What has led to customers abandoning Target?
The retailer faced boycotts and customer backlash after ending its diversity, equity, and inclusion initiatives to comply with an executive order by Donald Trump.
Further customer alienation occurred when Target scaled back its Pride merchandise in 2023 following conservative protests and threats.
These controversies have contributed to a 2.8 per cent drop in Q1 sales and an expected low single-digit percentage decline in annual sales.
Many formerly loyal customers are now opting for alternative retailers, citing high prices and a misalignment with Target's perceived values.
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