crowd who packed Hard Rock Stadium to near capacity in a demonstration of the Spanish giants' considerable global appeal. Juventus had early chances but gradually faded under the relentless pressing of Xabi Alonso's side and had goalkeeper Michele Di Gregorio to thank for sparing them a heavier defeat. After a lacklustre group phase, Real, playing in Alonso's favoured 3-4-3, showed glimpses of what they could be capable of under their new coach. Juve striker Randal Kolo Muani, set up by Kenan Yildiz's incisive pass that split the Real Madrid defence, attempted an audacious chip in the seventh minute but sent the ball narrowly over Thibaut Courtois's crossbar. Moments later, Yildiz tried his luck from long range but saw his effort fly wide. Real Madrid grew into the match and nearly capitalised on a defensive lapse by Juventus. Jude Bellingham, aiming a sharp angled strike, was denied by Di Gregorio, whose quick reactions kept the Italian side level. Di Gregorio was called into action again shortly before halftime, making an impressive save to parry away a thunderous long-range shot from Federico Valverde. Juventus, under pressure late in the first half, must have been satisfied to reach the interval with the scoreline still goalless. Twice early in the second half Di Gregorio denied Bellingham and Dean Huijsen, but he was helpless when Garcia headed home from Trent Alexander Arnold's pin-point cross in the 54th minute for his third goal in the tournament. The Italian keeper sustained some hope for Juventus, his reaction save preventing Valverde from scoring with a bicycle kick. 'Mbappe, Mbappe!' the crowd chanted as the France forward, after warming up, ran towards the bench to get ready to replace Garcia midway through the second half. The 26-year-old was often in a good position but he was not properly served by his team mates and his start in the 32-team tournament eventually looked like a glorified workout.
